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Study: Netflix Hogs Up 32.7% of Internet Bandwidth

- By - Source : Mashable

And yet they still do not offer pornography

Remember earlier this year when AT&T basically flicked their customers in the face by announcing strict data caps for no good reason? And remember how it followed that up by announcing the intention to throttle the hell out of their customers? Good times, good times. Both announcements were widely seen as proof of their intention to kill Netflix. Little did they know Netflix had every intention of doing the job themselves. We kid, we kid. We bring all this up because, while we cannot support AT&T's bandwidth grab, when it comes to its claims that services like Netflix gobble up tons of it, we have to admit they have a point. A recent study conducted by Sandvine Intelligent Broadband Networks has determined that Netflix streaming video services account for a whopping 32.7 percent of all Internet bandwidth. That's all, as in 'everywhere in the world'.

The study examined 80 different countries and found not only that Netflix, but entertainment apps in general rule the web. Real-time entertainment apps, like the games you play with your friends on Facebook, make up about 60 percent of peak traffic, an increase over the already-huge 50 percent share such apps enjoyed last year. Other interesting findings include confirmation that "the heaviest 1 percent of upstream users account for almost 43 percent of total upstream usage". One question the study explicitly asks is "Have we seen peak Netflix"? The answer appears to be maybe, as Netflix usage is predicted to decline somewhat going into Q1 2012 thanks to increased competition and their loss of membership thanks to recent blunders such as the now-cancelled Qwikster service.

For the curious, in the United States, the four largest Internet services ranked by daily download volume are Netflix, with 27.6 percent, HTTP with 17.8 percent, YouTube at 10 percent and BitTorrent pulling up the rear with 9 percent. Interestingly, BitTorrent's relatively low ranking, though still huge, is strong indication that critics of the heavy-handed response to digital downloading from the film and music industries have been right all along. People will generally choose the legal option, provided it's convenient. Whether that sinks in for the litigious music industry remains to be seen. In the meantime, we'll content ourselves with gasping in shock that some official aspect of the actual pornographic industry didn't make the top four.

You can read the whole study for yourself here.

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halls 10/28/2011 8:12 PM
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Love the subtitle. I wonder if they would actually consider streaming it?

nebun 10/28/2011 8:19 PM
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good for them....now it's time to improve this so called internet

icepick314 10/28/2011 8:26 PM
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nebun :
good for them....now it's time to improve this so called internet



starting with ISP and bandwidth limit...

then governments' attempt at blocking traffic with Protect IP law...

lastly get rid of MAFIAA's extortion scheme...

Kamab 10/28/2011 8:28 PM
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I feel like I just read a study that a majority of all internet traffic is porn.

arson94 10/28/2011 8:31 PM
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I bet 10% of all netflix traffic comes to my computer. I can definitely say I get my money's worth, ever after the price hikes.

Parrdacc 10/28/2011 8:33 PM
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A clear sign that the U.S. needs to start re-thinking its whole bandwidth limits. We seem to have always limited the overall bandwidth for all sorts of various reasons causing us to lag behind.

bin1127 10/28/2011 8:35 PM
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Internet providers can only complain about bandwidth use if they are losing money. If they are making billions each year, shouldn't they be constantly upgrading their network instead?

thrasher32 10/28/2011 8:38 PM
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We don't need less traffic, we need more bandwidth. Duh.

Anonymous 10/28/2011 8:39 PM
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I'm not shocked about porn not making the top 4. Most people probably only spend a few minutes on a porn site, while people watch episode after episode of television shows on netflix.

nurgletheunclean 10/28/2011 8:43 PM
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Glad NNTP didn't make that list.

alidan 10/28/2011 8:45 PM
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saskuatch 10/28/2011 8:52 PM
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you americans are lucky, come to Canada and then complain about bandwidth limits :P

gm0n3y 10/28/2011 8:55 PM
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My internet usage is still probably 90%+ bittorrent. I'd say 7% online gaming and 3% HTTP.

altikal 10/28/2011 8:58 PM
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alidan...Less time downloading porn. More time getting a girlfriend springs to mind.

crewton 10/28/2011 9:01 PM
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After reading the upstream comment about their 1%, it makes an interesting analogy to America's other 1% >.>

legacy7955 10/28/2011 9:05 PM
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Considering the crappy quality of most Hollyweird movies these days I have a hard time believing that people want to actually pay anything to see them.

ickarumba1 10/28/2011 9:21 PM
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I'm surprised that torrenting doesn't take up a lot of bandwidth.

Anonymous 10/28/2011 9:25 PM
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halls :
Love the subtitle. I wonder if they would actually consider streaming it?



Actually, some foreign films on netflix do show full penetration.

Anyway, netflix doesn't hog anything, its just there. It's subscribers hog up the 32%.

inthere 10/28/2011 9:44 PM
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Funny the real time entertainment apps had no mention of WOW, I bet that and just online gaming period take a huge chunk

spentshells 10/28/2011 9:56 PM
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ickarumba1 :
I'm surprised that torrenting doesn't take up a lot of bandwidth.



In canada they throttle that type of file transfer

cTs Corvette 10/28/2011 9:59 PM
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It shouldn't matter what I use my internet for, I pay for it, I should be able to use it for whatever I want. Unfortunately since I have AT&T I only get 150GB of it a month, (which I routinely exceed or come close to exceeding) which really stinks.

hoof_hearted 10/28/2011 10:01 PM
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[citation]AT&T's bandwidth grab, when it comes to its claims that services like Netflix gobble up tons of it, we have to admit they have a point.[/citation]

I don't see their point!?!?!?! They (AT&T) have no problem gobbling up our money.

otacon72 10/28/2011 10:05 PM
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L3 has already gone after Comcast for all the bandwidth Netflix users are using. People who use so much data should pay more.

norkkron 10/28/2011 10:09 PM
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"And yet they still do not offer pornography"

laughed my ass off

cTs Corvette 10/28/2011 10:11 PM
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otacon72 :
L3 has already gone after Comcast for all the bandwidth Netflix users are using. People who use so much data should pay more.



When I signed up for Bellsouth, my internet was supposed to be unlimited. Not my fault that the ISP changed the rules after I signed up. Besides, if I go over my cap, I do, indeed, pay more.

danwat1234 10/28/2011 10:37 PM
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Bittorrent is pretty darn convenient. I'll take that over netflix any day. True bluray quality available and free!!
If you want to fill up a 4TB hard drive of all the TV shows and movies you've ever wanted to watch, go with CenturyLink, no problems downloading Terabytes a month. No phone calls. But their upload speeds suck.

danwat1234 10/28/2011 10:38 PM
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spentshells :
In canada they throttle that type of file transfer



ingoing/outgoing Encryption ftw

Kami3k 10/28/2011 11:00 PM
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inthere :
Funny the real time entertainment apps had no mention of WOW, I bet that and just online gaming period take a huge chunk



Um, no.

Gaming takes tiny amounts of bandwidth to work actually.

dalethepcman 10/29/2011 12:18 PM
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Kami3k :
Um, no. Gaming takes tiny amounts of bandwidth to work actually.



Correct, it only requires good ping times, not huge capacity.

alidan 10/29/2011 12:29 PM
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altikal :
alidan...Less time downloading porn. More time getting a girlfriend springs to mind.


meh, i dont look good, dont have money to attract someone who does, and wont settle for whats in my league.

JOSHSKORN 10/29/2011 12:54 PM
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halls :
Love the subtitle. I wonder if they would actually consider streaming it?


It'd CAP :D