This is one rumor that’s been through the mill a few times.
Analysts say Sony is all but ready to cut the price of the PS3 later this Summer, just before the launch of Madden on August 18.
Industry Gamers today reports that Sterne Agee analyst Arvind Bhatia writes in his latest industry note that “industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season,” adding that this will, “naturally be a positive for the industry.”
Similar rumors did the rounds in March, which turned out to be a price cut for the PS2. Granted a $99 PS2 is nothing to turn your nose up at, but a lot of gamers were disappointed that there wasn’t a grain of truth to the PS3 price cut rumors.
According to IG, Bhatia also said that while software sales for the first half of the year are behind that of 2008, "the second half, in contrast, will likely be up ten percent to 15 percent driven by a robust lineup, easier comparisons and potential price cut(s)."
We’re seriously hoping this time around, Sony will deliver.