Dyson's quirky 'Supersonic r' hair dryer finally gets release date and price — what you need to know

(Image credit: Dyson)

Dyson has officially announced its Supersonic r hair dryer will be available to the general public starting April 2nd in the U.K., priced at £449.

This release comes over a year after the device was first introduced exclusively to professional hair stylists during AW24 Fashion Week in February 2024.

The revolutionary r-shape in action

Dyson describes the Supersonic r as 30% smaller, 20% lighter and more manoeuvrable than its predecessors, such as the original Supersonic and the Nural model.

The dryer features the brand's Hyperdymium motor and integrates sensors that detect which attachment is connected and adjust settings accordingly. Which delivers faster drying while leaving hair smoother, with less frizz and more shine.

And as an added plus, the hair dryer comes with various accessories like combs and diffusers — similar to those that come with the Airwrap— all available when the Supersonic r launches on April 2nd in the U.K.

Since its first styling tool debuted in 2016, Dyson has established itself as a leader in the hair care and styling market.

The release of the Supersonic r professional hair dryer marks yet another chapter in Dyson's journey from household appliances to hair care.

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Kaycee is Tom's Guide's How-To Editor, known for tutorials that get straight to what works. She writes across phones, homes, TVs and everything in between — because life doesn't stick to categories and neither should good advice. She's spent years in content creation doing one thing really well: making complicated things click. Kaycee is also an award-winning poet and co-editor at Fox and Star Books.

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The revolutionary r-shape in action

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