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Bad news for citizens of the European Union, as Apple may not be introducing Apple Intelligence to the region when it goes live later this year.
In a statement given to outlets including the Wall Street Journal, Apple confirmed that its new AI services, featuring enhanced text and image editing, a reworked Siri digital assistant and more, would likely not get certain features due to the EU’s Digital Markets Act (DMA) regulations.
AI: Astronomical Implications
The DMA is meant to be a user-focused, pro-competition law that stops tech companies, in particular Apple and five other large "gatekeeper" firms, from abusing their power to lock their customers into particular pieces of hardware or software. It's a major reason, if not the main one, that Apple added a USB-C charging port to the iPhone 15 series last year, and why iPhones in the EU can now download apps from outside of the App Store.
Apple has already publicly stated that it has security concerns with having to keep its systems open in this way. Its behavior since the DMA went into effect earlier this year has resulted in it being investigated for not complying with the E.U.'s rules.
As the current AI wave wasn't really a thing during the drafting of the DMA, perhaps this will prompt the E.U. to amend its laws to make sure Europeans can keep using the latest features like everywhere else in the world. Equally, it could stick to its guns, which will cause problems for Apple in one of its key markets.
We should see Apple Intelligence arrive this fall, but only for certain devices and only when set to American English. So there may not have been versions of Apple's new AI features ready for French, German, Spanish etc. speakers ready for launch even if the DMA wasn't in place. But locking out other non-AI features would be a real shame, so fingers crossed that a solution can be found for our European readers’ sake.
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