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In Pictures: USC's 3D Lab

By Devin Connors 1:20 PM - January 20, 2010
 

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Picture 1 of 20

   

Introduction

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If CES showed us anything, it's that 3D is coming in full force by 2010. USC's Entertainment Technology Center (ETC) is a place where all facets of the emerging technology come together in one place. Sponsored by major Hollywood studios, several television manufacturers and even a few car companies (Audi and Volkswagen), ETC is a lab dedicated to the understanding, standardizing and furthering of 3D in the home. The lab is involved in everything from focus groups, to panels that put Hollywood execs face to face with students, to 3D health studies.

...of course, none of this is relevant if you can't find the building. Located off-campus in downtown L.A., the lab is tucked away very discreetly on a side street, between an alley and a Burger King.

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imrul 01/21/2010 10:17 AM
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this is cool

we_are_theBorg 01/24/2010 11:51 AM
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I saw a demo of active LCD shutter glasses triggered by an IR transmitter on an SGI machine in 1992 (and it was mind-blowing)... This is not new... not even close... I saw a prototype of glasses-less 3D TV at the MIT media lab in 2003... (admittedly using an obscenely large heavy active lens in front of the tube)...

People seem to be talking about this stuff as if it was new. It is just gaining commercial momentum because other display technologies have stalled (OLED), and LCD technology has finally started approaching the contrast and refresh rates that CRTs had 18 years ago.

Mind you, I'm thrilled to replace my 23" SGI CRT with a Samsung LCD weighing less than 1/10th as much with a nice sharp digital image, but since color and viewing angles are important to me I have PVA panels, which are still limited to about an 8ms refresh rate. My SGI could do 1920x1200 @ 140Hz

Grump grump...

Zoonie 01/25/2010 10:04 PM
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Can someone explain the difference between the nVidia shutter glasses they're pushing today compared to the ones you could get with a GeForce 2 about 10 years ago? I ran those on a CRT to get a 3D effect while playing games like Quake and such.. Is this the same tech being pushed onto LCD's?
Cause however cool it was back then, it was far from perfect.