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Your Next Game Console Could be By... Lenovo

Friday Lenovo spokesperson Jay Chen revealed that the company is entering the video game arena with the launch of a motion-sensing console. Called the eBox, the device will be the result of a spin-off company named Beijing eedoo Technology Ltd., and is expected to hit retail shelves in China first. The name may eventually change however, as it may cause confusion with the open source unified network server for SMEs with the same name.

According to Chen, the new gaming console was first developed internally by Lenovo. "We saw game consoles as an area with growth potential," he said. A team of 40 software engineers was created to develop the initial prototype using motion-control technology similar to Microsoft's Kinect for the Xbox 360. The group was then was sectioned off to become the separate, dedicated company.

With that said, Beijing eedoo Technology's upcoming eBox isn't slated for drug store discount shelves (as in those lined with the "As Seen on TV" products, the Zone 40 and Xtreme Fit "consoles"). Instead, it intends to compete with the big boys--namely Nintendo, Microsoft and Sony. Still, the eBox will set its sights on the casual player rather than hardcore gamers--similar to Nintendo's Wii console.

"Our product is designed for family entertainment," said Beijing eedoo Technology president Jack Luo. "eBox may not have exquisite game graphics, or extensive violence, but it can inspire family members to get off the couch and get some exercise."

The new console is expected to hit China in November, and then go mainstream sometime in Q1 2011. The eBox is also slated to cost higher than the Nintendo Wii, but may possibly be slightly lower in cost than the Xbox 360 (retailing at $299.99). The eBox will also have around 30 free games when it finally hits the market.

"I expect more than 1 million eBox's may be sold annually after the first two to three years," Luo said.

  • illegalmonkey
    can't wait to not buy it.
    Reply
  • KT_WASP
    *Christmas Morning all across America*

    "Honey, don't you like the new gaming console Santa Clause brought for you? I hear its all the rage with the younger crowd these days."

    "That's the Xbox mom.. not the Ebox".....

    Yeah.....
    Reply
  • insider3
    They could have come up with a different name.
    Reply
  • mavroxur
    ArticleThe new console is expected to hit China in November, and then go mainstream sometime in Q1 2010.

    So it went mainstream months ago? Guess it failed hard and I missed it :-P
    Reply
  • jplarson
    I hope Lenovo doesn't install a bunch of bloatware on their game console like they do their laptops.I
    Reply
  • hillarymakesmecry
    I'm all for competition in the marketplace. If it's decent I might pick one up, especially with 30 free games.

    It's high time Nintendo enter the hardcoremarket again.

    I think Apple or Google would have a bright future in consoles.

    I miss SEGA!
    Reply
  • halls
    Wonder if this is going to turn into another Phantom.
    Reply
  • BulkZerker
    And their mascot? Jumpman! Later to be named fat tony.
    Reply
  • harshahorizon
    Great to see these console companies(MS vs Sony vs WII VS Lenovo)kill each other for market share.
    Reply
  • grillz9909
    "Our product is designed for family entertainment," said Beijing eedoo Technology president Jack Luo. "eBox may not have exquisite game graphics, or extensive violence, but it can inspire family members to get off the couch and get some exercise."

    So...it's a Wii named after the Xbox. Great marketing plan Lenevo.
    Reply