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Walmart may be developing a series of new Google TV-based devices, including a lookalike set top box and TVs powered by Google's streaming platform.
Prototype drawings were revealed by a semi-anonymous account on Reddit (spotted by 9to5Google). The device they showed appears to be a second-generation version of Walmart's Onn 4K Pro set top box, which looks a lot like the Google TV Streamer box.
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Google TVs
In a comment on the streaming box post, and in a separate post, they also claimed that Walmart's Onn brand will be getting several different Google TV sets based on Bluetooth qualification listings. Simply, these will be Onn-branded televisions that run the Google TV platform.
Based on the listings it appears there will be 55-, 65- and 75-inch versions. There are also two different sets of product codes suggesting a standard version and possibly a higher-end version.
The TVs will be made by a company called KTC which makes its own gaming monitors and acts as an ODM for brands, meaning it designs and builds devices that other companies can put their branding on. It's a surprise since Walmart acquired Vizio in 2024, which offers its own TVs and operating system.
As we reported in January, Onn and Vizio were responsible for 5% of global TV sales in 2025 with Counterpoint Research calling Walmart "Samsung's strongest competitor in North America.”
Mostly that's because Onn devices are marketed squarely at "impulse buyers" with low prices. It's largest 85-inch models sell for $600 compared to Samsung versions that are in the $1,000 and up range.
The rumored streaming box and new Google TVs are another play at affordable devices that should work just fine.
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