TweetDeck Mobile, AIR Apps Go Offline May 7
For social birds who love to get their Tweet on through the TweetDeck apps, these are still set to officially go offline next month. The team confirmed on Friday that TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone will be removed from their respective app stores and will stop functioning on May 7. TweetDeck's Facebook integration will also come to a close on May 7.
Back in March, Twitter said that it wanted to focus on the modern, web-based version of TweetDeck, and shut down the AIR and mobile apps. Removing Facebook is unfortunate given that many TweetDeck users took advantage of the simultaneous Twitter and Facebook feeds. But it's also not surprising news given the rivalry between the two networks.
"In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going," Twitter said. "Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices."
As it stands now, owners of the iPhone don't need to open Twitter and Facebook apps to upload a new status – they can simply pull down the notification bar and have at it. On Android smartphones and tablets, updating is as easy as typing a message into a Home screen widget. For that matter, Android widgets can even produce the latest Tweets and Facebook updates right on the Home screen.
That said, the Facebook and Twitter apps may have matured to the point where TweetDeck has become unnecessary. The same holds true for the AIR version for desktop: why install locally when a perfectly good HTML5 app resides right within your browser? Still, whether users want access to these apps or not, they will be going offline next month because Twitter has no interest in updating them with the new v2.0 of its API. The Twitter API v1.0 was discontinued as of March.
Twitter originally acquired TweetDeck for more than $40 million in cash and stock back in 2011. Twitter said that it was an important purchase because the client provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations "they care about." TweetDeck's initial release was in July 2008 as an Adobe AIR application, and it supported other social networks like LinkedIn, Google Buzz, Foursquare and MySpace.