The prices for Sony’s 2023 TVs are here — but there’s bad news

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The highly anticipated Sony A95L OLED is missing from the group

The Sony A95L QD-OLED TV that's new for 2023
(Image credit: Sony)

After announcing most of its 2023 TV lineup back in January, Sony has now provided release date and pricing information for the A80L OLED, X90L, X93L and X95L Mini-LED TVs. The only exception? The range-topping Sony A95L OLED. 

Why Sony’s answer to the Samsung S95C OLED is missing from the pack is anyone’s guess — but it could be because of shipping delays, production issues or, most likely, Sony’s desire to see what Samsung and LG are planning with their pricing.

The good news here is that pricing is mostly in line with last year’s models — the Sony Bravia XR X90L starts at just $1,299 for a 55-inch model while the Sony A80L OLED comes in at $1,899 and will be available to pre-order on May 15. 

Here are the prices and availability details Sony sent to Tom’s Guide:

Sony BRAVIA XR X90L 4K HDR Full Array LED Google TV

The Sony X90L on a white background.

(Image credit: Sony)

US pricing and availability details:

  • 98" Class (97.5" diag): $9,999.99 MSRP (Available to pre-order in July)
  • 85" Class (84.6" diag): $3,299.99 MSRP (Available to pre-order in June)
  • 75" Class (74.5" diag): $2,199.99 MSRP (Available to pre-order in June)
  • 65" Class (64.5" diag): $1,599.99 MSRP (Available to pre-order in June)
  • 55" Class (54.6" diag): $1,299.99 MSRP (Available to pre-order in June)

Sony BRAVIA XR A80L 4K HDR OLED Google TV

The Sony A80L OLED TV on a white background.

(Image credit: Sony)

US pricing and availability details:

  • 83" Class (82.5" diag): $5,499.99 MSRP (Available to pre-order in June)
  • 77" Class (76.7" diag): $3,599.99 MSRP (Available to pre-order on 5/15/2023)
  • 65" Class (64.5" diag): $2,599.99 MSRP (Available to pre-order on 5/15/2023)
  • 55" Class (54.6" diag): $1,899.99 MSRP (Available to pre-order on 5/15/2023)

Sony BRAVIA XR X93L 4K HDR Mini LED Google TV

The Sony X93L Mini LED comes in a number of sizes

(Image credit: Sony)

US pricing and availability details:

Sony BRAVIA XR X95L 4K HDR Mini LED Google TV

The Sony X95L Mini LED TV that's new for 2023

(Image credit: Sony)

US pricing and availability details:

  • 85" Class (84.6" diag): $5,799.99 MSRP (Available to pre-order on 5/8/2023)

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Nick Pino
Nick Pino
Managing Editor, TV and AV

Nick Pino heads up the TV and AV verticals at Tom's Guide and covers everything from OLED TVs to the latest wireless headphones. He was formerly the Senior Editor, TV and AV at TechRadar (Tom's Guide's sister site) and has previously written for GamesRadar, Official Xbox Magazine, PC Gamer and other outlets over the last decade. Not sure which TV you should buy? Drop him an email or tweet him on Twitter and he can help you out.