Fire TV Stick 4K Max crashes to $24 for Prime Day — lowest price ever

Amazon Fire TV Stick 4K Max with a Tom's Guide deal tag
(Image credit: Tom's Guide)

Prime Day is less than 24 hours away, but Amazon isn’t waiting any longer to start discounting its own products and devices. And the online retailer has now dropped our favorite Fire TV streaming device down to a new all-time low price. 

Right now, the Fire TV Stick 4K Max is on sale for $24 at Amazon. That’s a total saving of $30 and the lowest price we’ve ever spotted for this highly-rated streaming stick. Alternatively, the standard Fire TV Stick 4K is on sale for just $22 at Amazon, but considering the relatively small price difference, we’d advise springing for the Max model as it offers improved performance for an extra couple of bucks. 

Fire TV Stick 4K Max: was $54 now $24 @ AmazonEditor's Choice!

Fire TV Stick 4K Max: was $54 now $24 @ Amazon
Editor's Choice! The Fire TV Stick 4K Max is the best Fire TV device Amazon's ever made, thanks to performance gains and a slightly updated remote that helps cord-cutters jump to live TV. In our Amazon Fire TV Stick 4K Max review, we said the Editor's Choice streamer offers excellent 4K HDR quality, fast performance, and access to every app you could want. 

Fire TV Stick 4K: was $49 now $22 @ Amazon

Fire TV Stick 4K: was $49 now $22 @ Amazon
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa and play games for just $22. In our Amazon Fire TV Stick 4K review, we said it does great job balancing functionality, price, and performance.

The Fire TV Stick 4K Max is our favorite model in the Fire TV Stick range, and it's also one of the best streaming devices you can buy, full-stop. It offers high-quality 4K HDR streaming and easy access to all the best streaming services, all within a slim profile that can be easily hidden behind your television. 

In our Amazon Fire TV Stick 4K Max review, we praised the streaming device for its gorgeous 4K HDR content and impressively speedy performance. Even better, in addition to top-notch video quality, the Fire TV Stick 4K Max supports Dolby Vision, HDR and HDR10+. Dolby Atmos Audio provides immersive sound that isn't offered by many other streaming devices at this price point.

Don't forget about the Alexa Voice Remote either. During our testing, we found the voice-search functionality could be a little spotty, but being able to navigate streaming service menus with just your voice remains very convenient. Just be aware that on occasion you might need to bark your instructions into the remote in order for the Fire TV Stick 4K Max to register your request. 

Amazon is currently discounting loads of its own devices ahead of Prime Day, from 4K Fire TVs to Ring Indoor Cameras, a wide variety of tech is on sale. But this Fire TV Stick 4K Max deal is arguably the retailer's strongest discount so far, and it may not stick around too long so secure yours as soon as possible. 

Rory Mellon
Entertainment Editor (UK)

Rory is an Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team. 

  • Haggemano
    If they actually sold the one pictured with the article. I'd probably take them up on it. But with the "buttons may vary" model, which really means taking away two buttons and replacing them with ones I don't need, and they know quite well what they are so don't expect them to vary, I'm not interested. Let them make the buttons programmable or let users pick a configuration at purchase time.