Club Benefits
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Daily (Mon-Sun)
Tom's Guide Daily
Sign up to get the latest updates on all of your favorite content! From cutting-edge tech news and the hottest streaming buzz to unbeatable deals on the best products and in-depth reviews, we’ve got you covered.
Weekly on Thursday
Tom's AI Guide
Be AI savvy with your weekly newsletter summing up all the biggest AI news you need to know. Plus, analysis from our AI editor and tips on how to use the latest AI tools!
Weekly on Friday
Tom's iGuide
Unlock the vast world of Apple news straight to your inbox. With coverage on everything from exciting product launches to essential software updates, this is your go-to source for the latest updates on all the best Apple content.
Weekly on Monday
Tom's Streaming Guide
Our weekly newsletter is expertly crafted to immerse you in the world of streaming. Stay updated on the latest releases and our top recommendations across your favorite streaming platforms.
Join the club
Get full access to premium articles, exclusive features and a growing list of member rewards.
Users seem to have a love-hate relationship with Samsung's Bixby assistant. Still, that situation could improve in the future, as Samsung is reportedly looking to add lots of generative AI.
While speaking with CNBC, a top executive at Samsung said that the company could add generative artificial intelligence to its voice assistant. This could add features similar to ChatGPT and other popular AI language models to the assistant, which would greatly expand its usefulness. It could also give the firm's devices a leg up on Apple and its other competitors that don't have generative AI baked into them yet.
And it's not just phones; Bixby is a staple on all of Samsung's connected devices, including tablets, smartwatches, appliances, and more. This could give generative AI more mainstream appeal, as it would be baked into people's devices instead of working as an app they need to download separately.
Unfortunately, Samsung didn't provide details about precisely what Bixby could do when and if it gets the complete generative AI treatment. However, we'd expect the company to round out the feature set before launching it. After all, it wouldn't do a lot of good to offer a limited generative AI experience when there are already tons of other options out there.
Choi said, "With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby, so that Bixby could be equipped with generative AI and become smarter in the future." Choi added this will "enable a more natural conversation and to work out an interface that supports the Samsung products in our ecosystem."
There's no timeline for Samsung's generative AI, but Choi did say that the company is "working so hard" to bring the technology to its devices.
More from Tom's Guide
- Samsung Galaxy Z Flip 6: All the rumors so far
- Samsung Galaxy Z Fold 6 Ultra now looks legit — here’s why
- Samsung made a big mistake with the Galaxy S24 — here's why
