It was easy to get excited about LG’s new lineup of OLED TVs — but it turns out that its new 4K projectors might be more worthy of your attention.
Unveiled in a press release, the flagship LG Cinebeam HU915QE and HU915QB are specc’d to deliver 3,700 and 3,000 lumens of brightness, respectively, which is more than an OLED’s peak brightness if you convert it from nits.
To help that image stay bright and colorful even in direct sunlight, the projectors have LG’s Brightness Optimizer II technology that “automatically adjusts brightness levels to a room’s ambient light conditions” and adaptive contrast.
In addition to being brighter, the two Cinebeam projectors start at a 90-inch projection size from 2.2 inches from the wall and can fill a 120-inch screen from 7.2 inches from the wall. No need to ceiling mount them if you don't have the space.
The bad news? Neither of the projectors are cheap. The brighter of the two, the LG Cinebeam HU915QE, will set you back $6,000 while the dark room-friendly HU915QB goes for $6,500. For comparison, the 65-inch LG C2 OLED costs "only" $2,099.
TVs vs 4K projectors: which one should you buy?
Whenever you compare them side-by-side, 4K projectors are almost always going to be more expensive than their 4K TV counterparts. That simply comes down to the cost of manufacturing — panels are becoming easier and cheaper to produce and the finely tuned components inside a projector haven’t reached the same level of optimization.
Where things get tricky, however, is when you talk about screen sizes larger than, say, 85 inches — that’s where you’ll be spending the same amount of money for a larger OLED or a 4K projector. So which one should you buy?
It used to be the case that if you had a proper home theater room — i.e. a room that you can perfectly control the light to make sure no ambient light seeped in to ruin the contrast — then you’d pick a projector. Otherwise, in a brightly lit room, you’d pick a 4K TV. Now, though, LG’s fighting against the age-old wisdom.
You’ll still want to make your decision about how much space you have in the room and the distance between where you sit and the screen, but with 3,700 lumens of brightness in tow, LG’s new projectors shouldn’t need the absolute pitch-black settings that previous generations of projectors needed.
And if you're on the fence between a projector and big-screen TV, check out our 4K projector vs 4K TV (opens in new tab) guide to see which one is right for you.