YouTube's reportedly taking longer to load if you're not using Chrome

firefox
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YouTube has been cracking down on ad-blockers in recent months, pushing users to either deactivate their ad-blocker on its platform or subscribe to YouTube Premium. Now, the Google-owned platform may have taken things one step further: Firefox users are reporting a noticeable increase in load times on YouTube's desktop website, and it looks like that’s an intentional choice on Google’s part.

Redditor u/vk6_ recently shared a video showing a five-second delay when loading up YouTube on Mozilla's Firefox web browser. For a few seconds, the page remains mostly blank with background elements populating but no videos to be seen. After the brief delay, the page loads up as usual. Other Redditors also ran into the same problem, claiming that YouTube is taking noticeably longer to load on Firefox and Edge, whereas on Chrome, there's no wait time. Annoyingly, the delay doesn't just trigger once, but rather every time a YouTube link is opened, users said. 

Some users suggested it may be related to the ad-blocker crackdown. Several posited the code could be a clumsily implemented ad fallback if a user uses an ad blocker, with the relevant code possibly ensuring that an ad is displayed for at least five seconds before the video begins. 

When reached for comment, a YouTube spokesperson said users who have ad blockers installed "may experience suboptimal viewing" no matter what browser they use:

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Alyse Stanley
News Editor

Alyse Stanley is a news editor at Tom’s Guide, overseeing weekend coverage and writing about the latest in tech, gaming, and entertainment. Before Tom’s Guide, Alyse worked as an editor for the Washington Post’s sunsetted video game section, Launcher. She previously led Gizmodo’s weekend news desk and has written game reviews and features for outlets like Polygon, Unwinnable, and Rock, Paper, Shotgun. She’s a big fan of horror movies, cartoons, and roller skating. She's also a puzzle fan and can often be found contributing to the NYT Connections coverage on Tom's Guide