It’s no secret that Netflix prefers it when you binge watch its shows, though not everyone does. Now it sounds like Netflix has a plan to reward people who do watch multiple episodes in a single sitting. But only if you’re subscribed to Netflix with ads.
Netflix is offering a kind of “four for the price of three deal” from sometime in Q1 2024. Simply put, every time someone watches three consecutive episodes, the fourth will be delivered without any ads.
It’s just one of many changes Netflix has implemented in its ad-supported tier over the past 12 months, no doubt in response to the increasing number of ad-filled streaming subscriptions on the market. This includes upping the basic resolution to 1080p, offering two concurrent streams and offline downloads — apparently available by the end of this week.
According to Netflix all Netflix with ads subscribers will be able to download shows and movies from the library — something the competition doesn’t allow. You can probably expect that to change in the coming months.
Netflix will be expanding the kinds of commercials you see going forward, though, so bear that in mind. That includes sponsorship deals on certain shows, as seen with the latest season of Love is Blind. Subscribers will also be able to incorporate QR codes into their ads in the US from the start of next year.
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