Rumor: PS3 Price Cut in August

This is one rumor that’s been through the mill a few times.

Analysts say Sony is all but ready to cut the price of the PS3 later this Summer, just before the launch of Madden on August 18.

Industry Gamers today reports that Sterne Agee analyst Arvind Bhatia writes in his latest industry note that “industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season,” adding that this will, “naturally be a positive for the industry.”

Similar rumors did the rounds in March, which turned out to be a price cut for the PS2. Granted a $99 PS2 is nothing to turn your nose up at, but a lot of gamers were disappointed that there wasn’t a grain of truth to the PS3 price cut rumors.

According to IG, Bhatia also said that while software sales for the first half of the year are behind that of 2008, "the second half, in contrast, will likely be up ten percent to 15 percent driven by a robust lineup, easier comparisons and potential price cut(s)."

We’re seriously hoping this time around, Sony will deliver.

You need to be logged to post a comment

There are 38 Comments. B

Top Comments

10 Ð

Kami3k , June 9, 2009 11:05 PM

We've heard this many times before, I'll believe it when I see it.

Other Comments

10 Ð

Kami3k , June 9, 2009 11:05 PM

We've heard this many times before, I'll believe it when I see it.
2 Ð

Kill@dor , June 9, 2009 11:09 PM

Y
kami3kWe've heard this many times before, I'll believe it when I see it.

Yea, but if its true, i'm jumping on that wagon. I have been waiting to get one for a long time now...
-3 Ð

eklipz330 , June 9, 2009 11:12 PM

on top of that, ill be betting that they're gonna be releasing the slim model as well... i know it's real, the psp go and ps3 slim boxes were way to similar to be faked...im pretty sure the slimm will be out before the end of the year
0 Ð

nirvanabah , June 9, 2009 11:13 PM

Pleeeeaaaase be true! I gotta play God of War 3
0 Ð

KiLo81 , June 9, 2009 11:13 PM

That would be nice. Right now I can't see shellin' out that kind of cheese for something I will only use when I'm baked.
-5 Ð

tenor77 , June 9, 2009 11:19 PM

KiLo81That would be nice. Right now I can't see shellin' out that kind of cheese for something I will only use when I'm baked.

You're baking your cheese with your PS3? What you been smokin boy?
0 Ð

megamanx00 , June 9, 2009 11:30 PM

The fact that they axed backwards compatibility for PS2 games makes the PS3 alot less attractive to me. The PS3 has been getting more desirable exclusives, like Infamous, but the fact that I also barely have enough time to play the games I do buy leaves little room for the PS3 for me. I think a price cut for the PS3 would be too little, too late to help it get out of 3rd place right now, but Sony has enough good games that it's likely gamers will buy enough of them to make up for the money lost on the PS3 with that $100 price cut. I guess we'll see.
0 Ð

reddozen , June 9, 2009 11:53 PM

http://uk.videogames.games.yahoo.com/d1/news/ps3-backwards-compatibility-site-launches-d657d1.html

March 22nd they released a firmware update (“Version 1.60”) to allow PS3s without backwards compatibility to add it, as well as bluetooth keyboard and mouse support.
-2 Ð

hellwig , June 10, 2009 12:14 AM

I might consider a PS3 as a Blu-Ray player, but even for $299 it will be a more expensive choice. I might buy a handful of games for it too, but with all the consoles I already have in my house plus my horde of computers, it won't be a primary player in my limited freetime.
-4 Ð

michaelahess , June 10, 2009 12:21 AM

Why is everyone complaining? You can get a new PS3 for $250 as is, just gotta hunt down the deals.
0 Ð

thejerk , June 10, 2009 12:24 AM

Or you buy a PS2 with that $100 you saved by waiting, and run PS2 games natively.
0 Ð

bill gates is your daddy , June 10, 2009 12:28 AM

"and the start of the back to school shopping season," adding that this will, "naturally be a positive for the industry."

There you go...tell little Billy and Susie to F'off wanting school supplies or new school clothes. Why should any child today need school supplies when an outdated console is more important. I personally am not shopping for game consoles when I am shopping for my children getting ready to head back to school.

Corporations have lost all contact with reality.
-1 Ð

Niva , June 10, 2009 1:03 AM

When's the PS4 coming out?
0 Ð

captaincharisma , June 10, 2009 1:09 AM

reddozenhttp://uk.videogames.games.yahoo.c [...] 657d1.htmlMarch 22nd they released a firmware update (“Version 1.60”) to allow PS3s without backwards compatibility to add it, as well as bluetooth keyboard and mouse support.

dude that article is from march of 2007
1 Ð

kezix_69 , June 10, 2009 1:22 AM

reddozenhttp://uk.videogames.games.yahoo.c [...] 657d1.htmlMarch 22nd they released a firmware update (“Version 1.60”) to allow PS3s without backwards compatibility to add it, as well as bluetooth keyboard and mouse support.

The are up to version 2.10 or something now I think? But like captaincharisma said, that article is very old. The PS3's currently in production do not support PS2 games at all.
-1 Ð

kezix_69 , June 10, 2009 1:23 AM

Sorry they are at version 2.6 - possibly higher...

Here's a chart showing the different production models:

http://en.wikipedia.org/wiki/PlayStation_3
-4 Ð

Maxor127 , June 10, 2009 1:49 AM

I turn my nose up at $99 PS2. It should've been $99 five years ago. I wouldn't pay more than $50 for it now, especially after having two die on me already with normal use.
-1 Ð

Vettedude , June 10, 2009 1:50 AM

Why don't they cut the price by $50 and slap an Emotion Engine in there?
0 Ð

captaincharisma , June 10, 2009 1:53 AM

i think Sony said because of the chip being too old it got more costly to make so they removed the chip and used an emu for the compatibility after that and then got rid of it altogether to drive the price down.
0 Ð

Dave_69 , June 10, 2009 1:59 AM

Yes, now I can play God of War III. Honestly I think the main driver behind the Wii's popularity in contrast to that of the PS3 is the retail price.

Display more comments

Rumor: PS3 Price Cut in August

Tom’s guide in the world