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Rumor: Kindle Fire 2 Shipping in May or June

By - Source: UNwired View | B 15 comments

The Kindle Fire 2 is rumored to ship in May or June.

As previously reported, Amazon seemingly rushed its Kindle Fire to the market using Quanta's off-the-shelf BlackBerry PlayBook design. The idea was to get the tablet on the market in time for the holiday season, a bet which obviously paid off, as the company sold around six million units in the span of just over two months.

Quanta also decided what would be thrown into the original hardware mix, ultimately costing Amazon $250 per unit to make. That said, while Amazon has taken a $50 loss per tablet, it has clearly made up the difference with software sales including Android apps, digital music, and streaming movies and TV episodes stored in the cloud. Needless to say, that $50 loss wasn't much compared to what console manufacturers lose per unit.

Still, Amazon plans to take over the selection and certification of components for the Kindle Fire 2 to lower the manufacturing costs. Hopefully this will also mean Amazon will make a few adjustments in the spec list to address complaints surrounding the current Kindle Fire including a lack of a microSD card slot, actual volume buttons and Bluetooth. And now that there's no holiday season demand to meet, Amazon can take its time and design the sequel to the Kindle Fire right.

It's really no secret that Amazon planned to release a sequel sometime this half of 2012. As reported last year, the Kindle Fire was slated to serve as a foot in the tablet door, with the meatier "flagship" tablet product to follow in the first half of 2012. The online retailer has supposedly signed on Foxconn as a second OEM to manufacture the Kindle Fire 2 while Quanta continues to pump out the original Kindle Fire tablet.

So far Amazon hasn't locked down a final list of specs for the Kindle Fire 2, but suppliers expect to start component deliveries in March. Thanks to the success of its first tablet, and prospects of larger sales in 2012, Amazon is expected to purchase parts at cheaper prices for the next-generation tablet.

Volume shipments for the Kindle Fire 2 are expected to begin in May or June, sources said.

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  • 6 Hide
    guruofchem , February 17, 2012 5:14 PM
    Thought they did pretty well with the first one, given the aggressive market pricing and rush for the holiday. Be interesting to see what they do this time...
  • 3 Hide
    itpro , February 17, 2012 5:28 PM
    $250 cost per unit? This contradicts other reports that estimated the cost per unit to Amazon at about $197 each, which would pretty much be a break even. Amazon themselves have said that they are not selling the unit at a loss. Remember, the Fire is built from unused components intended for the Playbook. Since Quanta had these already in inventory I would bet that they gave Amazon a hell of a deal to get them out the door.
  • 3 Hide
    southernshark , February 17, 2012 5:32 PM
    I bought a Kindle Fire and used it some, but realistically it does not get a lot of play. I don't see much use for it, but then I'm not really a tablet guy.
  • Display all 15 comments.
  • -2 Hide
    kenyee , February 17, 2012 5:46 PM
    and hopefully it'll include GPS too....or at least be able to hook into your phone's GPS via bluetooth...
  • -6 Hide
    classzero , February 17, 2012 6:37 PM
    I am surprised not to see some bashing about using foxconn, oh wait this this isn't about a apple device but a android. So sorry my bad.
  • 4 Hide
    rebel1280 , February 17, 2012 7:32 PM
    Every big name electronic device company uses Foxconn, stop buying anything electronic to boycott Foxconn....and good luck with that haha....or move to Utah
  • 5 Hide
    dotaloc , February 17, 2012 7:41 PM
    itpro$250 cost per unit? This contradicts other reports that estimated the cost per unit to Amazon at about $197 each, which would pretty much be a break even. Amazon themselves have said that they are not selling the unit at a loss. Remember, the Fire is built from unused components intended for the Playbook. Since Quanta had these already in inventory I would bet that they gave Amazon a hell of a deal to get them out the door.


    I'm just guessing, but they are probably factoring in the R&D, software costs, and advertising/marketing into the $250. If I'm not mistaken, the $197 was hardware only.
  • 3 Hide
    acadia11 , February 17, 2012 10:09 PM
    southernsharkI bought a Kindle Fire and used it some, but realistically it does not get a lot of play. I don't see much use for it, but then I'm not really a tablet guy.


    Windows 8 to the rescue!
  • 4 Hide
    ragenalien , February 17, 2012 10:44 PM
    rebel1280Every big name electronic device company uses Foxconn, stop buying anything electronic to boycott Foxconn....and good luck with that haha....or move to Utah



    Moving to Utah does not prevent you from buying electronics. Just from using the internet.
  • 2 Hide
    alidan , February 18, 2012 4:10 AM
    ClasszeroI am surprised not to see some bashing about using foxconn, oh wait this this isn't about a apple device but a android. So sorry my bad.


    i dont care at all that apple uses foxxcon, and i make that clear every time i post in those articles, you work their by choice, i dont care, if they are forced, i have a big problem.

    that said, apple owes all of its success to the mp3 player, that they over charge for, the iphone, which they REALLY over charge for, and the ipad, which again, they REALLY over charge for. the only reason they make money is because of those items, because their pc side... well... had crashed and burned before, and turning it into a lifestyle product is the only thing that kept them floating.

    that said, they have how much money? and they use what is close to slave labor... thats what people really have a problem with. its when slave like labor is used to create a over priced luxury product.

  • 1 Hide
    24oz , February 18, 2012 4:40 AM
    ragenalienMoving to Utah does not prevent you from buying electronics. Just from using the internet.

    And buying alcohol on Sundays.
  • 0 Hide
    back_by_demand , February 19, 2012 9:57 PM
    alidanand they use what is close to slave labor... thats what people really have a problem with. its when slave like labor is used to create a over priced luxury product.

    In the local economy Foxconn workers get almost double the average wage and commit suicide at a tenth of the national average.
    ...
    Slave wages? Get a grip
  • 0 Hide
    alidan , February 20, 2012 4:45 AM
    back_by_demandIn the local economy Foxconn workers get almost double the average wage and commit suicide at a tenth of the national average....Slave wages? Get a grip


    ok, call it indentured servitude, what ever name it is, its close to slave labor. alot of what they are payed is duducted from the checks and used as living expenses, and at that point who knows if they are recieveing all of whats deducted either.
  • 0 Hide
    Anonymous , February 20, 2012 3:47 PM
    I expect the Fire 2 will have a camera so that Amazon can take advantage of its comparative-shopping app, which requires that your device can image barcodes, etc. To use that app best it should also have LTE 4G connectivity so that, while standing in a bricks-and-mortar store, you can image a product and then connect to Amazon's servers to retrieve their price. Since those features are important to Amazon's bottom line, I expect them to be included sooner than other features. My personal priority is that they allow the operating system to access a user's Amazon Cloud Drive for documents, video, and other items. Right now it only accesses a user's music from the Cloud Drive.
  • 0 Hide
    eddieroolz , February 20, 2012 7:05 PM
    With the Fire2, please offer it in Canada.
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