Amazon Prime Day TV sales — Fire TVs from $89, LG OLED $200 off and more

Amazon Toshiba Fire TV and Insignia Fire TV
(Image credit: Amazon)

Amazon TV sales are some of the most sought after deals from the online mega-retailer and with the retailer's latest Prime Day event in full swing, now is great time to be in the market for a new television. 

With so many models to choose from, it can be hard to sort through the best Amazon TV sales, especially with Amazon's Prime Early Access Sale upon us. But with years of experience covering TV sales from every retailer, your friends at Tom's Guide know how to pick the cream of the crop and we're sharing the best Amazon TV sales below.

For instance, right now Amazon has 4K OLED TVs on sale from $896 (opens in new tab), meaning you can take advantage of stunning OLED picture quality without breaking the bank. Plus, you can get 4K TVs from $199 or less (opens in new tab) after discount. Here are the best Prime Day TV sales you can shop now.  

Amazon TV deal of the day

Amazon Omni Series 55" 4K TV: $559 (opens in new tab)

Amazon Omni Series 55" 4K TV: $559 $112 @ Amazon (opens in new tab)
Coming soon! At some point , Amazon says it will offer its 55-inch Omni Series TV for just $112. That's the cheapest 55-inch 4K TV we've ever seen. The TV includes HDR10/HLG support, always-on mics for hands-free Alexa, and two-way video calling support. This will be a Prime member only deal. As of right now, Amazon is taking $50 off the Omni Series 55".

Best Amazon TV sales

32-49 inch TVs

TV sale: deals from $89 @ Amazon (opens in new tab)

TV sale: deals from $89 @ Amazon (opens in new tab)
If you're looking for a budget TV, Amazon has smart TVs on sale from $89. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a child's room or guest room). However, the sale also includes larger sets. These are among the cheapest Amazon TV deals we've ever seen outside of Black Friday. 

Insignia 43" F30 4K Fire TV: $299 (opens in new tab)

Insignia 43" F30 4K Fire TV: $299 $199 @ Amazon (opens in new tab)
The Insignia F30 is one of the cheapest 4Ks you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. We love this deal because you get 4K resolution — instead of 1080p — for just under $200.

Pioneer 43" 4K Fire TV: $319 (opens in new tab)

Pioneer 43" 4K Fire TV: $319 $229 @ Amazon (opens in new tab)
Pioneer is back in the TV-making business with a new 4K Fire TV. The TV features Dolby Vision support, DTS Virtual X sound, Apple AirPlay support, and a voice remote with Alexa. 

Amazon 4-Series 43" Fire 4K TV: $369 (opens in new tab)

Amazon 4-Series 43" Fire 4K TV: $369 $299 @ Amazon (opens in new tab)
If you're looking for an inexpensive 4K TV, you'll be well served by Amazon's new 4-Series of Fire TVs. This set packs HDR support (HDR10/HLG) and Alexa integration (via the remote control). 

50-59 inch TVs

Insignia 50" F30 4K Fire TV: $399 (opens in new tab)

Insignia 50" F30 4K Fire TV: $399 $249 @ Amazon (opens in new tab)
If you want a big-screen TV on the cheap, Amazon still has the Insignia 50-inch F30 4K Fire TV on sale, even after the 55-inch model went out of stock. The TV offers HDR10 support, DTS Studio Sound, and it comes with a voice remote, which lets you control it with the sound of your voice. The $150 discount is also pretty attractive.

Fire TV 50" 4-Series 4K TV: $469 (opens in new tab)

Fire TV 50" 4-Series 4K TV: $469 $349 @ Amazon (opens in new tab)
A $100 discount on Amazon's Fire TV 4-Series is nothing to turn your nose up at. For the money, you get a 50-inch set with 4K resolution along with HDR 10 and Dolby Digital Plus support. You also get a Alexa Voice remote, 3 HDMI ports and easy access to all the best streaming services.

Amazon Omni Series 50" 4K TV: $509 (opens in new tab)

Amazon Omni Series 50" 4K TV: $509 $399 @ Amazon (opens in new tab)
Amazon's Omni Series of TVs are a premium line of Fire TVs. The TVs include features like HDR10/HLG support, always-on mics for hands-free Alexa, and two-way video calling support (additional webcam purchase is required). Normally priced at $509, it's on sale for just $399 — although we've seen it as low as $279 in the past, so it may drop again.

TCL 55" 4K QLED TV: $549 (opens in new tab)

TCL 55" 4K QLED TV: $549 $399 @ Amazon (opens in new tab)
Editor's Choice: The TCL S546 is our favorite QLED TV when it comes to value. In our TCL 5-series review (opens in new tab), we said it offered killer performance and a wide variety of features. These include support for Dolby Vision/HLG/HDR10/HDR10 Plus, voice remote with Alexa support, auto game mode, and Google TV. Priced at $399, it's an epic bargain. Best Buy offers the same price (opens in new tab).

Amazon 4-Series 55" Fire 4K TV: $519 (opens in new tab)

Amazon 4-Series 55" Fire 4K TV: $519 $429 @ Amazon (opens in new tab)
All of Amazon's new 4-Series of Fire TVs are currently on sale. However, the 55-inch model is now at an all-time low offering the biggest bang for your buck. The Amazon Fire TV 4-Series are less expensive than the new Omni Series. However, they offer premium perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control). 

Hisense 50" 4K ULED Fire TV: $529 (opens in new tab)

Hisense 50" 4K ULED Fire TV: $529 $339 @ Amazon (opens in new tab)
Big price drop: The 50U6HF uses Hisense's ULED tech to deliver richer and more brilliant colors. The TV supports Dolby Vision/HDR/HDR10/HDR10 Plus formats, features a built-in auto gaming mode, and sports a 240Hz refresh rate.

60-85 inch TVs

Hisense 65" 65U7G QLED Android Smart TV: $ (opens in new tab)

Hisense 65" 65U7G QLED Android Smart TV: $1,099 $699 @ Amazon (opens in new tab)
The U7G series from Hisense uses the TV maker's ULED technologies to boost color, contrast, brightness and motion. It also uses Quantum Dot color for more accurate colors than a standard LED TV. You get Dolby Atmos and Dolby Vision support too in a set that's currently $400 off.

TCL 65" 4K QLED Roku TV:  $999 (opens in new tab)

TCL 65" 4K QLED Roku TV: $999 $949 @ Amazon (opens in new tab)
The TCL 65S535 is part of TCL's QLED series of TVs. The QLED TV has up to 80 zones of LED local dimming. It also supports HLG/HDR10/Dolby Vision content and an Auto Game Mode, which switches the TV to low-latency game mode when it detects a console connected and powered on. We've seen this set go for as low as $799 in the past, so keep an eye out to see if the price drops again.

Hisense 75" U7G 4K ULED TV: $1,499 (opens in new tab)

Hisense 75" U7G 4K ULED TV: $1,499 $999 @ Amazon (opens in new tab)
The Hisense U7G delivers top value with plenty of smart TV features and a rapid screen for gamers. The QLED TV (Hisense calls it "ULED") offers HDR10/HDR10+/Dolby Vision/HLG support, Dolby Atmos audio, Android TV with Google Assistant, and a voice remote. At its current sale price, it's one of the best Amazon TV deals out there for thrifty shoppers hunting for a giant screen. 

Sony 75" X80K 4K TV: $1,299 (opens in new tab)

Sony 75" X80K 4K TV: $1,299 $1,098 @ Amazon (opens in new tab)
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's now at its lowest price ever.

OLED

Vizio 55" OLED 4K TV: $1,199 (opens in new tab)

Vizio 55" OLED 4K TV: $1,199 $999 @ Amazon (opens in new tab)
Vizio's OLED TV is back on sale. The 55-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine, which is designed for Xbox and PS5 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. It's on a small sale right now, but keep in mind it was $806 just a few months ago, so we recommend holding out for a lower price (if you're not in a rush). 

LG A1 55" 4K OLED TV: $1,299 (opens in new tab)

LG A1 55" 4K OLED TV: $1,299 $963 @ Amazon (opens in new tab)
The A1 series is LG's entry-level line of OLED TVs. The TV offers Dolby Vision/HDR10/HLG support, Google Assistant and Amazon Alexa built-in, and webOS 6.0, which gives you access to many major streaming apps like Disney Plus, Netflix, Apple TV, and more.

Samsung 55" 4K OLED TV: $2,197 (opens in new tab)

Samsung 55" 4K OLED TV: $2,197 $1,597 @ Amazon (opens in new tab)
Samsung's new OLED TV just came out and it's already on sale. Available in 55-inch and 65-inch sizes, the Samsung S95B series uses the company's Neural Quantum Processor 4K, which is the same flagship CPU inside Samsung's Neo QLED TVs. The QD-OLED promises to deliver the pixel-perfect illumination of OLED panels with the brightness and life-like color of LCD panels, as well as beat the already impressive QLED tech when it comes to better backlight control. Amazon is running out of stock at the time of publishing, so note Samsung offers the same price (opens in new tab)

LG G2 77" 4K OLED TV: $4,199 (opens in new tab)

LG G2 77" 4K OLED TV: $4,199 $3,396 @ Amazon (opens in new tab)
The new LG G2 is the brightest OLED TV we've tested. In our LG G2 OLED TV review (opens in new tab), we called it the ultimate QD-OLED TV rival. It offers about 30% higher brightness than its predecessor and boasts new gaming features, AI-boosted sound quality, and support for just about every HDR format you can think of. LG also claims this panel prevents burn-in, though we haven't put that to the test just yet. When it comes to performance, this TV is currently the king of OLED TVs. Best Buy has the LG G2 OLED for $3,799 (opens in new tab).

Sony A80J 77" 4K OLED TV: $3,499 (opens in new tab)

Sony A80J 77" 4K OLED TV: $3,499 $3,298 @ Amazon (opens in new tab)
This beast of an OLED TV from Sony had been $1,500 off as part of Amazon's Prime Day Early Access sale, though now it's only $200 off. Still, this set packs an XR processor to deliver intense contrast, peak brightness and natural colors. As a Google TV you can browse through dozens of popular apps including Netflix, Disney Plus and YouTube. And the 77-inch OLED display with XR Triluminos Pro and XR Contrast is truly stunning. It's also designed specifically to take advantage of the power of the PS5, so avid gamers will definitely want to consider this deal should the bigger discount return.

The best Amazon TV deals for budget shoppers

Amazon sells so many TV makes and models that it can be hard to know where to start when you're looking for the best deals. Here are some of Amazon's popular TV ranges that we recommend for budget shoppers:

  • Fire TVs: Amazon's own Fire TVs usually see major discounts during sales events like Black Friday or Prime Day. Almost every Fire TV will see big price cuts, but look for deals on the Toshiba C350 or the Insignia F30. These 4K models balance good performance with an affordable price tag.
  • Hisense TVs: Hisense is one of our favorite brands for budget-friendly TVs. The Hisense U7G is one of the best gaming TVs on the market, while Hisense U8G is one of the best 4K TVs. We also like the H8G, which is one of the best TVs you can find for less than $400.
  • TCL TVs: We named the TCL 5-Series one of the best TVs under $500. The previous model, the TCL 4-Series has gotten cheaper and is great for under $300. 

Amazon TV sales — What you need to know

TVs are some of the most popular products on Amazon. If you can wait, you'll normally see the lowest prices during sales events like Black Friday or Prime day, but there are still excellent TV deals to be found on Amazon through the entire year.

For your main TV, we recommend looking for a FHD or 4K set. The Insignia 50-inch 4K Fire TV (opens in new tab) and the Toshiba 50-inch 4K Fire TV (opens in new tab) are great bets that can be found on sale for around $300 or less. Both these models also come with HDR support for better visuals.

If you're looking for an Amazon TV deal for the least possible amount of money, that would be the Insignia 24-inch 720p Fire TV for $89 (opens in new tab). While this TV is super-cheap, note that for your money you'll get a small 24-inch screen and a low 720p resolution. We'd recommend this TV for a kitchen or kid's bedroom, rather than relying it for your main setup.

In terms of other brands, it's common to see deals on TCL, Hisense, LG, and Samsung 4K TVs. We've seen TCL and Hisense 50-inch panels selling for under $279. If you're looking for a bigger screen, expect 70-inch TVs to sell starting from around $549 after discount.

Tips for scoring the best Amazon TV sales

  • Use price checking tools: Amazon deals are tempting, but before you hit purchase, it's a good idea to check the price history of an item to see if it's been cheaper in the past. We use CamelCamelCamel (opens in new tab), a website that tracks the price history of millions of Amazon products. 
  • Check Amazon's competitors: Sometimes, other retailers like Best Buy, Target, and Walmart will undercut Amazon with lower prices or bonus freebies. So make sure to check other retailers before you purchase on Amazon to see if you could get a better deal elsewhere.
  • Don't trust Amazon's reviews: Amazon user reviews can be useful, but sometimes it feels like there are just as many fake reviews as there are reviews from genuine users. We recommend using websites like Fakespot (opens in new tab) to tell if you're looking at real reviews or not.
  • Consider refurbished carefully: We recommend proceeding with caution when purchasing refurbished TVs, as there's no knowing whether your set will arrive scratched, dented or worse. If so, you may have to pay for shipping to return the TV to Amazon. Unless the savings are huge on a refurbished TV, you might choose to stick to new models instead.

Next: This is the October Prime Day TV deal we are waiting for.

Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.