Activision this week announced that Dan Rosensweig, a former Yahoo, has been named President and Chief Executive Officer of RedOctane, the business unit responsible for Guitar Hero and the upcoming DJ Hero.
Rosensweig served as Chief Operating Officer of Yahoo! from 2002 through 2006, and spent 18 years working at Ziff Davis and was responsible for the successful merger of ZDNet and CNet.
Rosensweig will report directly to Mike Griffith, President and CEO of Activision, while Kai Huang, former President and CEO of RedOctane, who created Guitar Hero with his brother Charles, will continue working at RedOctane reporting to Mr. Rosensweig.
"Under the leadership of Kai and Charles, Guitar Hero established the music gaming genre and became a global phenomenon," said Griffith. "With the addition of Dan's proven operational expertise and leadership, we will continue expanding the franchise's global footprint in new and innovative ways. Dan's deep understanding of how consumers can be entertained online will be invaluable as we continue to build Guitar Hero's complementary growth channels, further establish the franchise as an innovative music platform and develop relationships with new business partners."
It's unclear whether or not this change in leadership is a result of the disappointing sales of Guitar Hero IV in relative terms, especially in light of the blistering sales of Guitar Hero III.
No word on when Rosensweig will actually start at RedOctane. We also wonder about this DJ Hero idea. We like Rock Band and Guitar Hero as much as the next person, but DJ Hero just sounds like it could be a bit of a reach. What about you guys, yay or nay on the DJ Hero idea?