Black Friday Apple Watch deals — take $50 off Apple Watch 11 and SE 3

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Save big on a new Apple Watch

Apple Watch Series 11 close-up
(Image credit: Tom's Guide)

Apple invented the modern smartwatch over a decade ago. And in 2025, the Apple Watch is one of the most popular and easily recognizable wrist-based accessories in the world. Forget a Rolex, today's bigshots are more likely rocking the latest Apple Watch Series 11 (or maybe an Ultra 3).

While Cupertino's newest models — released just a few months ago — boast sleek design, intuitive user interfaces, loads of health and fitness tools, safety tech, and more, they're also quite spendy.

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Best Black Friday Apple Watch deals

Apple Watch SE 3 (40mm)
Lowest price!
Apple Watch SE 3 (40mm): was $249 now $199 at Amazon

I'm a huge fan of the Apple Watch SE 3. Even at full price, it's one of the best wallet-friendly smartwatches in 2025. But you won't pay full price for this small but mighty Apple Watch, which offers nearly all the same smart features, fitness tools, and safety tech as its pricier siblings. And even though some of the more nuanced health-tracking tools are absent (like ECG readings), the SE 3 covers the basics. Users get daily sleep reports with a sleep score, 24/7 heart rate and skin temperature monitoring, female health tracking, and much more.

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Apple Watch SE 3 (44mm)
Apple Watch SE 3 (44mm): was $279 now $229 at Amazon

In addition to the smaller 40mm Apple Watch SE 3 being on sale, the slightly larger 44mm is also $50 off and offers all the same bells and whistles, along with a slightly larger OLED screen. Speaking of displays, the Apple Watch SE 3 is the first in the SE line to offer an always-on display that automatically fires up whenever you look down at your wrist.

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Apple Watch Series 11 (42mm)
$50 off!
Apple Watch Series 11 (42mm): was $399 now $349 at Amazon

This is not a drill: The Apple Watch Series 11 is officially on sale for the first time since its launch in September. Save $50 off any model, including the smaller 42mm non-cellular variant shown here. The best overall Apple Watch for fitness and health tracking, the Series 11 offers a large and easy-to-view display, a sleek and comfortable case design, 24 hours of battery, and superfast charging. It's also one of the only smartwatches on the market with hypertension alerts.

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Apple Watch Series 11 (46mm)
Apple Watch Series 11 (46mm): was $429 now $379 at Amazon

If you prefer maximum screen real estate, the Apple Watch Series 11 in 46mm is second only to the $799 Apple Watch Ultra 3 (which isn't on sale... yet). In addition to hypertension alerts, the Series 11 can also monitor for signs of sleep apnea, and even alert loved ones/emergency responders if you take a hard fall or are involved in a car collision.

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Dan Bracaglia
Dan Bracaglia
Senior Writer, Fitness & Wearables

Dan Bracaglia is the Tom’s Guide editorial lead for all things smartwatches, fitness trackers and outdoor gear. With 15 years of experience as a consumer technology journalist testing everything from Oura Rings to instant cameras, Dan is deeply passionate about helping readers save money and make informed purchasing decisions. In the past year alone, Dan has assessed major product releases from the likes of Apple, Garmin, Google, Samsung, Polar and many others. 

An avid outdoor adventurer, Dan is based in the U.S. Pacific Northwest where he takes advantage of the beautiful surroundings every chance he gets. A lover of kayaking, hiking, swimming, biking, snowboarding and exploring, he also makes every effort to combine his day job with his passions. When not assessing the sleep tracking and heart rate accuracy of the latest tach gadgets, you can find him photographing Seattle’s vibrant underground music community.

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