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Best Prime Day TV deals LIVE — my favorite QLED, OLED and Mini-LED TV sales now

Don't wait, the best Prime Day TV deals are available right now

An OLED TV for Prime Day
(Image: © Tom's Guide)

Amazon Prime Day 2025 is here, as are some of the best TV deals we're going to see until Black Friday hits in November.

Right now, two of the best TV deals of the day are OLEDs. The brand-new, 65-inch LG C5 OLED is just $1,805 (regularly $2,696), while the 48-inch LG B4 OLED is just $599 today (regularly $699). The B4 is one of my favorite TVs of the last year, as it delivers phenomenal OLED-driven performance for a price that most folks can afford.

If you need a bigger TV screen, check out the 75" TCL QM6K 4K Mini-LED TV that's just $798 at Amazon (regularly $999). It's an entry-level Mini-LED TV, but one that delivers decent brightness and good contrast. At this price and screen size, it can't be beat.

Why trust us? Tom's Guide reviews TVs all year long. Our staff spends hundreds of hours in the labs comparing different models and we pride ourselves on finding the best TVs at the lowest prices.

We’ll be updating this page all day for the next four days, making sure to highlight the best TV deals that come across our desk.

Amazon TV deals from $69

Not to be outdone by Amazon, retailers like Walmart and Best Buy have competing deal days with exceptional offers of their own. Best Buy in particular has a great selection of TV deals during its Black Friday in July sales event.

To that end, while I recommend comparing deals from the various retailers before you buy, you can also just keep scrolling to see the top deals we've found at each shop.

Best Prime Day TV Deals

OLED Prime Day Deals

LG 65" C4 OLED TV
LG 65" C4 OLED TV: was $1,699 now $1,199 at Best Buy

All aboard! The LG C4 train is leaving the station. As we enter the back half of 2025, this mid-range marvel will go out of stock before you know it. At just $1,199 for a 65-inch version, you'll be hard pressed to find a better sale price for the remainder of the year. I absolutely love this OLED TV, as it offers class-leading gaming features and superb HDR highlight brightness for a friendlier price than higher-end OLEDs. Get it while you can.

LG 65" C5 4K OLED TV
LG 65" C5 4K OLED TV: was $2,696 now $1,805 at Amazon

The LG C5 OLED is the TV I'd buy this week. It's the 2025 model, so it's brand-new, and delivers an incredible performance for the price. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.

LG 48" B4 4K OLED TV
LG 48" B4 4K OLED TV: was $699 now $599 at Best Buy

The B4 is LG's entry-level OLED TV from 2024 and the 48-inch version is a Best Buy-exclusive model. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster, and Game Optimizer Mode. In our LG B4 OLED review, we called the Editor's Choice TV for the value OLED TV of the year.

Samsung 55" S85D 4K OLED TV
New price low!
Samsung 55" S85D 4K OLED TV: was $1,699 now $1,097 at Amazon

You couldn't ask for a better discount on an OLED TV. For $900, you're getting an OLED TV with a 120Hz refresh rate, an ATSC 3.0 tuner for NextGenTV and 4K broadcasts, plus Tizen OS that's also home to a slew of game streaming apps. And if its onboard access to content isn't enough, a total of four HDMI 2.1 ports is also ideal for your range of connected devices.
Price check: sold out @ Best Buy

Panasonic 65" Z85A 4K OLED TV
Panasonic 65" Z85A 4K OLED TV: was $1,799 now $997 at Amazon

If you need a 65-inch OLED, check out this model from Panasonic. Built around Panasonic's HCX Pro AI Processor MKII, its new OLED TV offers support for HDR10/HDR10+/Dolby Vision/HLG and Dolby Atmos audio. On the gaming front, you get a 120Hz panel with VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It comes in 55- and 65-inch size options, but the $800 of savings on the 65-inch model are too good to pass up.

Samsung 55" S90D 4K OLED TV
Samsung 55" S90D 4K OLED TV: was $1,799 now $997 at Amazon

The S90D is one of Samsung's 2024 OLED TVs. The OLED TV features Samsung's new NQ4 AI Gen2 processor, HDR10+/HLG support, 120Hz refresh rate, four HDMI 2.1 ports, and built-in Alexa. It also offers 4K AI Upscaling to ensure all programs are crisp and sharp. On the audio front, you get Dolby Atmos and Object Tracking Sound Lite for 3D surround sound.
Price check: $1,099 @ Best Buy

LG 55" G4 4K OLED TV
LG 55" G4 4K OLED TV: was $2,599 now $1,796 at Amazon

The LG G4 is a stunning TV. In our LG G4 OLED review, we said it delivers a superb picture and smart interface along with a handy four HDMI 2.1 ports. Gamers will enjoy class-leading gaming features, including four HDMI 2.1 inputs that support 4K gaming at 120Hz or 144Hz, VRR, FreeSync, G-Sync compatibility, and LG's Game Optimizer mode.
Price check: $1,899 @ Best Buy

Samsung 55-inch S90F 4K OLED TV
Only 13 left!
Samsung 55-inch S90F 4K OLED TV: was $1,997 now $1,497 at Amazon

The Samsung S90F OLED TV is an enticing new entry, offering 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
42" for $1,097
48" for $1,297
77" for $2,997

Panasonic 65" Z95A 4K OLED TV
Panasonic 65" Z95A 4K OLED TV: was $3,199 now $1,997 at Amazon

The Z95A is Panasonic's premium OLED TV. In our Panasonic Z95 OLED TV review, we called the Editor's Choice TV an utter beast with some of the most advanced features of any TV available right now. It's built on LG Display's second-gen MLA panel, which ensures it vast and vibrant brightness potential. It also comes equipped with a 144Hz refresh rate and a slew of gaming features such as HDMI 2.1, VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It also supports all HDR formats and comes with hands-free Alexa compatibility.

60-85 inch TV deals

Roku 75” Pro Series QLED TV
Roku 75” Pro Series QLED TV: was $1,699 now $799 at Best Buy

Looking for something bigger than 65 inches? The 75-inch Roku Pro Series QLED is on sale for a mind-bogglingly low price. It's one of the best deals I've seen this week on a 75-inch TV. Like the Roku Plus Series, the Pro model comes with Roku baked right in. Being a "Pro" model, this TV arrives with a bright, colorful picture and impressive out-of-the-box accuracy. If you're looking to combine Mini-LED backlighting with easy-to-use features, consider this set.

TCL 65" QM6K QD-Mini LED 4K TV
TCL 65" QM6K QD-Mini LED 4K TV: was $999 now $547 at Amazon

The QM6K is a quantum dot-enhanced Mini-LED TV that has a lot going for it. Its picture quality is impressive and it gets even better when you turn on picture settings like Filmmaker mode or Dolby Vision IQ HDR. In our TCL QM6K Mini-LED TV review we said its feature set, picture quality, and price point are the perfect combination for anyone looking for an affordable TV.

Roku TV 75" Plus Series 4K QLED TV
Roku TV 75" Plus Series 4K QLED TV: was $899 now $648 at Amazon

The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. This 75-inch model is the biggest TV in Roku's new lineup. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support.

Hisense  75" U7 Mini-LED 4K QLED TV
Hisense 75" U7 Mini-LED 4K QLED TV: was $998 now $749 at Amazon

Sporting Mini-LED with full array local dimming, the Hisense U7 promises incredible picture quality and brightness. Dolby Vision, Dolby Atmos, HDR10, HDR10 Plus, and HLG support are included. For gamers, this TV also has 144Hz Game Mode Pro and HDMI 2.1 support.

Amazon 65" Omni Mini-LED 4K QLED Fire TV
Amazon 65" Omni Mini-LED 4K QLED Fire TV: was $1,089 now $899 at Amazon

Announced in November 2024, this is Amazon's first Mini-LED TV. It features a 144Hz refresh rate in tandem with AMD FreeSync Premium Pro support to give gamers ample juice for fast-paced games. The TV also has an Ambient Experience feature, so when it's powered off it displays dynamic artwork. This is also the first Amazon Fire TV to support Dolby Atmos audio.

50-59 inch TV deals

Insignia 55" F50 4K Fire TV
Insignia 55" F50 4K Fire TV: was $349 now $189 at Best Buy

This 55-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

Pioneer  55" 4K TV
Pioneer 55" 4K TV: was $299 now $219 at Best Buy

Pioneer's budget TV offers a stunning picture for an amazing price. It comes with Dolby Vision/HDR 10/HLG support, a 60Hz refresh rate, three HDMI inputs, and Xumo TV OS. The 55-inch 4K display offers superior brightness and high color contrast that make this a perfect living room TV.

Roku TV 55" Plus Series 4K QLED TV
Editor's Choice!
Roku TV 55" Plus Series 4K QLED TV: was $499 now $298 at Amazon

The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support.

Sony 55" Bravia 3 4K TV
Sony 55" Bravia 3 4K TV: was $699 now $598 at Best Buy

The Bravia 3 sits at the tail end of Sony's 2024 TV lineup, sporting a much more budget price point. It uses a 60Hz refresh rate on Sony's 4K HDR X1 processor, but gamers will enjoy the ALLM support and several PS5-specific features, like Auto HDR Tone Mapping and Auto Game Picture Mode. You also get HDR10/HLG/Dolby Vision support and Google TV.

Hisense 55" U7QG Mini-LED TV
Limited time deal!
Hisense 55" U7QG Mini-LED TV: was $899 now $597 at Amazon

This Mini-LED TV launched this year, bringing with it several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

Hisense 55" U8 4K Mini-LED TV
Hisense 55" U8 4K Mini-LED TV: was $1,499 now $878 at Amazon

It's not everyday you see a brand new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

Samsung 55” QN70F Neo QLED TV
Samsung 55” QN70F Neo QLED TV: was $899 now $699 at Best Buy

Full disclosure: I've not yet tested the QN70F, one of Samsung's mid-range TVs for 2025. That said, I've seen it up close and personal, and for this price, it's well worth considering. Like the rest of the brand's Neo QLED lineup, the QN70F blends quantum dots and Mini-LED backlighting for a punchy presentation. The QN70F is also packed with gaming features, like four HDMI 2.1-compatible inputs and support for 4K gaming at 120Hz. That's fantastic for the price point.

32-49 inch TV deals

Amazon 40" 2-Series Fire TV
Amazon 40" 2-Series Fire TV: was $249 now $169 at Amazon

If you don't need 4K resolution, this 2-Series is a budget smart TV with 1080p resolution and support for HDR 10, HLG, and Dolby Digital Audio. The included Fire TV Alexa Voice Remote lets you find your favorite content, get sports scores, control smart home devices, and more with the sound of your voice.

Amazon  4-Series 43" Fire 4K TV (2024)
Amazon 4-Series 43" Fire 4K TV (2024): was $329 now $219 at Amazon

The popular Amazon Fire TV 4-Series just got even better. A new ultra-slim bezel puts your entertainment front and center, while support for vivid 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus bring scenes to life. Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.

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Amazon 4-Series Fire TV deal

(Image credit: Amazon)

I don't love the 4-Series, but its price makes it too hard to pass up. For $250 you're getting a solid 55-inch TV that delivers 4K HDR performance.

Why don't I love it? Well, it's missing support for the highest-end audiovisual formats (there's no Dolby Atmos or Dolby Vision support) and I was a little underwhelmed by its performance.

Still, it's extremely affordable and worth checking out during Prime Day.

Amazon  4-Series 55" Fire 4K TV (2024)
Amazon 4-Series 55" Fire 4K TV (2024): was $459 now $359 at Amazon

The popular Amazon Fire TV 4-Series just got even better. A new ultra-slim bezel puts your entertainment front and center, while support for vivid 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus bring scenes to life. Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.

Sony A95K QD-OLED TV in front of windows in a living room

(Image credit: Sony)

LIGHTNING DEAL

You'll have to act fast on this one, but right now Amazon has the 2024 flagship A95K OLED for 57% off its regular price ($1,498 instead of $3,499).

This is a heck of a deal on one of the best TVs from the last few years.

Sony 65" Bravia XR A95K OLED: was $3,499 now $1,498 @ Amazon

Sony 65" Bravia XR A95K OLED: was $3,499 now $1,498 @ Amazon
Providing incredible visuals, sound, and 4K upscaling, the Sony Bravia XR A95K OLED is a truly impressive TV. There's support for HDR10, HLG, Dolby Vision, a 120Hz refresh rate and 2 HDMI 2.1 ports. The included Bravia Cam also opens up a variety of useful smart features.

A wall-mounted Roku Pro Series TV displaying the Roku OS home screen. On the right-hand side of the image is a blue-colored badge that reads: Tom's Guide - Price Drop

(Image credit: Roku)

Here's a deal for folks who don't want to deal with overly complicated smart TV platforms. Today, you can find the 75" version of the Roku Pro Series TV for half-off at Best Buy.

As its name suggests, the Pro Series uses Roku's TV interface. It's nearly identical to the one you'll find on Roku players, so it's really easy to use.

What makes it a 'Pro' model? Well, this TV has a Mini-LED backlight for better contrast and higher overall brightness. It's not going to take on an OLED, but good luck finding a 70-plus-inch OLED TV at this price.

Roku 75” Pro Series QLED TV
Roku 75” Pro Series QLED TV: was $1,699 now $799 at Best Buy

Looking for something bigger than 65 inches? The 75-inch Roku Pro Series QLED is on sale for a mind-bogglingly low price. It's one of the best deals I've seen this week on a 75-inch TV. Like the Roku Plus Series, the Pro model comes with Roku baked right in. Being a "Pro" model, this TV arrives with a bright, colorful picture and impressive out-of-the-box accuracy. If you're looking to combine Mini-LED backlighting with easy-to-use features, consider this set.

The Hisense Canvas TV displaying artwork on a wall alongside several framed pieces of art

(Image credit: Hisense)

Samsung The Frame really paved the way for other lifestyle-centric TVs to follow. The only problem is that, honestly, I think they're a bit too pricey for what they offer.

If you want a TV that's just as classy looking but at a more reasonable price, check out Hisense's CanvasTV that's on sale over at Best Buy for $696.

Hisense 55” Canvas TV
Hisense 55” Canvas TV: was $999 now $696 at Best Buy

The Hisense Canvas TV is designed to blend into a room in the same way a portrait would. To that end, it features a posh matte finish that gives the picture a softer presentation, as well as an elegant frame. If you want to prioritize picture quality above all else, I don't think I'd buy the Canvas TV. However, if your living space cries out for a different sort of TV vibe, the Canvas TV is a great candidate.

Samsung S95D with deals tag

(Image credit: Samsung)

There’s never been a better time to splash out on Samsung’s top-shelf OLED TV from 2024. Right now, the 77-inch version of this award-winning TV is a whopping $1,900 off.

Two things separate this top-shelf TV from most of its OLED competitors: its overall brightness and eye-popping color volume. Bolstered by quantum dots, the S95D taps a souped-up version of a typical OLED display.

The 55-inch Samsung S95D QD-OLED TV is on sale for $1,497 at Amazon, too — it’s not as substantial a discount as the 77-inch version, but it’s absolutely worth looking into if you’re in the market for a 55-inch OLED TV.

The Hisense U8QG in a living room setting

(Image credit: Hisense)

As we head into the first official day of the sales event, the brand-new Hisense U8QG has seen its price slashed a whopping 55%. That's over $1,200 off its usual price.

The U8QG isn't just one of my favorite Mini-LED TVs of the year, it's one of the brightest TVs we've ever tested. Essentially, it's a high-performing TV with a lower price tag than most of the competitive models in its class.

The U8QG also arrives with suite of useful gaming features for both casual and dedicated gamers.

If this year's Prime Day sales event is anything like the last, I don't expect a high-profile TV like this to stay in stock for very long.

LG C5 OLED deal

(Image credit: LG)

The top deal you can buy ahead of Prime Day's official start time is the LG C5 OLED. It's currently Tom's Guide's TV of the Year 2025, and is unlikely to be dethroned.

What I like most about it is that it has the best upscaling of any LG OLED we've seen so far, which means older movies and shows look just as good as newer ones shot in 4K HDR. Of course, if you plan on watching 4K shows and movies (or even playing 4K games), you can expect the C5 to deliver world-class picture performance.

For almost $1,000 off its launch price, this is the deal of the day.