Constant Contact’s website builder is designed to help business owners quickly develop sleek and professional sites. A strong web presence is vital for virtually any business, but building a site from scratch can be time- and resource-intensive.
With Constant Contact, you’ll have access to the Unsplash library of images at no extra cost. Furthermore, the platform provides excellent speed and compatibility with both computers and mobile devices.
Unlike many other services, Constant Contact has a surprisingly powerful free plan that includes many key features—you don’t even need to enter your credit card information. For our Constant Contact review, we tested out the free plan to see how the platform stacks up against other website builders.
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When you start using Constant Contact, you’ll be asked for some information about your company and your plans for the website.
After selecting a category, theme, site name, and other elements, you’ll receive a matching template with sections for photos, contact information, an email sign-up form, and more. You can use pre-set visual content or upload your own photos and logo.
After configuring these options, you’ll have to sign up in order to continue customizing your site. You can register through the Constant Contact website or by connecting to your Facebook or Google account.
Once you’ve opened Constant Contact, you can take a tour of the website to get more familiar with its tools. If you’d rather learn as you go, you can either skip the tour completely or review specific sections before you get started.
Images automatically show up in your site’s media library after you upload them for the first time. This feature makes it easy to post the same image in different areas of your site without having to upload it each time you need it.
Editing your website is as simple as clicking the element you want to change. When you click on a text field, for example, you can edit the text, add or remove links, or adjust the font size, color, and styling options such as bold and italics.
Selecting an image allows you to zoom in or out, add or remove alt tags and links, or upload your own image to replace a Constant Contact stock photo. With access to royalty-free Unsplash images, you can design your entire website using stock images rather than taking your own photos.
Overall, Constant Contact comes with some of the most efficient customization options currently available. You can make minor or major changes to your site in just a few clicks, and the service provides enough interesting visual content for most websites.
To add a blog to your Constant Contact website, just click Blog, then Add Blog from the dashboard. You can also create a second blogging site if you’d rather keep it separate from your main website. By default, your blog posts are available under the Blog tab on your site.
Unfortunately, the Constant Contact blogging interface is relatively simple. You can create a title, introduction, and body, and there are basic options such as bold, italicize, and underline, along with H1s, H2s, and H3s. The website builder also supports images, videos, and hyperlinks.
The only blogging SEO features available with Constant Contact are title, description, and slug. There’s no way to add a comments section, and while you can add videos to your posts, Constant Contact isn’t compatible with any platforms other than YouTube. Images can’t be resized or moved left to right within the post.
While these features may be sufficient for some smaller brands, Constant Contact may not be the best choice if you’re looking for a powerful blogging tool. If your blog is a significant source of traffic for your brand, you should consider looking for a more robust solution.
Sell, sell, sell
As with blogs, you can add an online store to your existing Constant Contact site by clicking Store, then Create Store. The platform offers a more competitive set of features for online vendors compared to its blogging services.
While free users can only sell a maximum of three items, they have access to most of Constant Contact’s tools for online stores. Even with a free account, you can still create coupons and discounts, accept PayPal payments with a 3% transaction fee, and set product variants such as small, medium, and large.
Regardless of your subscription, you can create an unlimited number of pages for your site with Constant Contact. By clicking Home, then Navigation Management, you can see an overview of each page, adjust page order, or change each page’s title and description for SEO purposes.
On the other hand, Constant Contact’s page management features only allow you to create new top-level pages. There’s no option to set up submenus with multiple pages categorized under one larger page. This can make it difficult to configure websites with a large number of pages.
If you run into any issues with the service, you can check the Knowledge Base for detailed information about its features. Phone support is available from Monday to Saturday, while chat support is available from Monday to Friday. There are also numerous video tutorials along with a relatively active community forum.
While paid users gain access to additional features, Constant Contact provides a surprisingly powerful set of tools at no charge. The most obvious disadvantage is that Constant Contact displays a banner ad on all free sites.
At $10 per month, the Starter plan comes with order, inventory, and tax management, phone support, and advanced analytics, among other features. Starter users can also connect an existing domain name to their site.
Business Plus subscriptions cost $20 per month. With Business Plus, you can sell an unlimited number of products and process transactions for a fee of just 1.5% (compared to 3% for free and Starter users). Business Plus subscribers are also moved to the front of the line for phone, email, and chat support.
Constant Contact provides unusually deep features at no charge, making it a great option if you’re just getting started with website builders. On the other hand, it doesn’t stack up to the competition when it comes to blogging. All things considered, whether or not Constant Contact is the right choice for you depends on your company’s needs.