Best Streaming Day device deals 2023 — save on Roku, Fire TV and more

Roku TV displaying Roku City screensaver
(Image credit: Future)

National Streaming Day kicks off on May 20. But leave it to retailers like Best Buy, Amazon, and Walmart to jump start the faux holiday with a wide selection of deals on some of the best streaming devices we've tested. 

So, whether you want to upgrade the streaming smarts on your TV or simply buy a new TV, you don't need to break the bank with these Streaming Day deals. Currently, there are plenty of deals on Fire TVs, Roku devices/TVs, and there's even a killer deal on the Apple TV 4K. We'll keep our eyes out for any Chromecast sales, as those have yet to pop up.

Streaming Day deals — services

Hulu: was $7.99/month now $2 per month @ Hulu

Hulu: <a href="https://click.linksynergy.com/fs-bin/click?id=kXQk6*ivFEQ&offerid=966271.1416&type=3&subid=0&u1=hawk-custom-tracking" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow">was $7.99/month now $2 per month @ Hulu
Hulu is celebrating National Streaming Day with an epic deal. Sign up for Hulu today and you'll pay just $2/month for your first three months. Hulu typically costs $7.99/month (ad-supported), so this deal saves you about $17 in total. With a ton of original series and movies, plus the latest TV shows, Hulu is one of the best streaming services for cord cutters. 

Sling TV:&nbsp;$10 off first month @ Sling

Sling TV: <a href="https://sling-tv.pxf.io/c/221109/1132376/14334?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.sling.com%2F" data-link-merchant="sling.com"" target="_blank" rel="nofollow">$10 off first month @ Sling
Sling TV is an affordable live TV service that offers flexibility and lots of customization. For a limited time, new Sling subscribers get $10 off their first month. You can sign up for Sling Orange ($40/month) or Sling Blue ($45/month) — or a combination of both packages ($60/month). After discount, prices for the first month are $30, $35, or $50, respectively. In our <a href="https://www.tomsguide.com/reviews/sling-tv" data-link-merchant="tomsguide.com"" data-link-merchant="sling.com"">Sling TV review, we called the Editor's Choice service a cheap and flexible option for cord-cutters.

Streaming Day deals — devices

Roku Express: was $29 now $24 @ Amazon

Roku Express: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FRoku-Express-Streaming-Device-High-Speed%2Fdp%2FB0BCH5H2R3%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $29 now $24 @ Amazon
The Roku Express (2022) is the Roku you buy if you don't need 4K support. In our <a href="https://www.tomsguide.com/reviews/roku-express-2022-review" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Roku Express 2022 review, we were impressed with it fast app download and load times, but keep in mind it took nearly 14 seconds for it to load Apple TV Plus. 

Roku Streaming Stick 4K: was $49 now $39 @ Amazon

Roku Streaming Stick 4K: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FRoku-Streaming-Device-Vision-Controls%2Fdp%2FB09BKCDXZC%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $49 now $39 @ Amazon
The latest version of Roku's popular streaming stick is our pick for the <a href="https://www.tomsguide.com/us/best-streaming-players,review-2140.html" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">best streaming device you can buy, and that was before it dropped to a new low price. The Roku 4K offers access to all the streaming services you need via a clean interface. Plus, Dolby Vision ensures solid picture quality to a strong standard, and the new long-range Wi-Fi receiver helps you ditch buffering issues.

Fire TV Stick 4K: was $49 now $39 @ Amazon

Fire TV Stick 4K: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fall-new-fire-tv-stick-4k-with-alexa-voice-remote%2Fdp%2FB08XVYZ1Y5%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $49 now $39 @ Amazon
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa and play games for just $39. In our <a href="https://www.tomsguide.com/us/amazon-fire-tv-stick-4k,review-5889.html" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Amazon Fire TV Stick 4K review, we said it does great job balancing functionality, price, and performance.

Apple TV 4K (2021): was $179 now $129 @ Amazon

Apple TV 4K (2021): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2F2021-Apple-TV-4K-32GB%2Fdp%2FB0933D3SN6%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $179 now $129 @ Amazon
The previous-gen Apple TV supports high-frame rate HDR streaming as well as support for multiple users. It also packs Apple's A12 Bionic chip for better performance. In our <a href="https://www.tomsguide.com/reviews/apple-tv-4k-2021" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Apple TV 4K 2021 review, we said it's the new remote which we like the most. It retains touch and gestures, but adds actual buttons as well as an intuitive jog wheel that recalls the old iPods of yore.

Streaming Day deals — Smart TVs

Smart TV sale: smart TVs from $79 @ Amazon

Smart TV sale: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Ftvs%2Fb%3Fie%3DUTF8%26node%3D172659%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">smart TVs from $79 @ Amazon
Amazon has smart TVs on sale for as low as $79. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon.

Insignia 43" 4K Fire TV: was $299 now $189 @ Amazon

Insignia 43" 4K Fire TV: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FAll-New-Insignia-NS-65DF710NA21-65-inch-Smart%2Fdp%2FB08X7K3H7K%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $299 now $189 @ Amazon
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our <a href="https://www.tomsguide.com/reviews/insignia-4k-ultra-hd-fire-tv-edition" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Hisense 58" 4K Roku TV: was $338 now $268 @ Walmart

Hisense 58" 4K Roku TV: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FHisense-58-Class-4K-UHD-LCD-Roku-Smart-TV-HDR-R6-Series-58R6E3%2F587182688" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $338 now $268 @ Walmart
The Hisense R6 series includes HDR support, 4K resolution, and Roku's excellent operating system. At its current sale price, it's one of the cheapest 58-inch 4K TVs we've seen all year. It features Dolby Vision/HDR 10 support, a low-lag gaming mode, and DTS Studio Sound. 

Hisense 55" QLED 4K Roku TV: was $429 now $379 @ Best Buy

Hisense 55" QLED 4K Roku TV: <a href="https://shop-links.co/link?skuId=6502597&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fhisense-55-class-u6gr-series-quantum-uled-4k-uhd-smart-roku-tv%2F6502597.p%3FskuId%3D6502597&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $429 now $379 @ Best Buy
The Hisense U6GR uses QLED technology coupled with full array local dimming to offer sharper colors, brightness, and contrast than traditional TVs. It features Dolby Vision/HDR10/HLG support, Alexa/Siri/Google Assistant compatibility, and four HDMI ports (including one HDMI 2.1 port). 

TCL 75" 4K Roku TV: was $619 now $569 @ Best Buy

TCL 75" 4K Roku TV: <a href="https://shop-links.co/link?skuId=6500476&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Ftcl-75-class-4-series-4k-uhd-hdr-smart-roku-tv%2F6500476.p%3FskuId%3D6500476&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $619 now $569 @ Best Buy
Get the most screen real estate for your dollar with the TCL 75-inch 4-Series Roku TV. It offers HDR support, Siri/Alexa/Google Assistant compatibility, and four HDMI ports. It also comes with Roku's smart platform, which is our favorite for streaming shows from Netflix, Disney Plus, HBO Max, and more. 

Amazon 65" 4K Omni QLED Fire TV: was $799 now $649 @ Amazon

Amazon 65" 4K Omni QLED Fire TV: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB09N6J7KJD%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $799 now $649 @ Amazon
Released in October, Amazon's Omni 4K QLED Fire TV is on sale for just $649. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our <a href="https://www.tomsguide.com/reviews/amazon-fire-tv-omni-qled" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_self">Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.