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iOS Chief and Retail Head to Leave Apple

By - Source: Apple | B 18 comments

Apple restructuring company's executive lineup.

In a move spearheaded by the restructuring of its executive lineup, Apple has announced that its iOS software chief, Scott Forstall, will be departing the company in 2013. Adding to that, John Browett, the head of Apple's retail unit, has left the firm with immediate effect; Apple said it's currently looking for a replacement. Lead designer Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will remain with the firm with expanded roles.

As for Forstall, Apple confirmed that he'll be replaced by Craig Federighi, who will manage both the iOS and OS X divisions. Elsewhere, Jony Ive will take on "leadership and direction for Human Interface across the company", as well as continuing his role as the lead designer. Eddy Cue will now oversee Siri and Maps as part of a new "online services" sector, which includes iTunes, iCloud and Apple's digital stores.

Bob Mansfield will take up a leadership role, with Apple's former hardware chief due to lead a "Technologies" group within the company that constitutes of wireless and semiconductor divisions.

"We are in one of the most prolific periods of innovation and new products in Apple's history," Apple CEO Tim Cook said. "The amazing products that we've introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."

 

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  • 16 Hide
    internetlad , October 30, 2012 3:41 PM
    So wait, did they quit or get canned? "Restructuring" implies that they canned them, but then they tiptoe around it by saying that he'll be "leaving" which implies it's of his own accord.

    Apple's worked it's magic on this article so hard, i'm not even sure what's happening.
Other Comments
  • 16 Hide
    internetlad , October 30, 2012 3:41 PM
    So wait, did they quit or get canned? "Restructuring" implies that they canned them, but then they tiptoe around it by saying that he'll be "leaving" which implies it's of his own accord.

    Apple's worked it's magic on this article so hard, i'm not even sure what's happening.
  • 9 Hide
    mynameis1 , October 30, 2012 3:47 PM
    Quote:
    Apple's worked it's magic on this article so hard, i'm not even sure what's happening


    LOL !!!!
  • 2 Hide
    jacobdrj , October 30, 2012 3:49 PM
    Effectively kicked out, but a seemingly mutual decision, as the guy being let go wanted Steve's/Timmay's position...
  • 1 Hide
    robochump , October 30, 2012 3:54 PM
    Sh
    internetladSo wait, did they quit or get canned? "Restructuring" implies that they canned them, but then they tiptoe around it by saying that he'll be "leaving" which implies it's of his own accord.Apple's worked it's magic on this article so hard, i'm not even sure what's happening.


    With high level Execs they get let go differently than other non-execs. Companies always come up with another term for firing execs like, restructuring, going in a different direction, opportunities with another company....blah blah blah. So basically being an Exec is like being part of an exclusive club that covers your ass unless you really really screwed up.

    Forstall really really should have polished iOS maps!!! lol
  • 3 Hide
    toxteth , October 30, 2012 4:51 PM
    I believe Forstall was well and truly fired, he being in charge of the "maps" fiasco and refused to apologize to Apples user base, thus forcing Tim Cook to make a public apology instead. It's public knowledge, was even reported on CNN...good spin tho...
  • 2 Hide
    southernshark , October 30, 2012 4:52 PM
    Tim will cut the entire research bonus before he is done, and focus on real technology, like cutting costs. Then after he has fired a lot of people, he will give himself a huge bonus and quit the company. 3 years later it will look like HP.
  • 4 Hide
    thorkle , October 30, 2012 4:57 PM
    Quote:
    could only have been created at Apple

    Wow... He is delusional...
  • 1 Hide
    igot1forya , October 30, 2012 5:33 PM
    toxtethI believe Forstall was well and truly fired, he being in charge of the "maps" fiasco and refused to apologize to Apples user base, thus forcing Tim Cook to make a public apology instead. It's public knowledge, was even reported on CNN...good spin tho...

    Apple's policy is to place blame on the end user or deny wrongdoing. The apology for Maps was a clear violation of company policy and would not be tolerated. Had they stated they were "holding it wrong" or "other courts found them guilty" or similar response, then they surely would still have their jobs.
  • -1 Hide
    blurr91 , October 30, 2012 6:00 PM
    He's quitting wrong...
  • 1 Hide
    Anonymous , October 30, 2012 6:29 PM
    Why so late with the news recently. My BBC News App is beating you guys to it by up to four days on pretty much all your news articles!
  • 1 Hide
    Anonymous , October 30, 2012 6:39 PM
    Apple Fanbois last week: Scott Forstall is #1!! F*** Android
    Apple Fanbois now: Good Riddance! Who needs that d-bag! Tim Cook #1! F*** Android
  • 1 Hide
    alexthager , October 30, 2012 7:18 PM
    sukafr33Apple Fanbois last week: Scott Forstall is #1!! F*** AndroidApple Fanbois now: Good Riddance! Who needs that d-bag! Tim Cook #1! F*** Android


    Apple Fanboys aren't happy that he's gone.
  • 0 Hide
    scannall , October 30, 2012 7:31 PM
    I never understood why Browett was hired in the first place. It was a big mistake to hire him, and at least it's a mistake that is being taken care of.
  • 1 Hide
    TeraMedia , October 30, 2012 7:38 PM
    @thorkle: you're forgetting that given Apple's litigiousness, any other company that tried to create even remotely similar devices would have been sued out of existence.

    But as for Apple, I think sharks are starting to smell blood in the water... @southernshark may not be far off-base.
  • 0 Hide
    hate machine , October 30, 2012 9:21 PM
    alexthagerApple Fanboys aren't happy that he's gone.


    Over at Mac Rumors they are cheering. Sukafr33 pretty much sums it up.
  • 0 Hide
    tolham , October 30, 2012 11:58 PM
    toxtethI believe Forstall was well and truly fired, he being in charge of the "maps" fiasco and refused to apologize to Apples user base, thus forcing Tim Cook to make a public apology instead. It's public knowledge, was even reported on CNN...good spin tho...

    i believe the apple maps fiasco falls on the shoulders of tim cook. apple maps wasnt ready for commercial release yet, so why did cook give the greenlight to release the iphone 5 with apple mpas? did forstall tell cook apple maps was ready, knowing that it wasnt and everyone would find out instalty, and then cook *never* picked up an iphone 5 before the release? nay, this is an executive fumble, not a developer fumble. steve jobs was maniacally obsessed with perfection. jobs would've either kept google maps or delayed the iphon5 until apple maps was ready. tim cook is looking to make a quick buck. in addition to the apple maps fiasco, the iphone 5 has a new back material that's easy to scratch, and the new connector is incompatible with other apple products. all of these things fly in the face of steve jobs' mentality and they're trade-offs of profit over quality.
  • 0 Hide
    lpedraja2002 , October 31, 2012 6:49 AM
    I bet he was caught using a Lumia 920 or a Surface tablet lol.
  • 0 Hide
    cookoy , October 31, 2012 11:06 AM
    Apple sure got several new products, but they are just rehashed of the same old products (ipod, ipad, iphone, imac) in different form factor or with incremental hardware and/or software improvements.
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