Nintendo Sees Apple as the ''Enemy of the Future''

wat? no highschool girl wanted a ds in the first place.

well now, if only a DS could offer a 10+ hrs of battery life and make calls.... trash the iphone.

I was wondering if the article was against how Apple will stop the future from happening, like some super-villain

Still a good thing if this keeps Nintendo on their toes. Complacency can be a very dangerous state to be in...

Since Nintendo owned both PS3 and 360 in terms of sales, I'd say they should keep doing whatever they were doing. "Casual gamers" play on consoles, others play on the PC!

Man it's a good thing they "beat" Sony.

Now Nintendo can go head to head with the app store in the ultimate shovelware showdown.

Everyone seems to praise Nintendo for being original but how many of their games feature the same characters of Mario / Bowser / Princess etc...? It is one thing to have a console Mascot, it is quite another to water it down by putting it in every game. Anyway they will not be able to get away with non-HD graphics for 2 generations in a row. As for the handheld market, since when does a touchscreen iPhone etc... compete with a dedicated machine like the PSP / GBA?

First call for help! this guy has lost his mind!

Nintendo Wii is the WORST console of this generation, it does not compete with Sony or even Microsoft.

And he thinks that his silly DS is competition for a PHONE? WTF!

Console sales, maybe, but I would like to see some numbers in terms of SOFTWARE sales. Software is what makes the big bucks. Nintendo lucked out because the Wii was cheap to make, and so they were able to profit from every system sale. But when I see my 12 year old brother and all his friends selling their Nintendo Wii for a PS3 or 360, it says something about the quality of their games. Shitty games means players won't stick around for long. Is Nintendo going to innovate as much this time as they did with the Wii? I highly doubt it. They better catch up with third-party development, fast.

As for apple as the 'Enemy of the Future'... and what, it's not the 'Enemy' now?

I see Apple as the "Enemy of the Present".

There's no "seeing" involved. They are!!

While I have no love for Apple, if Nintendo makes the apparent comparison between the iPhone and the DS, well that is where their problem lies. Not Apple but themselves. Let's see a DS vs. iPhone? Yeah I think, if those were my only options, I would take the iPhone as well. IF those were my only choices.

So much for nintendo not considering them competition.

I read a while ago on an article here that one of the Executives has an iPhone.

Lucked out, are you serious? Some serious engineering and decision-making went into producing and marketing the Wii and (anecdotal evidence aside) the market has spoken: Nintendo made all the right moves this time out. You can't argue with their profits.

Nintendo caught the last wave of a gaming generation and rode it well. Bottom line is their Wii is pretty much a dinosaur set to consumers house to be put out to pasture. 360/PS3 game sales are kicking Nintendo's ass, and to sum it all up: They realize this. Being as a phone is now their competition, I'd say they realize they're on the bottom of the gaming totem pole and are going to make the best of it.

Wonder how Steve Jobbs reacts to this ...

For Crappy Games : Apple is the enemy.
For Well made games : Sony and Microsoft are the enemy.

I guess Nintendo is SOL.

Who cares about the consumer gadget market(consoles) here anyway?

Serious engineering my ass. They stuffed an overclocked Gamecube into a Wii shell, bundled an infrared sensor bar (which isn't even built-in to the system itself, by the way), and gave us a remote as a controller.

Serious engineering? Please.

And I can argue with their profits. In accounting, we have a term called 'going concern'. I would not drop money on Nintendo right now because their profitability is not sustainable when there's an exodus of high-value gamers (read: hardcore) from their platform. These are the people who buy tons of games and keeps the money flowing in. Not the ones who leave their system collecting dust behind the TV stand.

Quit fanboying and learn to think.

While I am no fan of Nintendo, let me add that Apple is a company whose market share is fueled by propaganda and unconditional support by the US mainstream media. Apple thrives on the technological illiteracy of its largely gullible fan base, a people that happily trade freedom for an unfounded partial feeling of security, while at the same time proudly voicing their enslavement to the uber-con-artist Mr. Jobs, their iJesus.

The thing that you have to remember is that highschool girls here and much different than highschool girls in Japan.

"Nintendo reportedly sees that its battle with Sony is won"
Hm, on what department/category? lol.

Nintendo's enemy is Nintendo.

HD netflix on wii? no
DVD on wii? no
Blu Ray on wii? no

New color? YES

Yes, Mike, because 3 years later Sony and MS are finally putting the finishing touches on their versions of the the Wii.

Engineering isn't completely 'hardware' it's the bleeding edge of things. It's the bees knees. It's the jammer lammas. You can't just build something with awesome technical aspects and expect it to sell. You've got to fine tune it, beautify it, organize it, advertize it and sell it.

No, engineer builds something knowing that it will only 'function' and throws away the rest. At least no good engineer. Nintendo did its homework. Now you stop being a fanboy of everything that isn't popular. This isn't an emo forum.

"In accounting, "going concern" refers to a company's ability to continue functioning as a business entity (concern being an early-20th century term for "business" or "enterprise")."

You must have some funny idea of what going concern is. Nintendo functions fine. Their profitability IS sustainable. Stop looking at only the US profits and sales. You realize that last fiscal year was the first time their profits dropped in six years?

http://news.cnet.com/8301-10797_3-20004295-235.html

Uh... let's see a phone that plays games, or a mobile gaming device? Phone, please. And I'd probably prefer a PSP to a DS anyway.

Also, the Wii sucks. I bought a grand total of 2 games for it. I got a PS3 slim when it launched and already have something like 10 or 12 awesome games on it.

Lastly, "consoles are for casual gamers, PCs for hardcore" is stupid crap, get over it. If you consider yourself "hardcore" you wouldn't limit yourself to one platform.

Toms Hardware is primarily for the hardcore so a lot of people are still confused on why the Wii is selling so well, sadly, the number of "dumb" people are seriously outnumbering the "hardcore" by probably ten to one.

For example, in our country, a national election is currently happening, and the guys who's currently in second place for presidency? He got jailed for corruption in 2001 (As president), he got pardoned in 2008. And he just run again in 2010. And he's in freaking second place! And why so?

Because he's a freaking old movie star from the 40's. See the almost absolute lapse of judgement? It's caused by the same "dumb" logic that is technically the same people buying Wii and it's games.

As a 34yo video gamer since the first day I could hold an atari 2600 controller, I can say that neither the iPhone, iPad, and especially the Wii have anything to offer that would hold my gaming interests, or my peers for that matter.
That said,
Why on earth would they stop doing what they are doing?
Unless they suddenly decide they don't want to be massively successful anymore.
The Wii isn't for me, but bashing it's gamer-base, games, play-style, and technical achievements (concerning video quality anyway) aside.
It was making money since day ONE. It takes a long time for hardware to make money.
Not to mention licensing.

As far as them "winning" the battle against Sony, that's a pretty loaded statement.
Sony wasn't trying for the same demographic as the Wii, that much is completely obvious. Sony and MS have the demographic they specifically targeted (me and I'm willing to bet they are "winning" in that respect.
Also, consider the most successful platform ever, in terms of ownership and longevity, the Playstation 2.
Sony, not Nintendo made that.
Mind you, I don't own a Wii, but I like Nintendo, they are smart.
They hit a demographic that others forgot about, and targeted their price, and product accordingly, and hit a home run.
If I were Nintendo though, I don't know that I'd consider the iPhone, let alone iPad, a threat to your devices.
The iPhone can only play certain games in very certain ways and are thus heavily limited to due to interface, and, most importantly, Apple.
And finally, cost.

Nintendo's games suck, Apple's games suck. So I guess that levels the playing field.

Meanwhile PC gamers continue to get screwed.

Its funny how Nintendo doesnt even seem to notice the PS Move, being that the Move is what proves that Wii is lowend crap. The move is Motion sensing done right, nintendo should take cue in that hardware and consider sony an all new enemy.

I can understand Nintendo's point of view, just look at the pass few years and the games you can now play on your phone. We've gone from simple games to FPS/RTS and the like with higher graphics quality. In 3 years I can just imaging the games that will be available on the phones. Since Apple's iPhone is perhaps the most popular it would make sense to consider them an enemy of the future.

'Sustainable' based on what? Refreshed DS every 12 months? Better motion-sensing? Better games (wait, oops...)? Last time I checked, games are what makes game console companies 'sustainable'. Developers now work on Wii ports barely as an afterthought, because they want to be taken seriously by their audience. PS3 and 360 offer that. PC offers that. But not Wii.

And I'm not looking at just US sales. Their global profit plunged by almost twenty percent. This came at a time when consumers were spending more on games, and less on trips and vacations due to the recession. Sure, one quarter doesn't say much about a company's health, and some would attribute it to simply missing revenue guidance. But it highlights an issue that investors had been willing to overlook for a while - the interest in the Wii is simply dwindling. The Wii was a phenomenal success, but will it remain a phenomenal success? I don't believe it can, not without great support from third-party developers.