There must be a better way to search the Web than typing in keywords and trawling through a long list of results just to find out if any of them are what you seek. If you know you want to check the features of a digital camera, you don't want to read tips on taking better pictures or hear about special offers on accessories. If you want the address of a business, you have to hope the company put it in a sensible place on its Website. Indeed, the Web, and  most Websites, aren’t organized very well and there’s no consistent way to find specific categories of information. Four of the new tools launching at the Demo conference this week take very different approaches to the same problem, but they all use a mix of context, categorization, semantic analysis, and ontology to make sense of the mass of online information and present it more comprehensibly. Try them for yourself and let us know if any of them perform searches better than the big G does.