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Android Increases Market Share Sixfold in 2010

By - Source: Gartner PR | B 6 comments

By now, we know that Google has had astonishing success with Android in 2010. However, seeing 2010 charts in which Google passed all but of the leading smartphone platform is something we don't see every day.

According to Gartner, Google held a share of 3.9% in 2009. In 2010, it passed Microsoft (8.7% in 2009), iOS (14.4%), and Blackberry (19.9%). In 2010, Android accounted for 22.7% of the global smartphone market, behind Symbian, which dropped from 46.9% in 2009 to 37.6% in 2010. Blackberry dropped to 16.6%, iOS climbed to 15.7% and Microsoft declined to 4.2%.   

"In the smartphone operating system (OS) market, Android grew 888.8% in 2010 and moved to the No. 2 position," Gartner said. "Android sales in the fourth quarter of 2010 continued to be driven by broad availability of many high-end products from HTC (Desire range, Incredible and EVO), Samsung (Galaxy S) and Motorola (Droid X, Droid 2)." Android platform sales reached 67.2 million units in 2010, up from 6.8 million in 2009. Total smartphone sales came in at 296.6 million units, up from 172.4 million in 2009.

The entire cell phone market hit a new high of 1.6 billion units in 2010. Nokia's market share dropped dramatically from 36.4% in 2009 to 28.9% in 2010, but the company was still able to increase its cell phone sales slightly to 461.3 million devices. Samsung was second with 281.1 million phones, followed by LG with 114.2 million , and RIM with 47.4 million.

"Apple sold 46.6 million units in 2010, 87.2% growth from 2009," Gartner said. "This growth is largely due to expansion into new countries and the ending of exclusivity deals, which has made the iPhone available through 185 communication service providers (CSPs) around the world. The end of exclusivity deals also encouraged CSP competition on tariffs and data plans, making the total cost of iPhone ownership more in line with other high-end smartphones."  

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  • 0 Hide
    jhansonxi , February 10, 2011 10:16 PM
    Maybe Windows Phone 7 would do better if it was just an iPhone or Android app.
  • 2 Hide
    robochump , February 10, 2011 11:22 PM
    Not surprising for Android since it is sold by every cell service provider. Win Phone 7 got nice reviews but may be too little too late. Also Apple will eventually engineer the iPhone to be universal but for it is making the most money by subsidizing the iPhone to the biggest service providers.

    But good for Google since it is ALL about competition and if iOS, Android, Win Phone 7, etc can keep each other on their toes then the consumer will benefit.
  • 3 Hide
    joytech22 , February 11, 2011 4:22 AM
    I personally own a Galaxy S and I love it, Android is a Fantastic OS and is about as good as it gets when we start talking about tweaking and customizing.

    iOS is as good as it gets when people want a device that can combine all of a persons daily internet tasks as well as app's into a device that anybody can learn to use in minutes without the "Hassles" of customization or something.

    Windows Phone 7 was just late to the market, it has a very highly polished and optimized high-performance OS but hasn't got the marketing nor fanbase that it needs to get a good start, Microsoft did good but it took them so long most of us Windows Mobile users (me) got bored and decided to try new things.
  • Display all 6 comments.
  • 0 Hide
    Anonymous , February 11, 2011 7:01 AM
    WP 7 is DOA.
  • 0 Hide
    Niva , February 11, 2011 8:29 PM
    Love how quickly comments above have written off MS's offering. Wait until next year when their MS office tools roll out and get upgrades for the business sector. And really wait until games start rolling through that platform. As with the PC world unless Android establishes a very strong developer base for gaming I've a feeling MS will dominate in the future. If anything, we're lucky right now that MS is so far behind on market share. If win phone 7 had come out earlier I don't think the picture would look as it does right now. Then again, same goes for Android vs. Apple.

    Bottom line is, it's too early to predict how successful MS will be in this market. All I know is that if I was to choose between MS and IOS I'd be choosing win phone 7 right now big time.
  • 0 Hide
    mayankleoboy1 , February 12, 2011 10:48 AM
    the future is the openness that android provides.
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