Early Prime Day sale slashes prices of Fire TV, Ring and more — here’s the deals I’d buy and skip

Amazon Fire TV, Luna game controller, Fire HD 10 tablet, Ring doorbell camera and Echo Buds
(Image credit: Amazon)

In the lead up to Prime Day Deals, a huge range of Amazon's devices are being slashed in price. However, not all of them are hitting historic price lows — so if you can wait, it's best to avoid some deals for now and see if they receive deeper discounts on Prime Day itself.

I scour the web every day for the best deals on Amazon products, so I'll tell you which sales to shop now and which ones to skip. If you're looking for more ways to save at Amazon, check out our Amazon Promo Codes page.

Amazon device sale — top 5 deals now

Amazon device sale — shop or skip

Fire TVs

Amazon 43" Fire TV Omni: was $399 now $99 @ Amazon
Request invite!

Amazon 43" Fire TV Omni: was $399 now $99 @ Amazon
Request invite!
This is an awesome deal for a 43" 4K TV, but you have to request an invite to purchase it on Prime Day. This model offers a 4K resolution, HDR support and hands-free Alexa. For movie lovers, it's got Dolby Vision support and instant access to all the streaming services you could want via the slick Fire TV interface. It also offers deep Alexa integration and can be controlled with just your voice.  

Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ AmazonLowest price:

Amazon 4-Series 50" Fire 4K TV: was $449 now $289 @ Amazon
Lowest price: If you can't score an invitation to buy the $99 Fire TV Omni, this 4-Series TV is on sale for its lowest price ever right now. The Amazon Fire TV 4-Series are less expensive than the new Omni Series. However, they still offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control). 

Hisense 58” U6HF 4K TV: was $599 now $349 @ AmazonLowest price:

Hisense 58” U6HF 4K TV: was $599 now $349 @ Amazon
Lowest price: This deal is exclusively for Amazon Prime members. This affordable Hisense TV supports Dolby Vision HDR, HDR 10 and HDR10+ as well as Alexa voice controls. It’s also a good budget set for gamers thanks to its HDMI 2.1 support, although it only runs at 60Hz.

Amazon 65" Omni 4K QLED TV: was $799 now $599 @ AmazonLowest price:

Amazon 65" Omni 4K QLED TV: was $799 now $599 @ Amazon
Lowest price: Prime members can score Amazon's new Omni 4K QLED Fire TV for $599 right now, its lowest price ever. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which should give it a wider color gamut and uptick in brightness/contrast. It features HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in. 

Audio

Echo Buds (2023): was $49 now $34 @ Amazon
Lowest price:

Echo Buds (2023): was $49 now $34 @ Amazon
Lowest price:
Amazon's latest Echo Buds have dropped to a new lowest price ever. These true wireless earbuds offer crisp audio, dual microphones, and a semi-in-design that helps reduce outside noise. These buds are rated for up to five hours battery, which can be boosted to 20 hours via the included charging case. They are also Alexa-compatible and sport customizable tap controls for quickly changing tracks or adjusting phone calls. 

Amazon Echo Buds (2nd Gen): was $119 now $64 @ Amazon
Skip for now:

Amazon Echo Buds (2nd Gen): was $119 now $64 @ Amazon
Skip for now: The Echo Buds offer good sound quality, solid noise cancellation, and great integration with Alexa. In our review, we found the new buds are smaller and offer better noise cancellation than their predecessors. The Amazon Echo Buds 2 offer good value for money at $64 for Prime members, but their lowest price ever is $49.

Smart speakers

Echo Pop: was $39 now $17 @ AmazonLowest price:

Echo Pop: was $39 now $17 @ Amazon
Lowest price: This is the cheapest Alexa speaker offered by Amazon, and it’s now been slashed to its lowest price ever. In our review, we said the Echo Pop sounds great for a speaker of its size. It lacks the temperature and motion sensors of the Echo Dot, but the Echo Pop still allows you to set timers, control your other smart home devices and more. Plus, the Echo Pop comes in a range of cool colors. 

Echo Dot with Clock: was $59 now $29 @ AmazonLowest price:

Echo Dot with Clock: was $59 now $29 @ Amazon
Lowest price: The Echo Dot with Clock (5th Gen) packs Alexa functionality and a great speaker into a compact shell. The addition of the LED clock display makes it our favorite Alexa speaker. We also love the built-in Eero WiFi extender and the room temperature sensor.

Echo Dot (5th Gen): was $49 now $22 @ Amazon
Skip:

Echo Dot (5th Gen): was $49 now $22 @ Amazon
Skip:
The 5th-Gen Echo Dot offers use of all the best Alexa skills, plus a room temperature sensor and built-in Eero for better Wi-Fi coverage. This Echo Dot is at its lowest price ever. However, I recommend getting the Echo Dot with Clock (5th Gen) instead — it can display the time, weather, song titles and more on its LED display.

Echo (4th Gen): was $99 now $54 @ Amazon
Skip:

Echo (4th Gen): was $99 now $54 @ Amazon
Skip:
The Amazon Echo (4th Gen) smart speaker has crashed to $54. This device packs strong audio and deep Alexa integration and is ideally suited to be the core of your smart home. The lowest price ever for this device is $49, so I'd wait to see if it gets cheaper on Prime Day itself.

Echo Studio: was $199 now $154 @ Amazon
Lowest price:

Echo Studio: was $199 now $154 @ Amazon
Lowest price:
The Amazon Echo Studio offers the best sound out of any Amazon speaker. You can pair it with other Alexa speakers for surround sound or even connect it to a turntable thanks to its 3.5mm audio-in port. It's now at its lowest price ever for Prime members.

Smart home

Blink Outdoor: was $99 now $49 @ Amazon
Lowest price ever:

Blink Outdoor: was $99 now $49 @ Amazon
Lowest price ever:
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. It's the best outdoor security camera for those on a budget. Prime members can get it for just $49 ($50 off). 

Ring Floodlight Cam Wired Plus: was $199 now $119 @ AmazonLowest price ever:

Ring Floodlight Cam Wired Plus: was $199 now $119 @ Amazon
Lowest price ever: Ring's updated floodlight cam has a 1080p camera, 105dB siren, two 2000 Lumen floodlights, and color night vision. It's a good way to not only keep an eye on the outside of your house, but add some lighting, too. 

Ring Indoor Cam: was $59 now $49 @ AmazonSkip:

Ring Indoor Cam: was $59 now $49 @ Amazon
Skip: The Ring Indoor Cam is a compact, plug-in indoor camera that lets you see, hear, and speak to people and pets from your phone, tablet or Echo device. It's on sale for $49 right now, but its lowest price ever is $39.

Echo Auto (2nd Gen): was $54 now $34 @ Amazon
Lowest price:

Echo Auto (2nd Gen): was $54 now $34 @ Amazon
Lowest price:
The Echo Auto (2nd Gen) adds Alexa to your car, getting you access to hands-free calls, messages, navigation and more. The 2nd Gen version has a new sleeker design and improved microphones. You can also get the Echo Auto (2nd Gen) bundled with a vent mount for $42.

Echo Frames (2nd Gen): was $269 now $169 @ Amazon
Skip:

Echo Frames (2nd Gen): was $269 now $169 @ Amazon
Skip:
Want Alexa in your glasses? The Echo Frames let you make calls, listen to music and use Alexa skills hands-free. They're tempting at $100 off, but the lowest price ever for the Echo Frames (2nd Gen) is $129.

Entertainment

Fire TV Stick 4K Max: was $54 now $24 @ AmazonLowest price:

Fire TV Stick 4K Max: was $54 now $24 @ Amazon
Lowest price: The Fire TV Stick 4K Max is the best Fire TV device Amazon's ever made, thanks to performance gains and a slightly updated remote that helps cord-cutters jump to live TV. In our Amazon Fire TV Stick 4K Max review, we said the Editor's Choice streamer offers excellent 4K HDR quality, fast performance, and access to every app you could want. This is a new all-time price low for the Fire TV Stick 4K Max for Prime members.

Fire TV Stick 4K: was $49 now $22 @ Amazon
Skip:

Fire TV Stick 4K: was $49 now $22 @ Amazon
Skip:
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa and play games for just $22. In our Amazon Fire TV Stick 4K review, we said it does great job balancing functionality, price, and performance. This is the lowest price ever for the Fire TV Stick 4K, but I recommend getting the Fire TV Stick 4K Max instead — it offers faster performance for just $2 extra.

Amazon Fire TV Cube (2022): was $139 now $109 @ Amazon
Lowest price:

Amazon Fire TV Cube (2022): was $139 now $109 @ Amazon
Lowest price:
The Amazon Fire TV Cube (2022) offers speedy performance and an easy-to-use interface. It also comes with an Ethernet port, USB-A, and HDMI-in. In our Amazon Fire TV Cube 2022 review, we said the 3rd Generation Fire TV Cube is the best Fire TV yet, combining best-in-class speed with a new remote and an extra HDMI port for all of us device-jugglers. Plus, it offers full Alexa integration, so it's like having a Fire TV Stick and an Alexa speaker in one device.

Luna Controller: was $69 now $39 @ Amazon
Lowest price:

Luna Controller: was $69 now $39 @ Amazon
Lowest price:
If you want to get into Luna cloud gaming, the Luna Controller is at its lowest price ever right now. You also get 1 month of Amazon Luna+ free (usually $7/month) that gets you access to a library of cloud games, including Bloodstained: Ritual of the Night, Control, Indivisible, and Metro Exodus.

Millie Davis-Williams

Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.