Microsoft Porting Bing to iPhone
Microsoft is porting Bing to the iPhone via a software wrapper.
Earlier today, Microsoft officials reported that the company is currently developing a software wrapper that will help iPhone developers implement Bing search results into their applications. Currently Microsoft is testing the wrapper, and plans to release the software--based on Objective C--in a few weeks.
"Right now, there is an unneeded step to climb to integrate Bing results in your iPhone app but we want to make that smooth," said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft. "We want to make it as easy as link [a] library, create an object -- bam -- you're done."
TechSpot provided a great example of the upcoming wrapper: a developer could create an iPhone application that searches for computer hardware on sale. The wrapper would step in and integrate the application with Bing's Shopping (Cashback) service.
The new wrapper could be bad news for "rival" Google. By implimenting Bing into upcoming applications, Microsoft is invading territory once dominated by the search engine company. However, the big question is this: when will Microsoft actually develop a Bing-specific application for the iPhone?
Currently Exact Magic Software offers a free Bing-based search application--Search With Bing--that provides news, images, instant answers, and more.
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It's not really important because Apple will reject it anyway!
The one thing that makes Microsoft such an effective company is how well they cater to other developers. You see it in every single one of their products and it always puts them ahead. You see it in Windows with .NET and Visual Studio, they made the Xbox 360 very simple from a developers point of view which has put it ahead of the PS3. I have a feeling that the Zune is really going to take off once the Zune app store gets going as well for the same reason.
No, it's not really important because no one cares.
I really hope it will be possible to use Bing as the default search engine on the iPhone. I can't stand either of the options on the iPhone by default
It's not really important because Apple will reject it anyway!
Soooo true!
Tomorrows headline:
Apple rejects Microsoft App, because it is good.
Apple Banhammer Fodder
Bing is pretty nice, I flip between that and google and it's a toss up. But lets face it, for surfing porn BING makes me going BOING!!!
from what i can tell from the article, this is not an app that MS will be submitting, it is simply code that will be given out to developers to use. apple won't be able to just reject 1 MS app, they will have to find and reject every 3rd party app that uses the code.
@cregan89: I agree with your comment.
I hate it though, "making it easier for developers" == slow down, somethings gotta give. I've never believed in making it easier for coders at the sacrifice of performance. because it means through coder's laziness, consumers aren't getting the best product, because its not as efficient as it could be. I like c# and these managed languages are fine, as long as there is a lower level alternative! thats my BIG problem, all these small devices (that need all the performance they can get) are making it so managed languages are the lowest level you can go!, on palm a web language is the lowest you can go!! On any device, you should at least be able to go as low as c/c++.
I had to lol at google when they started bitching about "oh, software is getting so slow and bloated, for every advancement in power, software gets more bloated!" and then they go make java the lowest level for Android... (to be honest, this might be fine, I've never tried it).
still, Microsoft has proven that you can make it easier to develop for without sacrificing performance, specifically with the xbox vs the ps3. but this is all with c++, as soon as you go to use c# on the xbox for community games, it all goes to hell performance wise!