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Is Reese's Getting Into the Electronics Business?

- By - Source : Tom's Guide US

Could this company have more than peanut butter cups to peddle?

Last night we went along CES Unveiled to catch a glimpse of some of the cool gadgets we can expect to see at Consumer Electronics Show in January. However, also at the event were companies who planned to launch upcoming products between now and January. Though most are usually willing to talk just a little bit about new toys, one company was sticking out like a sore thumb and flat-out refused to even talk about what it was even doing there.

The Reese's booth jumped out at us as soon as we walked into the room. It was very big, very orange and, with an offer of free peanut-butter cups on the table, had drawn quite a crowd. We moseyed on over there to see what the fuss was about (aside from the free candy), but were politely told that we'd have to wait until January to find out. 

I tried everything to get that PR guy to tell me what they were planning, but it didn't work. My winning smile, my pointing out that Reese's is a candy company, my asking if it was tech-related -- none of it worked. I even tried my charms on the female PR reps after one of them struck up a conversation about earrings. Unfortunately, the guy from before cut me off before I could make any progress.

"She's really pushing it, but don't tell her! She tried so hard to get me to tell her!" he exclaimed, interrupting me.

The only teeny, tiny piece of information I got was when I asked, "But CES is for consumer electronics, technology, gadgets … will you guys not be a little out of place?" The rep responded with something along the lines of, "I can't say anything specific, but I can tell you that we should be there."

Now, the fact that Reese's is the official candy sponsor of CES 2011 hasn't passed us by, but there was a giant box with a big fat padlock, and we were told there'd be an even bigger box at CES along with a huge countdown clock. The company obviously has something they want to share with the world, but what? Considering Reese's is an official sponsor, they could legitimately show up with a big truck of treats and not be out of place, but we so want it to be more than that, just for the sake of it.

Seeing as how my awesome and inspired interrogation tactics were a complete failure, let's have fun with some wild, aimless speculation. A Reese's tablet, perhaps? A smartphone running Android 2.3 (AKA Gingerbread) but shaped like a peanut butter cup? Or it could be something less inspiring but more likely, like a Hershey's app or a new type of candy. What do you think it could be? Let us know in the comments below.

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galeciofamily0405 11/11/2010 7:22 AM
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I just cant f'ing believe your winning smile didnt swoon the guy!!

Randomacts 11/11/2010 7:25 AM
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wth

greghome 11/11/2010 7:28 AM
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Let's see Reese HD 7770 Radeon Graphics, comes with display port adapter for Eyefinity and 3 20 bucks discount voucher for Reese Candies ?

or Reesephone, making every call ever sweeter?
or Reesefridge, the best way to keep ur candies cool

sacre 11/11/2010 7:37 AM
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Uhh, err.... A Reese's Cup that contains nanomaterial capable of rebuilding the bitten off piece of the Reese's cup? But not the piece inside your mouth?

...err.. A Reese's Chocolate bar that also contains an edible microchip that allows Bluetooth communication while eating??

uhhmm, a Reese's flavored microchip that when eatin provides a form of communication via the stomach to..t....the car?

.................a phone that smells like a reeses peanut butter cup? I don't think this would be good...talk about dogs going nuts.. "ITS SO HARD... BUT SO GOOD.."

tacoslave 11/11/2010 7:47 AM
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galeciofamily0405 :
I just cant f'ing believe your winning smile didnt swoon the guy!!


galeciofamily0405 :
I just cant f'ing believe your winning smile didnt swoon the guy!!


hes obviously gay

tacoslave 11/11/2010 7:48 AM
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sacre :
"ITS SO HARD... BUT SO GOOD.."



thats what she said

JOSHSKORN 11/11/2010 7:55 AM
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Probably should've watched the latest version of South Park to see "The Coon's" various forums of manipulation on The Dark Lord, Ctulu.

magicandy 11/11/2010 7:58 AM
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So....no one else came up with the obvious answer that it's just another Reese's food product and they are just taking advantage of the large crowd for publicity? I'm sure Reese's worked out a deal with CES.

eddieroolz 11/11/2010 8:56 AM
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Wait what Reese's making electronics!? Last time I checked gravity was still pulling in the right direction....what happened!

woogut 11/11/2010 9:07 AM
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I'm betting on Reese's TV. It doubles as a network media player to compete with the likes of Apple or Google TV, and, Not unlike Wonka-Vision, it will have the ability to convert energy to matter, making any Reese's candy item you'd like with the swipe of a card of course.

woogut 11/11/2010 9:08 AM
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bluekoala 11/11/2010 9:37 AM
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3d, Wireless and HD peanut butter cups with the same great taste. Yes, Reese now comes in 3D!!!

Anonymous 11/11/2010 9:53 AM
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a timemachine

NuclearShadow 11/11/2010 10:25 AM
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Quote :I even tried my charms on the female PR reps after one of them struck up a conversation about earrings.


Well your a seductive little minx aren't you Jane? ;-)

bigpoppastuke 11/11/2010 10:57 AM
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Reese usb drive/Reese mp3 player shaped like a Reese Peanut Butter cup is my guess

jonpaul37 11/11/2010 2:08 PM
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If it were me Jane, i would have spilled everything, but only if you had accepted my facebook friend request :) My heart is still broken :P

JMcEntegart 11/11/2010 2:17 PM
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galeciofamily0405 :
I just cant f'ing believe your winning smile didnt swoon the guy!!



I know! He was impervious to my charms. It was devastating.

tacoslave :
hes obviously gay



Maybe he's more into blondes? Or, you know, women who aren't clearly just throwing themselves at him for information.

jonpaul37 :
If it were me Jane, i would have spilled everything, but only if you had accepted my facebook friend request My heart is still broken



Shamefully, that is probably a deal I would have been willing to make. It very quickly became less about the Reese's announcement and more about wanting to know because they said I couldn't.

jonpaul37 11/11/2010 2:26 PM
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well then, looks like i have some researching to do, HAHAHA!

demonhorde665 11/11/2010 2:56 PM
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JMcEntegart :
I know! He was impervious to my charms. It was devastating.
Maybe he's more into blondes? Or, you know, women who aren't clearly just throwing themselves at him for information.
Shamefully, that is probably a deal I would have been willing to make. It very quickly became less about the Reese's announcement and more about wanting to know because they said I couldn't.




awwe poor jane cant get a break , if i were thr guy there i would have spilled my guts for you ... but then again maybe that's why i have trouble getting dates LOL i buckle easy for a girl

any way i'm not a reseese's employ but here is an e-candy for you




/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\
\ /
\ Reeses /
------------------------------------------------------------

demonhorde665 11/11/2010 2:58 PM
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gahhh post totally screwed up my candy picture :( ....... siorry jane guess it melted

JMcEntegart 11/11/2010 3:04 PM
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demonhorde665 :
gahhh post totally screwed up my candy picture ....... siorry jane guess it melted



That's okay. I always thought Reese's tasted like poop anyway. :) I thought it would give me an edge! Not being distracted by candy. Not so.

Travis Beane 11/11/2010 3:04 PM
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Free Reese's?
You just made it hurt so much more that I'm not attending CES. :(

tburns1 11/11/2010 3:06 PM
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E.T.'s favorite candy! Duh! They are breaking into the space race ...

eklipz330 11/11/2010 5:45 PM
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omg... they're going to add JELLY TO THE PEANUT BUTTER CUPS!!

cscott_it 11/11/2010 5:55 PM
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You got your smartphone in my peanut butter?

rockola 11/11/2010 6:43 PM
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It'll be a caffeinated version. Should go over big with this crowd.

g-thor 11/11/2010 6:57 PM
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How about a chocolate flavoured, lickable tablet in the shape of a Reese's PB Cup? (Apple may have their classy look, but Reese's would win the hearts of millions.) it would be a 7" screen (to keep it from getting too big) with a highspeed Snapdragon processor, Android 3, 1GB of RAM and 32 GB of storage with and SDHC card slot, plus all the bells and whistles. And, it would include a three pack of real PB Cups. The price would be subsidized by their candy sales, so it would be around $400.

Who wouldn't want one?

Pyroflea 11/11/2010 7:11 PM
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This is confusing. I don't want to wait.

sviola 11/11/2010 7:12 PM
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It's obvious what they'll eb announcing: Cloud-based candy...iiitttt's maaagical (Hugh Bliss voice). ;)

voisman86 11/11/2010 7:56 PM
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what about being able to interface with a Reese's vending machine with a smartphone to purchase an item?

Parsian 11/11/2010 9:18 PM
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that is obvious, Reese is going to release nanobots with the purpose of total World Domination