LG just announced the pricing for its first Micro RGB evo TV, and it's not cheap, but not as bad as you think

The LG Micro RGB Evo in a living room — (Image credit: LG)

It’s new-TV season, which means the biggest brands in the business are busy rolling out their latest TV lineups. LG, fresh off the launch of the LG C6 OLED, just announced pricing for its first Micro RGB evo TV. The LG MRGB95 will start at $4,999 for a 75-inch model.

This year, along with the usual suspects of QLEDs, OLEDs and lifestyle TVs, many of the most-popular brands are unveiling an all-new type of TV: RGB LED. These fancy sets promise blistering brightness and better color volume than what we’ve seen from the best Mini-LED and OLED TVs.

LG’s Micro RGB evo TV will go toe to toe with RGB LED TVs from Hisense, Samsung, Sony and TCL. Here’s how the LG MRGB95 stacks up against its rivals.

Article continues below

LG Micro RGB evo pricing: how it compares

At the time of publishing, four flagship TVs have been announced that leverage RGB LED technology: the Hisense UR9 RGB Mini-LED TV, the Samsung R95H Micro RGB TV, the TCL RM9L RGB Mini-LED TV and the LG MRGB95 Micro RGB evo TV. They're available in sizes spanning 65 to 115 inches, but each brand is serving up slightly different size options within the series.

Swipe to scroll horizontally

Header Cell - Column 0	LG MRGB95	Hisense UR9	Samsung R95H	TCL RM9L
65-inch	N/A	$3,499	$3,199	N/A
75-inch	$4,999	$4,999	$4,499	N/A
85-inch	$6,999	$5,999	$6,499	$7,999
98-inch	N/A	N/A	N/A	$9,999
100-inch	$7,999	$8,999	N/A	N/A
115-inch	N/A	N/A	N/A	$29,999

None of these TVs will come cheap. At the 75-inch size point (the smallest size LG is offering), the LG MRGB95 is priced the same as the Hisense UR9. The 75-inch Samsung R95H is $500 cheaper than both.

At the LG MRGB95's largest size (100 inches), LG's model is a full $1,000 cheaper than the Hisense UR9. While a 130-inch version of the Samsung R95H is said to be on the way, the series currently tops out at 85 inches. At this size point, the $6,499 R95H falls in between the $5,999 UR9 and the $6,999 MRGB95.

The Hisense and Samsung advantage

The Hisense UR9 RGB Mini-LED TV displaying colorful, abstract imagery in a modern living room-like setting. — (Image credit: Hisense)

The sizing and pricing of these brand-new, RGB LED flagships tell a similar story. For the maiden voyage of this new display technology, brands are emphasizing big screens at luxury prices.

As the only two brands to currently offer a 65-inch version of a flagship-level RGB LED TV, Hisense and Samsung enjoy a key advantage over their competitors — at least for now.

For several years now, 65 inches has been one of the most popular screen sizes in the world. For folks yearning for an RGB LED experience at the 65-inch size point, only Hisense and Samsung are playing ball.

For folks yearning for an RGB LED experience at the 65-inch size point, only Hisense and Samsung are playing ball.

It's worth keeping in mind, however, that we haven't seen specifics about how Sony intends to sell its inaugural True RGB TV series, presumably later this year. Given that most of the brand's top-shelf TVs in recent years have arrived in 65-inch variants, it's not hard to see Sony delivering a flagship True RGB TV at this size point.

There will also be step-down versions of RGB LED TVs to choose from, too, and those will be available in smaller, more-affordable variants. Samsung has confirmed that the R85H Micro RGB TV will come in 55- and 65-inch versions (starting at $1,599), while Hisense seems to be gearing up to launch a 55-inch version of its UR8 RGB Mini-LED TV.

It remains to be seen how the Samsung S85H and the Hisense UR8 manage to leverage RGB LED technology at a lower price point and what sort of performance concessions might come with them.

Anyone in the market for a smaller, cheaper RGB LED TV in 2026 won't find it in the LG MRGB95. If you are in the market for a 75-inch Micro RGB evo TV, however, you can preorder the LG MRGB95 at LG's website.

Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Subscribe to Tom's Guide on YouTube and follow us on TikTok.

More from Tom's Guide

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.