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EA Says the iPad is its Fastest Growing Platform

Thanks to app stores and mobile games like Cut the Rope and Plants vs. Zombies, mobile gaming has become a huge market and it's one that's growing at an extremely fast pace. Even big name developers are taking mobile gaming seriously. In fact, EA says the iPad is its fastest growing platform.

Speaking during an interview with IndustryGamers, Electronic Arts CEO John Riccitello said that consoles currently only account for 40 percent of the games industry and that the iPad is the fastest growing platform. While discussing the regularity of console refreshes (in particular, whether or not Nintendo is 'off-cycle' with the rest of the industry because of the Wii U), Riccitello said the length and timing of these refresh cycles is no longer as relevant because consoles are not the dominant force in gaming.

"Consoles used to be 80 percent of the industry as recently as 2000," he told IndustryGamers. "Consoles today are 40 percent of the game industry, so what do we really have? We have a new hardware platform and we’re putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago," he continued. "So the idea that we’re categorizing the industry as being [cyclical]... Nintendo is off cycle with what? I mean, the point of reference is gone."

The advent of the iPad has led to an explosion for mobile gaming, for sure. The fact that Angry Birds' publisher Rovio is collaborating with 20th Century Fox and has the capacity to push out updates for every major holiday and season is a testament to how lucrative and strong the market really is. To ignore mobile gaming completely would be a bad call, but is EA right to be putting so much stock in mobile gaming? Let us know what you think in the comments below!

  • kriswitak
    I hate you EA. You killed the Battlefield Franchise. Now you are sucking on the nipple of Apple. I'm done with you.
  • amk-aka-Phantom
    Lol, here's one more platform where EA can charge a lot for graphically dumbed down games. That's exactly why it's enough to build a PC once in three-fours years and forget about upgrades - none needed. I don't even know if it's good or bad anymore.

    And they dare call it "gaming"... mindless tapping on the touchscreen. No storyline, no skill, no graphics - and yet this "gaming" receives a lot of investments and is a fastest growing platform, I'm pretty sure it is accurate... where is this world going? People prefer to waste their time on throwing birds at pigs on $500+ toys more than anything else.

    I hope that we'll at least keep getting new PC titles... even if they're console ports, I don't mind, just keep making them and don't let the gaming degrade even further - from consoles to tablets. What's next, back to Tetris?
  • potatolord
    Is there any way to autoban posts containing the words "facelift bar"?
  • reggieray
    And people thumbed me down when I posted that I am not building another PC gaming rig, not worth it. These mega companies that ate up all the good game developers are now running the show and the PC is on the bottom of their list.
    I will get either a 720 or PS4 after thoroughly looking at both of them. Until that day my PS3 and Q9650/GTX 560Ti has years of service left.
    I'm through with Apple too, when my Macbook pro decides to give up the ghost I'm going back to Ubuntu.
  • custodian-1
    My grand kids like throwing birds at pigs. Only they do it on the big screen with an air mouse. I wouldn't pay that kind of money for a closed system.
  • zak_mckraken
    The problem for us gamers is that these handheld games cost a handful of money to make. Sure, they only sell them for $1 or $2, but they sell millions of copies. A triple-A title, on the other hand, can cost up to $100 million. It's not hard for them to see where the easy money is.

    I'm confident that both gamers and producers will adapt to this trend and that we'll continue to see both kind of games (fun time-wasters and full productions) on the market.
  • Miharu
    I hate EA anyway.
    They cut on everything.
    Support totally sucks.
    1 month ago, they tell me they'll a disk FOR FIX THEIR MISTAKE.
    I don't have received it.

    They cry baby about Steam, surely, they also try to stole the idea with Origin and NO GAME in Origin. What the point!

    So TALK BIG when you'll be able to contains your support and your complains!!!
  • rantoc
    Its easy to predict EA will have the best growth in the new sector, considering how tarnished their reputation is in the others. Typical EA style is that they purchase "brands" and pushing out poor quality/garbage in that name for as long as possible, just look what happened to the latest (last?) title in the C&C brand and that brand had tons of loyal followers. They could have milked it for year to come with quality but instead they ruined it!

    The question is not if it will happen in this sector too, its more about where they will turn after that?
  • cinergy
    Indeed, from 10 device users to 1000. That's 100x growth!
  • OK, EA, that´s enough jokes from you. I know, as a big company supporting many games that have a huge fanbase, it´s hilarious to dumb them down to reach bigger audiences, and look at percentages and say ´perhaps we should just f*** the PC', focusing on gaming on iPads instead of gaming consoles/PC's, and generally trying to develop great games backward until they are so dumbed down in so many ways that Angry Birds will be considered a more hardcore title than Battlefield and Mass Effect etc.

    It's all jokes, right? We've had a lot of fun, now you'll get back to supporting good games again and 'ambition' won't be a taboo any longer, right? ...right?

    (I understand... 'dumbing down' is financially a very good choice. Is there anything we gamers can do to make companies make better and more ambitious games? I mean, we should be able to do SOMETHING, but looking at franchises like CoD and AC, and perhaps most franchises nowadays, it really seems the money is better invested in marketing than in ambition... not only does it sell better, gamers and game critics alike seem to prefer it that way.)