Fossil is officially done with smartwatches

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Six generations and done for Fossil

Fossil Gen 6
(Image credit: WinFuture)

It’s the end of the road for Fossil’s dalliance with smartwatches. The journey, which began in 2015 with the Fossil Q Founder (or arguably 11 years earlier with the long-forgotten Wrist Net smartwatch), is now officially over. 

“As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business,” the company said in a statement to The Verge. 

That means that last year’s Fossil Gen 6 Hybrid Wellness Edition officially ends the line. That was a hybrid model with an e-ink screen, with the last "full" smartwatch being 2021’s Fossil Gen 6. 

Then again, Fossil’s exit isn’t as big a blow as it would have been three years ago. In that time, not only has Samsung returned to making Wear OS watches after a spell using its own Tizen operating system, but Google has started building its own wearables with two generations of Pixel Watch. 

Alan Martin
Alan Martin

Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. He also handles all the Wordle coverage on Tom's Guide and has been playing the addictive NYT game for the last several years in an effort to keep his streak forever intact.