Smartphone shoppers generally fall into one of two camps: iPhone and Android. If you prefer more flexibility in your phone experience, the best choice overall is the Android-powered Samsung Galaxy S6 ($199 on a two-year contract). It boasts a bigger and sharper display than the iPhone in a sexier design, plus a camera that excels in low light. The S6 Edge Plus is another great option if you're willing to splurge and prefer a bigger curved display.
Still, if you're a fan of Apple's ecosystem, the iPhone 6 is a great choice for those who want access to the latest apps first and who want a phone that's really easy to use with a high-quality camera. On a budget? Pick up the third-gen Moto G, which starts at just $179 unlocked and offers a bright 5-inch display, long battery life and a good camera.
* Not confirmed, based on teardowns ** With AT&T SIM Card
How We Rate Phones
We review dozens of smartphones each year and rate them using a combination of subjective criteria (design, ease of use), our own benchmarks (such as our battery, audio and display tests) and synthetic benchmarks (Geekbench for speed, 3DMark for graphics, etc.).
MORE: Smartphone Buying Guide