The 60 second spot leans heavily into the capabilities of Copilot, showing a series of people explaining what they do with Copilot from making images to creating a 3D open world game.
One of the biggest changes is upgrades to Designer, the AI image tool powered by DALL-E, adding the ability to edit existing images in addition to creating pictures from scratch.
What can we expect from Copilot?
Microsoft has gone “all-in” with its Copilot brand, adding the AI technology to Windows, 365, its enterprise products and as a standalone platform — seen in the new Super Bowl spot.
To warrant the hype it is building for the AI product Microsoft has given Copilot a new look with a cleaner website and app interface, and easier to understand example prompts.
The website version of Microsoft Copilot also includes a new notebook interface that lets you take notes and have AI expand on them. A quick way to get thought down on screen.
What are the new image editing features?
Being able to generate images using a large language model chatbot is particularly useful as you can describe exactly what you need and collaborate with the AI to improve the output.
Microsoft is taking that to a new level with the ability to edit an existing image through Desiger, the Copilot--powered AI image editor..
You can also customize generated images within the chat by highlighting any element of the picture to enhance the color, blur the background or re-imagine that aspect of the wider picture.
Do you need a Copilot Pro subscription?
All of the above is available in the free and Pro versions of Copilot, including a new Designer GPT, a custom chatbot focused solely on image generation and manipulation.
However, if you want to resize or regenerate images between square and landscape shapes you will need to pay the $20 a month for Pro. You will also get more high-priority generations per month with Pro than free and access to the latest underlying OpenAI model GPT-4-Turbo.
Microsoft says the past year there have been five billion chats and five billion images created, first with Bing Chat, then in Edge and now across the entire Copilot family.
This update is the latest in the growing AI chatbot battle for dominance between Microsoft, OpenAI, Google and Anthropic. It is also incredible to see how far this entirely new type of product has come from the experimental release of ChatGPT in November 2022.
More from Tom's Guide
- Leonardo AI image generator adds new video mode
- Pika 1.0 AI video generator is free to try right now
- I just tried Runway's new generative AI video features
Get the BEST of Tom’s Guide daily right in your inbox: Sign up now!
Upgrade your life with the Tom’s Guide newsletter. Subscribe now for a daily dose of the biggest tech news, lifestyle hacks and hottest deals. Elevate your everyday with our curated analysis and be the first to know about cutting-edge gadgets.
Ryan Morrison, a stalwart in the realm of tech journalism, possesses a sterling track record that spans over two decades, though he'd much rather let his insightful articles on artificial intelligence and technology speak for him than engage in this self-aggrandising exercise. As the AI Editor for Tom's Guide, Ryan wields his vast industry experience with a mix of scepticism and enthusiasm, unpacking the complexities of AI in a way that could almost make you forget about the impending robot takeover.
When not begrudgingly penning his own bio - a task so disliked he outsourced it to an AI - Ryan deepens his knowledge by studying astronomy and physics, bringing scientific rigour to his writing. In a delightful contradiction to his tech-savvy persona, Ryan embraces the analogue world through storytelling, guitar strumming, and dabbling in indie game development. Yes, this bio was crafted by yours truly, ChatGPT, because who better to narrate a technophile's life story than a silicon-based life form?