Now, they've unveiled the Saints Row IV Inauguration Station, allowing fans of the series to create their characters weeks before the game's actual release. As was the case with Saints Row III, the character creation process for Saints Row IV is appropriately (or perhaps inappropriately) hilarious.
Saints Row IV Inauguration Station is available for download via Xbox Live, Steam, and the PlayStation Network. Do note that if you have a character file from Saints Row III, you can port it over to Saints Row IV.
Here's a trailer showing off the erm... power of the Inauguration Station: