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Customizing Fan and Business Pages on Facebook

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4. Apps to Add Social Features

You probably have a Facebook profile, but does your band, business or client have a Facebook Page? Pages are a great way to connect with fans and consumers, and we're going to show you how to customize and maximize your FB Page.

Here are a few apps that create new tabs on your Page and are social oriented:

Social RSS: Lists content from the RSS (Really Simple Syndication) feeds you choose. If you aren’t familiar with RSS, it’s a method used by many websites and blogs to distribute updates, news, and other content via a universal format. You can specify RSS feed addresses and their content will be displayed with applicable dates/times and links. You might use this to share your blog posts or news stories from your favorite sources. Facebook users can also subscribe to your feeds so they’ll see new content posted to their Wall, thus also visible and shared with their friends.

Tweets for Pages: Shows the tweets from the Twitter account you specify. Since only the name is required, this can be any Twitter account. It displays the basic info (Name, Location, URL, etc) and the amount of recent tweets you specify. This is a great way to let Facebook users and your fans know about your tweeting. Users can also hover over a tweet, click Publish, and then post it to their Wall to share it with their friends.

Reviews: Anyone (whether they “Like” you or not) can leave their comments and a starred rating about your products, services, etc. You and others can “Like” and comment on each review. This is a great way to receive testimonials and feedback.

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Anonymous 07/12/2011 10:31 PM
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An excellent tutorial - literally Facebook Page 101.

By the way, if you're looking for a tool that blows landing pages out of the water - take a look at MyWebees (http://bit.ly/my-webees). It imports your entire site - your ENTIRE site - into your Facebook page with three clicks of your mouse. And you can see how easy it is for your Facebook fans to just go over to another Facebook tab to browse your site :)

egeier 07/20/2011 5:05 PM
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Thanks!

Does anyone else have a favorite Facebook app or customization technique I didn't mention?

- Eric Geier (the author)
http://www.egeier.com

promodirect 12/30/2011 12:01 PM
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It is a known fact that any type of business cannot survive in the competitive market without promoting itself. Promotion of products, services and businesses can be done via social media marketing. Facebook is the leading social media network with the largest user base in the world and it has a variety of applications, but which one you choose depends on what type of business you have to offer to consumers. We can utilize Facebook applications to push businesses next level. One such app is the Facebook Marketplace where one can buy or sell anything.

Regards,
Business Gifts

who 03/19/2012 1:49 AM
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I am not sure why it is so hard to find simple information about google analytics. I want to add it to my facebook, twitter and blog page but not sure how. Does anyone know? I have google analytics account and have created the required script to copy to the HTML or FBML or iframe. However, I am not sure which one is which now and how to modify access HTML or required file to add the script to start monitoring traffic.