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Apple Black Friday deals — best early sales in 2021

Apple iMac 24-inch
(Image credit: Future)

Apple Black Friday deals are starting early this year. We're currently seeing discounts on everything from the AirPods to the MacBook Air. In the coming days, we expect to see more sales on Apple's latest devices like the recently announced AirPods 3 and the new MacBook Pros. As we've seen in previous years, Apple Black Friday deals tend to offer the lowest prices of the year. 

Although Black Friday deals may seem far off, October is nearly over and the holidays will be here before you know it. So we're rounding up the best early Apple Black Friday deals you can get right now. 

The good news is that we expect all Apple devices to undergo serious price cuts. Shoppers can expect to save from $50 to $350 off their favorite Apple kit. And while the Apple Store will likely have its own Black Friday sale, as it's done in previous years, we don't expect it to offer much in terms of dollar-off discounts. So we're recommending you stick with Apple-authorized retailers like Amazon, Walmart, and Best Buy for your Apple needs. That said, here's are today's top sales. 

Apple Black Friday deals — best early sales


AirPods (with Charging Case)

AirPods (with Charging Case): was $159 now $119 @ Amazon
Amazon has the Apple AirPods with standard charging case on sale for $119. That's just $20 shy of their all-time price low. These AirPods feature Apple's H1 chip for fast wireless connectivity with Apple devices. 

AirPods w/ Wireless Case

AirPods w/ Wireless Case: was $199 now $159 @ Amazon
For a limited time, you can get the AirPods with Wireless Charging Case for just $159 at Amazon. They come with a Qi-compatible case that allows for wire-free charging. 

New AirPods 2021

New AirPods 2021: was $179 now $174 @ Amazon
Available October 26: The new AirPods look similar to the AirPods Pro, but lack the Pro's eartips, so they will likely offer a fit similar to that of the regular AirPods. The third-gen AirPods now offer Spatial Audio, which creates immersive listening experiences for music-listening, movie-watching, and more. They're also IPX4 sweat and water resistant, a feature that was previously exclusive to the AirPods Pro. The new AirPods can be purchased now and will arrive October 26.

AirPods Pro

AirPods Pro: was $249 now $197 @ Amazon
Apple's best-selling, in-ear wireless headphones are on sale and ready to ship. Currently, Amazon has them on sale for $197, which is their lowest price right now. However, they hit $169 last year and we predict they'll be $10 to $20 cheaper this year. They're IPX4 certified and offer active noise cancellation for the most immersive sound experience.

AirPods Max

AirPods Max: was $549 now $449 @ Amazon
Lowest price ever! The AirPods Max are Apple's premium, retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to offer a surround sound experience. Amazon has the AirPods Max on sale for $449, which is $100 off and their lowest price ever. 


8.3" iPad mini 2021 Best Buy

8.3" iPad mini 2021: up to $460 off w/ trade-in @ Best Buy
If you have an old iPad you want to get rid of, Best Buy is the way to go. The retailer will give you up to a $460 credit if you trade-in your old iPad for the new iPad mini. For instance, the previous-gen iPad mini would fetch you a $175 credit. 

iPad 2021 Walmart

10.2" iPad (64GB/2021): was $329 now $299 @ Amazon
Out of stock: The new 2021 iPad features Apple's A13 Bionic CPU, a new 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. Walmart offers the same price.  

10.9" iPad Air

10.9" iPad Air (64GB/2020): was $599 now $539 @ Amazon
The iPad Air sports a larger 10.9-inch display, speedy A14 Bionic CPU, and support for USB-C charging. Plus, with Magic Keyboard support, it's as close to a laptop replacement as you can get. Right now it's at its second-lowest price ever. (It sold for $499 — its all-time lowest price — most of the summer). 

11" iPad Pro (128GB/2021)

11" iPad Pro (128GB/2021): was $799 now $749 @ Amazon
The new 11-inch iPad Pro sports Apple's M1 CPU for record-breaking speed and performance. It features a stunning 11-inch Liquid Retina display with 120Hz Pro Motion, TrueTone, and P3 wide color. You also get 12MP wide and 10MP ultra-wide cameras and Wi-Fi 6 support. , Walmart also has it on sale for $749.

12.9" iPad Pro (128GB/2021)

12.9" iPad Pro (128GB/2021): was $1,099 now $999 @ Amazon
Editor's Choice deal: Apple's top of the line iPad just got a massive price cut. For a limited time, Amazon has the new iPad Pro 12.9-inch tablet on sale for $999. That's $100 off and its cheapest price ever. It features a stunning 12.9-inch Liquid Retina mini LED display (2732 x 2048) with 120Hz Pro Motion, TrueTone, and P3 wide color. You also get 12MP wide and 10MP ultra-wide cameras and Wi-Fi 6 support. The new Apple M1 CPU also means it's the fastest iPad ever. 


MacBook Air M1

MacBook Air (M1): was $999 now $929 @ Amazon
The new MacBook Air offers fantastic performance thanks to its new Apple Silicon. The new M1 CPU also helped it reach over 14 hours on our battery test. For a limited time, Amazon has it on sale for $929. It features a 13.3-inch Retina display, Apple M1 CPU, 8GB of RAM, and a 256GB SSD. The 512GB model is also on sale for $1,099 ($149 off). We expect Apple Black Friday deals will drop the base mode's price to at least $899. 

MacBook Pro (M1/256GB)

MacBook Pro (M1/256GB): was $1,299 now $1,179 @ Amazon
The new MacBook Pro with Apple's M1 chip delivers performance that runs circles around Windows laptops. Plus, you get a brighter display than the MacBook Air and beefier 8-core graphics. Even better, the system lasted over 16 hours in our battery test. The base 256GB config is now on sale at Amazon, which is one of the best early Apple Black Friday deals we could find. (The 512GB model is $150 off).

MacBook Pro 2021

MacBook Pro 14" (M1 Pro/512GB): was $1,999 now $1,949 @ Amazon
Save $50: The 2021 MacBook Pro sports Apple's new M1 Pro CPU, which delivers 8 more GPU cores, a better Media Engine, and more memory bandwidth than the already incredible M1 chip. It's also Apple's first 14-inch MacBook Pro featuring a 14.2-inch Liquid Retina XDR mini-LED display with 3024 x 1984 resolution. Others specs include 16GB of RAM and a 512GB SSD. You also get three Thunderbolt 4 ports, HDMI port, SDXC card slot, and a MagSafe 3 port. You can purchase it now and save $50 in the process. 

MacBook Pro 16" (M1 Pro/512GB)

MacBook Pro 16" (M1 Pro/512GB): was $2,499 now $2,449 @ Amazon
Save $50: The 16-inch MacBook Pro sports Apple's new M1 Pro CPU. It features 10 core and a 16-core GPU. It also features a 16-inch Liquid Retina XDR mini-LED display with 3456 x 2244 resolution. Others specs include 16GB of RAM and a 512GB SSD. You also get three Thunderbolt 4 ports, HDMI port, SDXC card slot, and a MagSafe 3 port. This model can be configured with an even more powerful M1 Max CPU (from $3,499), which features a 10-core CPU and 32-core GPU. Amazon is taking $50 off the base model. 

Apple Watch and More

Apple Watch 6 (GPS/44mm)

Apple Watch 6 (GPS/40mm): was $399 now $329 @ Amazon
The new Apple Watch 6 features a brighter display, new S6 CPU, and built-in blood oxygen sensors that support Apple's new Blood Oxygen app. Today's sale is one of the best deals you can get on Apple's current-gen watch. 

Apple TV 4K 2021

Apple TV 4K (2021): was $179 now $169 @ Amazon
The new Apple TV supports high-frame rate HDR streaming as well as support for multiple users. Apple has added a speedy A12 Bionic chip for snappy performance, but it's the new remote, which we like the most. It retains touch and gestures, but adds actual buttons as well as an intuitive jog wheel that recalls the old iPods of yore.

Apple Black Friday deals to expect in 2021

iPhone 13: The iPhone 13 is here and retailers will have a fire sale on both the new phones and Apple's older models. Last year's best Apple Black Friday deals dropped the iPhone 12's price to $0 with trade-in and a new line. So far, we're already seeing those prices on the new iPhone 13. That means we could see better trade-in promos during the holiday season or Apple's older phones will get steeper price cuts. iPhone 12 deals, for instance, continue to plummet in light of Apple's new phones. 

MacBook Air M1: The Editor's Choice MacBook Air dropped to an all-time price low of $749 this past summer. However, it was an exclusive students-only deal at Best Buy. (Non-students paid $849). Amazon didn't match Best Buy's price, but they did drop the base model to $849. Sadly, I don't think we'll see that $749 price point again. That said, I do think the base model will crash to $799 at both Best Buy and Amazon. This time, the deal will not require a valid edu e-mail. 

AirPods: $89 AirPods anyone? Last year the AirPods dropped to $99 on Cyber Monday. It's likely they could hit $89 this year (or less via an epic Woot deal). They already hit $99 this past Labor Day. Meanwhile, the AirPods Pro hit $169 last holiday season. They were on sale for $179 on Labor Day, so they could hit $159 or $149 this holiday season. Any new AirPods 3 that may come out this year will likely see modest discounts of $20 to $30 off.

Apple Watch: I've been giving Apple Watch deals extra special attention because I wouldn't mind upgrading my Series 4 if the right deal comes along. So far in 2021, the Apple Watch 6 has dropped to an all-time low of $249 (normally $399), whereas the Apple Watch SE has hit $239 (normally $279). The Apple Watch 7 is still unavailable, but we suspect it'll be out before November. (Apple mentioned a coming later this fall date when they announced it). That means we'll likely see the new Apple Watch 7 discounted to $329 (assuming Apple keeps the price at $399 for the base 40/mm GPS model). 

iMac M1: The new iMac M1 has been $50 off since it made its debut earlier this year. However, it's likely we could see up to $150 off as part of this year's Apple Black Friday deals. Meanwhile, any older Intel-based iMacs, such as the iMac 4K, will hit $899, whereas the iMac 27-inch 5K model could hit $1,499. (It hit $1,649 earlier this year). 

When do Apple Black Friday deals begin?

Black Friday falls on November 26, 2021. In anticipation of the retail holiday, various stores are now offering Apple Black Friday deals weeks in advance of the actual holiday. For instance, the AirPods Pro, MacBook Air, and iPad Air are all currently on sale. We're even seeing modest $50 discounts on some of Apple's latest kit, such as its new MacBook Pro. 

Where can I find the best Apple Black Friday deals

The Apple Store is expected to offer its Apple Black Friday sale again this year. However, we recommend purchasing your Apple devices at authorized Apple retailers, such as Amazon and Best Buy. They've proven year after year that they offer better dollar-off discounts then the Apple Store. A few early deals include: 

AirPods Pro: was $249 now $197 @ Amazon
iPad Air 10.9" (64GB):
was $599 now $539 @ Amazon
iPhone 13: up to $1,500 off @ Verizon
MacBook Air 13" (256GB/M1): was $999 now $929 @ Amazon
New MacBook Pro 14" (512GB):
was $1,999 now $1,949 @ Amazon

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.