While the likes of Google, Microsoft and others have been leaping head-first into the generative AI business, Apple has been taking a more measured approach. While the company isn’t racing to release its own AI tools to the public, "Apple GPT" is happening — and it may be further along than we realized.
According to Mark Gurman, in the latest installment of his Power On newsletter, Apple GPT is already in use by its employees. Described as a “ChatGPT-like service” Gurman claims the tool is designed to help prototype future features, summarize text and answer questions based on the existing knowledge the bot has been trained on.
However Apple GPT, or "Ajax" as it is officially known, could have a bright future within Apple itself — beyond its current, limited assignments. One potential application includes helping AppleCare support staff assist customers. But beyond that we don’t know all that much about Apple’s future plans. In fact Apple might not even know either.
Gurman claims Apple still hasn’t decided what its future generative AI products will eventually look like. As is the case with almost every product it makes, Apple is taking things slowly and isn’t likely to make any major announcements until it has something concrete to reveal.
Though, as it turns out, a reluctance to release AI products to the public doesn’t mean Apple is ignoring the trend altogether. Just that it’s keeping all that work inside the company, and for the benefit of its employees. Or so it seems right now.
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