Black Friday 2025 — date and best early deals
I've picked the best Black Friday deals live right now
Staff-picked deals:
1. Quick Links
2. Best deals
3. Apparel
4. TVs
5. Phones
6. Laptops
7. Headphones
8. Appliances
9. Gaming
10. Smart home
11. Date & Details
Black Friday deals are approaching fast. We’re a few weeks out from the biggest retail holiday of the year, but I’m already seeing prices dropping on big-ticket items like TVs, mattresses and laptops. Now’s a great time to shop to cross items off your holiday shopping list and beat the rush.
I’m a Deals Editor for Tom’s Guide, which means I search the web every day for the deals that are truly worth your money. And I’ve got the whole Tom’s Guide team at my back, with years of experience testing and reviewing everything from TVs to running shoes.
Shop Black Friday deals at Amazon
Ready for some early deals? Amazon’s sale section is looking especially good right now, with TV deals from just $69. You can also find some excellent smart home deals, like the Blink Video Doorbell on sale for just $34. And it wouldn’t be Black Friday without some great deals on apparel — you can currently shop Carhartt deals from $10 and Skechers deals from $17.
If you’re shopping for a new bed or need to refresh your guest room, check out our early coverage of the best Black Friday mattress deals.
Be sure to bookmark this page and check back, as I’ll be here bringing you the best Black Friday deals as they appear.

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.
Black Friday deals — Quick links
- shop all deals at Amazon
- YETI sale: deals from $17
- Adidas sale: deals from $12 @ Amazon
- Lululemon: apparel from $9 @ Lululemon
- Crocs sale: deals from $24
- Lego sale: deals from $8
- Patagonia sale: deals from $16 @ Patagonia
- Nintendo: Switch games from $19
- PS5 Game Sale: deals from $19
- TV sale: deals from $64 @ Best Buy
- Nectar Memory Foam Mattress: was $699 now $349 @ Nectar
Editor's Choice Black Friday deals
Christmas/Holiday decor: deals from $4 @ Amazon
Looking for some new Christmas decor? Amazon has a wide range of holiday decor on sale from $4. The sale includes small pre-lit trees (a la Charlie Brown) as well as holiday ornaments. It's one of the biggest sales we've seen from any retailer. Note that Walmart also has Christmas trees on sale from $29.
Price check: deals from $29 @ Walmart
Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
Skechers shoes/apparel: from $17 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $17.
PS5 Game Sale: deals from $19 @ Amazon
Shop some of the best PS5 games in Amazon's sale. Discounted titles include Silent Hill 2, Astro Bot, Uncharted, Star Wars and more. Note that Walmart has a similar sale on with different titles.
Price check: from $29 @ Walmart
Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
Toys: up to 40% off @ Target
Target is taking up to 40% off select toys. You'll find discounts on everything from Barbie playsets, LEGO, Mini Brands, Hot Wheels, FAO Schwarz and more.
TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $69 @ Amazon
Save on this 4 pack of Apple's AirTag trackers, letting you track multiple objects direct from your iPhone. Whether you're traveling with multiple bags, or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.
Black Friday apparel deals
Carhartt sale: deals from $10 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.
Amazon Essentials apparel: deals from $10 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes shorts, sweatshirts, jogger pants, t-shirts, socks and more.
Patagonia sale: deals from $11 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts.
Adidas sale: deals from $12 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $8 @ Adidas
Crocs sale: Crocs from $24 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more.
New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.
Black Friday TV deals
The B5 is LG's newest entry-level OLED TV for 2025, and the 48-inch version is a Best Buy exclusive. I love this TV because it brings the many benefits of OLED TVs down to a more manageable price point. Read more about it in our full LG B5 review.
The U8QG is one of the most value-forward Mini-LED TVs of the year, as well as one of the brightest. It comes with plenty of gaming-friendly features and Google TV built right in.
In our five-star LG C5 review, we showered this OLED TV with praise for its sensational performance, its class-leading selection of features and its approachable price point. The C5 delivers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering.
Black Friday phone deals
The best cheap phone is now on sale for a discount, making it even better value. With great cameras, all the best Google AI features and a sleek design, there's plenty to love about the Google Pixel 9a. Especially now that it's dropped to a new lowest ever price.
One of our favorite Android phones is the Samsung Galaxy S24 Ultra, mainly because it packs more feature than almost any phone out there. Not only do we love how its cameras perform, which are aided by its helpful Galaxy AI features, but it's one of the only phones out there that can replicate the paper meets pen experience with its included S Pen stylus. Just note that the newer Samsung Galaxy S25 Ultra is now available.
Black Friday laptop deals
The latest 13-inch MacBook Air M4 is one of the best laptops you can buy. The Apple M4 chip gives it remarkable speed and battery life, and the 13" Liquid Retina display looks gorgeous. Expect 16GB of unified memory and a 256GB SSD in the base model.
At this discount, this is one of the best Copilot+ PC deals available! This 14-inch thin and light laptop features a Snapdragon X Elite for impressive performance and power efficiency, complemented by 16GB of RAM and 512GB of storage.
Black Friday Headphone deals
Our AirPods 4 review said it best: "it's time to upgrade your old AirPods." The Apple AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature deliver clearer calls with Voice Isolation, and a have new, hands-free way to interact with Siri. You also get USB-C charging and up to 30 hours of listening time. The ANC model also gets you access to Active Noise Cancellation, Adaptive Audio and Transparency mode, helping you stay immersed in what you're listening to.
We rate the XM5 as the absolute best headphones on the market. The premium noise-cancelling headphones feature large, over-ear cushions, excellent active noise cancellation, and up to 40 hours of battery life, or up to 30 hours with ANC enabled.
Price check: $344 @ Amazon
The Bose QuietComfort Ultra Headphones replace the Bose 700 as the new flagship model, and combine class-leading ANC with intuitive features and universal spatial audio to deliver one of the most engaging, peaceful listening experiences money can buy. We rank them as the best noise-canceling headphones money can buy.
Price check: $329 @ Crutchfield | $329 @ Best Buy
Black Friday appliance deals
For a multi-purposeful, portable cleaner, nothing beats Bissell's internet-famous Little Green Machine. It will spray, scrub and lift away smaller messes, like dirt and stains, from all types of surfaces. Thanks to its powerful suction, it can even remove dirty paw prints from carpets, stairs and car interiors. The small-but-mighty machine boasts a 48-ounce tank capacity that gives you several cleanings between refills.
If you hope to get your home and furniture in pristine shape, you'll want to get your hands on this appliance. The Little Green HydroSteam machine combines steam, powerful suction and OXY formula to remove ground-in stains and tough, stuck-on messes from carpets, upholstery and other surfaces. It offers three cleaning modes — SteamWash for tough, oily messes; Steam for refreshing upholstery and cleaning tile grout; and Wash for enzyme-based stains like pet accidents.
Get rid of the tiniest of unwanted particles and air contaminants with the Shark Clean Sense Air Purifier MAX. Its anti-allergen HEPA filter is designed to tackle everything form smog and toxins to dust and dander, giving you healthier, purified indoor air quality.
Our editor Kate Kozuch tested this outdoor electric oven, and loved it for its versatility and ease of use (check out her Ninja Woodfire Outdoor Oven review). Not only can it make great pizzas, but its internal size and temperature controls also make the Ninja Woodfire Outdoor Oven ideal for smoking wings and many things in between.
This robot vacuum is pricy, but seriously effective. In our Dyson 360 Vis Nav review, we found that it was easy to control and delivered incredible suction power. It cleaned away cereal, dog hair and kitty litter with ease on both hardwood floors and carpets. It lacks self-emptying or mopping features, but if you don't mind that, get this deal while you can.
Black Friday gaming deals
Sea of Stars is a charming throwback to classic RPGs boasting engaging turn-bases combat and stunning pixel art graphics. In the vein of legendary role-playing experiences, you set off on a perilous quest epic, assembling a crew of loyal followers, and if you get bored of battling monsters, you can always go fishing to pass the time instead.
The Razer Basilisk V3 is a gamer's dream — it's feels great in your hand and moves smoothly across your mousepad. You can now get this fantastic wired gaming mouse for under $50, with 11 programmable buttons and multiple RGB lighting zones.
The latest spidey adventure on PS5 sees Peter Parker and Miles Morales web-swinging into action for another stellar superhero romp that plays across Marvel's New York. Swap between the Spider-Men and deploy their new powers as you take on new villains from Spidey's rogues' gallery in this excellent action game that looks truly stunning on PS5.
Upgrade your gaming setup with this official Xbox Wireless Controller. This controller is also compatible with PC and mobile if you prefer to game on multiple platforms.
Or the “LS24DG302ENXZA”, to its friends. Head-spinning model numbers aside, this 24-inch Samsung monitor packs in a lot of gamer-friendly features. AMD FreeSync support, 180Hz refresh rate, a response time of only 1ms and a “Virtual Aim Point” all make this extremely affordable monitor an enticing prospect for first-person shooter fans.
Black Friday smart home deals
Named one of our best smart plugs, this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant or buttons on the device itself. Plus you can monitor energy usage.
The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but for this price it's not too bad.
Black Friday 2025 — what you need to know
When is Black Friday 2025?
The actual Black Friday date changes every year, but this year's Black Friday is November 28, 2025. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 29 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Dec. 1).
When to start looking for Black Friday deals?
Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.
Sometimes Apple devices, OLED TVs, gaming laptops and more are cheaper in the runup to Black Friday than they are on the day itself, so don’t assume that waiting is always the best strategy. If you see a deal you like, grab it now or you may regret it.
It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.
How to find the best Black Friday deals?
The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2025. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.
Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."
It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.
Who will offer the best Black Friday deals in 2025?
Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.
For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.
What is Black Friday?
Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.
How long does Black Friday last?
Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.
What is the difference between Black Friday and Cyber Monday?
In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.
Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.
Black Friday deals and games consoles
Buying consoles should be easy enough this year. Gone are the days of hunting for restock of the Xbox Series X, PS5 and Nintendo Switch 2.
On a few occasions, I've seen a couple of noteworthy PS5 deals and Xbox Series X deals. Discounts on accessories are easy to score. However, I've also seen some discounts and bundles on Sony and Microsoft's consoles over the years, so if we're lucky we could see them with about $50 off or so for Black Friday.
The Nintendo Switch 2 launched earlier this year, so I don't expect to see it discounted this Black Friday. We might see deals on the Nintendo Switch 2 in the form of bundles, like with the Nintendo Switch 2 Mario Kart World bundle that takes about $30 off compared to buying the items seperately.
Why is it called Black Friday?
The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.
These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.
Does Apple do Black Friday?
Retailers like Amazon, Best Buy, and Walmart offer epic discounts on Apple products on Black Friday. In the lead up to the event, I've seen Walmart sell MacBooks as low as $699 and iPads as low as $299 at Amazon. Prices could drop even further closer to Black Friday itself. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.
However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. In the past, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.
- Alienware: gaming rigs from $799, monitors from $79
- Anker: power banks from $17
- Amazon: save on Blink cams, Fire TV Sticks, more [Alexa sale!]
- Best Buy: Laptops from $249, smart TVs from $69
- Dell: laptops from $259, desktops from $449
- DreamCloud: up to 50% off mattresses
- GameStop: up to 50% off video games
- GlassesUSA.com: 30% off select glasses/sunglasses
- Home Depot: up to 45% off tools, appliances, more
- HP: up to 69% off laptops, headsets, and monitors
- iGourmet: gifts and food baskets from $18
- iRobot: up to $645 off select robot vacs
- Lenovo: tablets, ThinkPads, desktops from $279
- Lowes: up to $800 off major kitchen appliances
- Microsoft: up to $600 off Surface, Xbox bundles, more
- Nectar: Editor's Choice mattress from $349
- Samsung: up to $700 off Galaxy phones, TVs and more
- Shark: up to $300 off eligible purchases
- Target: up to $100 off laptops, up to 50% off speakers
- Walmart: cordless and robot vacs from $49
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Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.
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