Helix has launched its official Black Friday mattress deal, offering a site-wide 25% off of all mattresses and bed bases. The discount brings the price of a queen size Helix Midnight mattress, which ranks highly in our best mattress guide, down to just $999. We haven’t seen prices drop this low since Labor Day, and it’s hard to imagine that this price can be topped, even when Black Friday rolls around next week.
Similarly to last year, we have seen weaker sales from Helix in the weeks leading up to Black Friday, with 20% off discounts as fairly standard. However, we’re yet to see prices ever go below 25%, which suggests that Helix are heading into sale season early with this current 25% off sale.
As well as the Helix Midnight, a queen size Helix Midnight Luxe, which is one of our best luxury mattresses, has been discounted by almost $600 to $1,780.40. Plus, with every mattress purchase, Helix will throw in two pillows worth $150 (this is pretty standard from Helix, but still a nice little incentive). Let’s take a closer look at what a site-wide 25% off discount means on the price of a Helix Midnight.
Helix Midnight vs Midnight Luxe: which should you buy?
The Helix Midnight is a side sleeper bed that ranks highly in our best mattress guide thanks to its pressure-relieving support, effective temperature regulation and strong motion isolation. Each year it's among the most popular Black Friday mattress deals, but this year it's competing with a slightly more sophisticated and newer sibling, the Helix Midnight Luxe.
You can read more about the key differences between the Helix Midnight and the Helix Midnight Luxe in our comparison piece, but the main differences are the firmness levels — we found the Midnight to be slightly firmer than the Luxe, making it a good choice for side and back sleepers, while the Luxe is best suited to side-sleepers only. The Luxe is more expensive than the standard Midnight mattress (prices start at $1,373.80) but has more luxurious finishes, such as a premium pillow top cover and extra insulated coils and layers of high quality memory foam.