When is the best time to buy a mattress? A guide to the 5 key sales of the year

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Circle these dates on your calendar if you want the best deals on top-rated mattresses

A woman lying on her stomach in bed on her laptop, smiling holding a credit card
(Image credit: Getty Images)

We believe the best time to buy a mattress is when you absolutely need one — but if saving money is your top priority, then you'll need to time your purchase accordingly.

While most retailers have mattress sales year-round, you'll often fare better during major holidays. We're ranking the five times you're likely to find the lowest prices for a new bed.

Today's best sales at a glance

When is the best time of year to get discounts on mattresses?

Generally, when people ask this question, they want to know how to find the year's best deal for the mattress they have their eye on.

Black Friday — or rather Black Friday season, since sales begin as early as mid-to-late October — has traditionally been the best time of year to buy a top-rated mattress at the lowest price.

Outside of Black Friday, four other major events are known for delivering excellent mattress deals. These sales have become increasingly competitive in recent years, with offers that match (or sometimes beat) those we see on Black Friday.

But no matter when you buy, the threat of mattress tariffs and rising fuel prices means that historical low prices are becoming a rarity these days, even if the discounts themselves are steeper than we've seen in previous years. It helps to do your homework if you're committed to finding the best deal.

Here’s what you need to know about the best time to buy a mattress, with the top five sales ranked in order of the biggest savings and the cheapest prices.

The 5 best mattress sales of the year, ranked

When is the best time to buy a new mattress image shows a couple going mattress shopping together in store during the Black Friday sales

(Image credit: Getty Images)

1. Black Friday mattress deals

When: Mid-to-late October through November

Black Friday mattress deals are when most mattress firms unleash their biggest discounts of the year. Some companies also drop the MSRPs to increase the total savings.

Black Friday sales are creeping up earlier each year. It feels like they begin no sooner after Labor Day ends. Rarely do companies launch a Black Friday sale on the day itself. At this rate, it's nearly a month-long affair.

Although it's seen some stiff competition, Black Friday remains the gold standard for unmissable mattress deals. You can save hundreds on the best mattresses in a box during the Black Friday sales, making it the best time to buy a mattress. Black Friday takes place on November 27, 2026.

2. Cyber Monday mattress sales

When: The Monday after Black Friday

Cyber Monday mattress sales are often an extension of Black Friday deals, allowing you to get the biggest discounts (and lowest MSRPs) for a little while longer.

It's rare to see prices fall lower than during the actual Black Friday sales, but some offer gifts and bundles to entice late shoppers to part with their cash.

Cyber Monday is an opportunity to land a deal on the best hybrid mattresses or best memory foam mattresses at their lowest prices. This year, Cyber Monday falls on November 30.

3. Labor Day mattress sales

When: Late August to early September

We view the Labor Day mattress sales as an early warm-up to Black Friday. Labor Day is late this year; it falls on September 7, but sales usually kick off at least a week before and then run a few days after the holiday.

Think of Labor Day as the low-key opening act to Black Friday's main event. A benefit to buying a mattress during this time is that you'll be less prone to shipping delays, a common effect of the Black Friday sales frenzy.

If you have several months left in your current bed, yet you can’t wait until November, take advantage of the Labor Day sales. It's also an ideal time to pick up a mattress for college at a great discount.

The Saatva Classic mattress photographed from up high to show the lumbar support section

(Image credit: Future)

Even better, for the past few years, luxury sleep brand Saatva has dropped the price of its flagship hybrid mattress, the Saatva Classic, to its lowest price of the year around Labor Day — even cheaper than Black Friday.

So if you’re shopping for the best Saatva mattress sales of the year, they always land in September to tie in with Labor Day. Meanwhile, read our Saatva Classic mattress review to learn why we rate it number one overall.

4. Presidents’ Day mattress sales

When: February

The Presidents’ Day mattress sales represent the first major discounts of the year, as sales tend to be more subdued between Christmas and New Year. They'll run for roughly the first half of February. The next Presidents' Day is February 15, 2027.

If you missed a Black Friday deal, it'll likely be back for Presidents' Day. There's a reason behind this — it's an opportunity for brands to sell large chunks of old stock to make room for new releases, which typically roll out in the springtime.

This is a savvy time to buy a new bed if you're happy with a past-season model or a final sale clearance item (with no returns or sleep trials). We’ve seen Casper mattress sales and Tempur-Pedic mattress deals that offer up to 45% off these closeout models — and they're an absolute steal.

5. Memorial Day mattress sales

When: May

There’s a big gap between Presidents’ Day and Memorial Day mattress sales at the end of May. Mattress prices tend to increase during the summertime, so Memorial Day is your last chance to buy a top-performing mattress for less. Memorial Day 2026 falls on May 25.

Summer price increases on beds are common among many brands, and we usually see the cost of mattresses rise by around $50 to $200 dollars. These discounts aren’t as good as those we normally see on Labor Day (in September) or Presidents’ Day (in February).

Helix Midnight Luxe Mattress

(Image credit: Tom's Guide)

There's one exception. In 2024, Helix cut an unprecedented 30% off its Luxe and Elite lineup for Memorial Day. That dropped our favorite mattress for side sleepers, the Helix Midnight Luxe, to $1,661.66 (was $2,373) with a pair of free pillows.

It's the best deal we saw for the Midnight Luxe. (Black Friday featured a larger bundle and a 27% discount). Check out our Helix Midnight Luxe Mattress review to find out why we like it so much.

If you find yourself on the brink of needing a new bed at this time, shop the Memorial Day sales to avoid paying higher prices in the summer.

What about...

July 4th mattress sales: These offer a bit of a reprieve from the higher sale prices that take place during the summertime — and while the deals may not be as good, there are outliers. Notably, the epic Helix 30% off discount from Memorial Day 2024 made a return on the 4th of July.

Amazon Prime Day: Amazon has been hosting major sales events in July and October for the last several years. While you can find deals on mattresses during Prime Day, Black Friday and Labor Day sale prices are usually better. That said, Prime Day yields solid deals for a cheap Amazon mattress and discontinued models from major name brands.

Sleep Awareness Week: The second week of March is a celebration of sleep. (It coincides with daylight saving time in the US, as well as World Sleep Day on the second Friday of the month.) In recent years, sleep brands have turned Sleep Awareness Week into another sales event, although most of the discounts are retreads of Presidents' Day deals.

Today's best mattress sales to shop

Claire Davies
Claire Davies
Managing Editor of Sleep, Certified Sleep Science Coach

Claire is a Certified Sleep Science Coach and the Managing Editor of Sleep at Tom's Guide. She oversees our rigorous mattress testing procedures, and our buying guides and mattress rankings. Claire has over 16 years' product review experience and is connected to a wealth of globally renowned sleep experts including mattress designers, neuroscientists, and board-certified sleep doctors. She is also our in-house expert on Saatva, DreamCloud, and Nectar Sleep. Claire is certified to advise people on how to choose a mattress that suits their needs and budget, as well as helping them to create a nighttime routine and bedroom environment that helps them sleep better. Previously, Claire reported on sleep and wellness tech for T3 and TechRadar.

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