Black Friday sales 2023 in Australia — best deals still available

Black Friday sales: jump menu

Black Friday sales have come and gone, but now we're onto Cyber Monday. While it's an extension of the same sales event, there's a bit more of a focus on tech deals, with mostly online retailers taking part. As always, we're seeing some fantastic bargains on a wide variety of in-demand items!

This year, Australia's Black Friday sales event officially kicked off at the stroke of midnight (AEDT) on November 24, with deals set to continue until the end of Cyber Monday at 11:59pm (AEDT) on November 27.

Savings can be found on big-ticket items, including TVs, laptops and phones, along with a great selection of products that land squarely in impulse purchase territory, such as headphones, fitness trackers, small appliances and PC peripherals, to name just a few.

As for which retailers are getting in on the sales madness, Amazon, The Good Guys, JB Hi-Fi, Dell, Bing Lee, Google and more are now slashing prices on their most sought after products, along with a host of other, more specialised retailers such as Nespresso, Rebel Sport, Razer and so on. You can check out the ten best Black Friday sales and deals which are still active below.

Black Friday sales 2023 — 10 best deals still available

Samsung Galaxy Z Flip 5 (256GB) | AU$1,649AU$1,347

Samsung Galaxy Z Flip 5 (256GB) | AU$1,649 AU$1,347 (save up to AU$302)

Arguably the top flip phone on the market right now, Samsung's Galaxy Z Flip 5 is a terrific refinement on what's come before, with a zero-gap hinge and a larger outer display. Right now, both the 256GB and 512GB models are discounted by up to AU$302, depending on the specific capacity and colour. At 256GB, the Cream colourway is the only one that gets that full discount, while all four colours in 512GB are down to AU$1,547 (originally AU$1,849).

Google Pixel 8 Pro 5G (256GB) AU$1,799AU$1,377 at JB Hi-Fi

Google Pixel 8 Pro 5G (256GB) | AU$1,799 AU$1,377 at JB Hi-Fi (save AU$422)

JB Hi-Fi has a pretty low ticket price on the 256GB version of the Pixel Pro 8, which released only recently, so the discount shown on the product page is seemingly miniscule. However, note that the actual RRP of the 256GB Pixel Pro 8 is AU$1,799, meaning this is a very decent AU$422 discount on a beautiful handset that boasts improved camera and AI-powered features. There's also a 7-year commitment from Google for ongoing updates, and a bonus AU$100 JB Hi-Fi gift card in this offer.

Samsung Galaxy Buds 2 Pro |AU$349AU$213

Samsung Galaxy Buds 2 Pro | AU$349 AU$213 (save AU$136)

A fantastic set of earbuds which are used frequently by this particular writer, Samsung's Galaxy Buds 2 Pro delivers hi-res 24-bit end-to-end audio support as well as Dolby Atmos, great noise cancellation and IPX7 waterproofing. You'll get around five hours of battery life from the buds alone, though you'll get an additional 18 hours from the provided charging case. Now only AU$213.

Sony HTX8500 soundbar |AU$749AU$399 at Amazon

Sony HTX8500 soundbar | AU$749 AU$399 at Amazon (save AU$350)

Our mates over at TechRadar gave Sony's HTX8500 a glowing 5 star review, so you know this soundbar means business. It may not have upfiring speakers, but the audio performance that comes out of this slimline soundbar is truly great. Now discounted by a massive AU$350.

LG C3 55-inch OLED evo TV | AU$3,295AU$2,030 at Appliance Central

LG C3 55-inch OLED evo TV | AU$3,295 AU$2,030 at Appliance Central (save AU$1,265)

This amazing 55-inch OLED is still incredibly cheap on Cyber Monday. Save AU$1,265 off the RRP over at Appliance Central.

Appliance Central also has some big discounts on other sizes too: 42-inch: AU$2599 AU$1,288 | 77-inch: AU$6,799 AU$4,395 | 83-inch: AU$8,999 AU$6,250 

LG G3 65-inch OLED evo TV | AU$5,299 AU$3,445 at Appliance Central

LG G3 65-inch OLED evo TV | AU$5,299 AU$3,445 at Appliance Central (save AU$1,854)

The best TV in LG's 2023 OLED lineup, the G3 OLED evo is an absolute stunner. What makes it better than its siblings? In one word: brightness. Yes, the G3 OLED evo is significantly brighter than LG's other OLEDs thanks to Micro Lens Array (MLA) technology which distributes light in an improved manner. 

The best discounts on other sizes are at Appliance Central: 77-inch: AU$8,399 AU$5,730 | 83-inch: AU$10,999 AU$7,635

Xbox Series X (1TB) console AU$799AU$644 at Amazon

Xbox Series X (1TB) console | AU$799 AU$644 at Amazon (save AU$155)

Microsoft's Xbox Series X has hit its lowest ever price on Amazon ahead of Black Friday, with the powerhouse gaming console reduced to just AU$644, which is a huge saving of AU$155 on the RRP. Includes one standard Xbox Series X controller and 1TB of super-fast SSD storage. 

Apple iPad Pro 11-inch (2021, Wi-Fi)M1 / 2TB SSDAU$2,849AU$2,114 on Amazon

Apple iPad Pro 11-inch (2021, Wi-Fi) | M1 / 2TB SSD | AU$2,849 AU$2,114 on Amazon (save AU$735)

This flagship iPad isn't cheap, but it's got an incredible 26% discount — which is basically unheard of for any Apple product. With an 11-inch screen and M1 processor and a massive 2TB of storage, if you add a keyboard cover and this one is definitely capable of being a powerful (and super compact) laptop replacement.

MSI GF63 Thin (12VF-435AU)i5-12450H / 16GB RAM / 512GB SSD / RTX 4060AU$1,399AU$1,274.15 on Amazon

MSI GF63 Thin (12VF-435AU) | i5-12450H / 16GB RAM / 512GB SSD / RTX 4060 | AU$1,399 AU$1,274.15 on Amazon (save AU$124.85)

Need some decent gaming power in your laptop? This MSI GF63 Thin boasts an RTX 4060 graphics card and 16GB of RAM and is currently going for AU$1,274, which is pretty darn good. Sure, its 12th-gen i5 CPU isn't the most powerful around, but this shouldn't be an issue when gaming on a 1080p display at 144Hz.

Garmin Epix (Gen 2, Sapphire) |AU$1,699from AU$848 at JB Hi-Fi

Garmin Epix (Gen 2, Sapphire) | AU$1,699 from AU$848 at JB Hi-Fi (save AU$851)

Arguably one of the advanced fitness watches you can buy, the Garmin Epix (Gen 2) is a multi-sport watch that offers excellent GPS and maps functionality, and fitness tracking that goes above and beyond in terms of metrics. It also features a beautiful AMOLED display. One look at it and you understand why it's expensive, but thanks to this 50% discount, it's now within reach.

Black Friday deals to expect in 2023

Even in Australia, Black Friday / Cyber Monday is the best time of year to make any major purchase. Whether you're looking to buy a new TV or replace your mattress, Australia's retailers will always save their best discounts and deals until the end of the year.

With the pandemic mostly behind us, we should see plenty of stock on sought-after items that were in short supply before, see as shortages of essential components and parts aren't as hard to come by these days.

Of course, that doesn't mean you should rest on your laurels. For instance, even though PS5 restock is back to normal, we still expect discounted stock of the in-demand console to sell out rather fast.

And that advice applies to most other items with big discounts. Our advice is for Aussie consumers to take advantage of any great deals they spot and to get their shopping done earlier than usual this year.

When is Black Friday 2023?

Black Friday 2023 is on Friday, November 24, though the sales will continue until the end of Cyber Monday 2023, which wraps up at 11:59pm (AEST) on Monday, November 27. That said, you can expect the deals to start well before the official start date. Retailers such as Amazon, The Good Guys, Dell and Bing Lee are known kick off the season with early deals, so make sure you keep an eye out for discounts in the weeks leading up to the official start date.

Who has the best Black Friday deals in 2023?

In Australia, there are many retailers who will be competing to bring the best deals and discounts on Black Friday. As for which retailer will have the best Black Friday deals, that will really depend on which category you plan to buy in. For instance, Amazon, The Good Guys, JB Hi-Fi and Harvey Norman usually offer the biggest savings on 4K TVs, smartphones and appliances. 

That said, those after a new PC or laptop should consider buying direct from brands such as Dell and HP. Additionally, it's worth keeping an eye on eBay Australia, which will offer discounts on practically everything, with even bigger savings for eBay Plus members.

Why is it called Black Friday? 

An event that began in the US, the term "Black Friday" as it relates to shopping dates back to 1961, and was used to describe the crowded pedestrian and vehicle traffic that usually came right after the holiday of Thanksgiving in Philadelphia. 

The term would continue to gain traction, eventually spreading throughout the entire country by 1975. Eventually, the term Black Friday would have a different meaning for retailers, marking the point in the US calendar year when companies go "in the black," meaning they would finally begin to turn a profit. This would allow them to slash prices on their remaining stock, leading to huge deals in the lead up to the holiday season. 

While that time of year varies from country to country, the Black Friday sales event has been adopted all over the world, which is why Australia now takes part.

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.