Last few hours! I'm tracking the best Prime Day deals live — don't miss out

The Sony WH-1000XM4 are, in my eyes (or ears) at least, some of the best headphones you can buy today. For a whole lot less than their newer, flagship cousins, you get similar performance for a whole lot less money. Great sound, solid fit, and top-notch ANC? Sign me up — and this price makes them a whole lot more tempting.

Adidas sale: deals from £10 @ Amazon
From trainers to hoodies and everything inbetween, you'll find some epic savings on Adidas apparel at Amazon. There are plenty of sizes from kids to adults. We go as low as £10 — one of the best sales we've seen all year.

Sony's previous flagship headphones have just hit their lowest price ever this Prime Day. For the price you get a pair of excellent headphones for a mind-blowing price. That's some of the best ANC around, solid sound, and great comfort. We've never seen them this cheap before, so don't delay!

Lego sale: deals from £12 @ Amazon
A no brainer — like lego? You can save massive amounts on your most wanted sets with prices starting at £12. My wallet is certainly at risk with this one.

Ever mislaid your wallet and been late after searching for hours and hours? Never again thanks to the Airtag — and this deal makes getting hold of one cheaper.

Perfect for the festival season, this massive portable powerbank will power more than just you and your mates phones. That's an enourmous 1070Wh battery, plenty to last you a few days. This deal is the cheapest we've ever seen this battery pack, which is always a big bonus.

TV sale: deals from £99 @ Amazon
Old TV looking a little long in the tooth? University Challenge not quite hitting right anymore? Make sure you check out some of these epic TV deals at Amazon. Keep in mind that the really cheap ones tend to be smaller and 1080p, but there are also some massive savings on some more desirable models. Want to go even cheaper? Argos and Currys have similar sales on right now.
Price check: from £89 @ Currys | from £99 @ Argos

Need a new phone? Don't miss this $100 discount on one of our favorite devices here at Tom's Guide. There's a massive Dynamic AMOLED display w/ 120Hz refresh on the front, all powered by a Snapdragon 8 Elite CPU for smooth operation. 12GB of RAM and 128GB of storage make sure you'll want to keep it in your pocket for long time. Camera? 50MP, with a 12MP Ultrawide and a 10MP telephoto lens.

The latest MacBook Air models are some of the best that you'll find, and the M4 model packs in some seriously impressive specs. There's 16GB of RAM and 256GB of storage, along with that lovely 13-inch screen to make use a joy. We loved the laptop in our MacBook Air M4 review, thanks to the "performance, sharper camera, and lower starting price." A lower starting price that's now even lower thanks to this massive saving.

The Apple Watch Series 10 is the perfect fitness companion to your iPhone. It tracks all your exercise, and gives you helpful readouts around your health. It's also, you know, a watch. So it tells the time. This deal makes the watch the cheapest it's ever been in the UK.

TV sale: deals from £99 @ Amazon
You can save big on TVs if you head over to Amazon right now — although bear in mind that the really cheap ones tend to be small and 1080p. There are some solid savings on bigger and nicer sets however. Currys and Argos are also holding similar sales.
Price check: from £89 @ Currys | from £99 @ Argos

LG C4 4K OLED TV sale: deals from £849 @ Amazon
LG has only just replaced the C4 with a newer model, but it's still an excellent model to pick up. Powered by the A9 processor and featuring a 120Hz OLED panel, it packs in. Dolby Vision, HDR10/HLG support and built in Amazon Alexa. You won't worry for ports either — there are four HDMI 2.1 on the back for all your devices. Stream wirelessly with AirPlay 2. We loved it in the LG C4 OLED TV review, with attention paid for the epic color and dazzling brightness.

The Hisense 65" U8N Mini-LED 4K TV is easily one of the brightest TVs we've ever tested, and its easily one of the best. It hit a peak 3,469 nits when we tested it, and scored well for color accuracy and contrast. Two HDMI ports on the back support Dolby Vision Gaming for gamers too — it was our pick for the 2024 best TV last year.
Price check: £1,099 @ Currys

This monster of a Sony TV packs in some seriously impressive specs. Its 65-inch OLED panel supports a 120Hz refresh rate, and features Dolby Vision, HLG and HDR10 for HDR. There's a 50W 2.1 channel speaker system built in as well. We loved the TV in our Sony Bravia 8 OLED TV review, thanks to the perfect black levs and excellent viewing angles.

Need a new phone? Don't miss this $100 discount on one of our favorite devices here at Tom's Guide. There's a massive Dynamic AMOLED display w/ 120Hz refresh on the front, all powered by a Snapdragon 8 Elite CPU for smooth operation. 12GB of RAM and 128GB of storage make sure you'll want to keep it in your pocket for long time. Camera? 50MP, with a 12MP Ultrawide and a 10MP telephoto lens.

Google's latest flagship, in its more compact form, comes packed with a 6.3-inch Super Actua display, 16GB of RAM, a triple-lens camera array, some of the best battery life a Pixel phone has produced, and a hefty Prime Day discount.

Nothing has proven itself in the cheap phone market, and the Nothing Phone 3a is one of the best it's ever made. With a 6.77-inch display, a 32MP selfie camera, 50W fast charging, a triple-lens rear camera and strong battery life it's earned a place on our list of the best cheap phones for a reason.

The Google Pixel 9a may be cheaper, but it still has all the best things that make people keep buying Pixels every year. Powerful AI features, great cameras, a bright Actua display and a new design that reduces the camera bump down to almost nothing.

Adidas sale: deals from £10 @ Amazon
Looking for some new sports apparel? Don't miss some of these incredible Adidas deals on Amazon. There are plenty of sizes across the genders, as well as footwear and accessories.

Crocs sale: deals from £20 @ Amazon
My mum swears by her Crocs, and it's likely you've already got a pair. Well, now is the perfect time to stock up — we're seeing some incredible savings on the popular footwear at Amazon, with up to 50% off what I'm told are both stylish and comfortable designs.

Want a new laptop that's not going to break the bank, but will give you solid performance for the price? The IdeaPad 1 is just what you need. The Celeron Processor is plenty powerful for some spreadsheet work and typing in Google docs, and the 4GB is decent for some light multitasking. The 15-inch screen is pretty good for watching Squid Games on Netflix too.

Save up to 50% on Levi's Jeans
I've already spent loads of my money here — the Levi's end of season sale is still going with some epic deals on jeans, jackets, and more. Just don't get carried away, like me when it comes to new pairs of jeans.

The MacBook Air is one of our favorite laptops of all time here at Tom's Guide, thanks to its handsome chassis, impressive specs, and stunning screen. The M4 chipset inside is incredibly powerful, and supports dual external screens for extra workspace. The Liquid Retina display is truly something to behold, and the base 16GB of RAM is more than enough for day to day use. We loved the laptop in the MacBook Air M4 review, ranking it Editor's Choice.

This deal on the WH-1000XM5 is a solid one indeed, although bear in mind that this is the option that comes with a soft case. You get a pretty special pair of headphones for the price here, with excellent ANC, solid sound, and great comfort. If you want the hardcase you'll have to pay an extra £30, so it's worth the saving to forgo it in this case.

The mid-range Accentum are an excellent pair of headphones. They pack in some of the best sound for the price, while blocking out plenty of noise. It's the battery life that truly sets them apart, however, with 50 hours of battery on tap for some of the best staying power around. In our Sennheiser Accentum review we where extremely impressed with the whole package, including the comfort.

The incredibly cheap Soundcore P20i buds are a great way to get music on the go without spending much money at all. They sound great for the price, and they're positively tiny, making it super easy to slip them into a pocket.

When we first tested the Air Pro 4 from Earfun, we where immediately impressed with their sound and noise canceling. They don't cost much at all, but pack in some excellent features and very solid comfort. We gave them 4.5 stars in our review as a result — and this price just makes them even more tempting.

This cordless vacuum from Shark not only packs in a HEPA filter, but it's also 30% lighter than other models. We picked it for the best vacuum cleaner as a result, scoring highly for its powerful pickup, and the handy swivel to make it easier to get into tight spots. The brush even self cleans — what more could you want?

This coffee machine is one of the few 5/5s we've given here at Tom's Guide, earned thanks to it's impressive performance. In our Nespresso Vertuo Lattissima review we said "you'll struggle to do better." This massive discount only makes it all the sweeter.

This massive portable fan will give you fresh, cool air wherever you put it. The battery inside will last you up to 24 hours, and the cooling can be felt up to 20 meters away. There's loads of customizability too, and there's a remote in the box so that you can control it when you're sitting far away.