Netflix just got a smart upgrade — here’s what you need to know

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Netflix Double Thumbs Up aims to kill choice fatigue

The Netflix logo is on a TV that sits to the right of a vase of flowers
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Netflix’s content recommendation algorithm is under contest refinement, and now the ability to suggest what shows and movies to watch next will be improved thanks to a new upgrade that’s rolling out.

In an official blog post, Netflix revealed that a new Two Thumbs Up button will be added to the service to help users better inform the streamer exactly what types of content they enjoy the most. The service already has a Thumbs Up and Thumbs Down button, but the Two Thumbs Up feature will allow subscribers to indicate that they really like something.

Netflix’s Director of Product Innovation, Christine Doig-Cardet, has explained the reason behind the feature, saying: “Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. 

“However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.”

Doig-Cardet told The Verge that these upgrades were designed to “end choice fatigue” and explained that adding additional features is “a huge part of where we want to invest — providing those mechanisms to give more of the control back to the user to help tailor their experience to their personal taste.”

The new Two Thumbs Up feature can be located in the same place as the pre-existing Thumbs Up and Thumbs Down buttons, and is rolling out now across Netflix’s various apps on desktop, Android, iOS and Smart TVs.  

Rory Mellon
Rory Mellon
Senior Entertainment Editor (UK)

Rory is a Senior Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team.