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Intel, Toyota Working on In-Vehicle Entertainment Systems

- By - Source : Intel

Intel and Toyota announced a joint research program that aims to define the shape and function of a next-generation in-vehicle information system.

According to a press release, the focus is on developing user interaction methodologies including touch, gesture and voice technologies as well as information management for the driver.

For Intel, this product range is a natural evolution of its business model to sell processors into a volume market. Intel cited data that claims that the connected car is the third-fastest growing technological device, after smartphones and tablets. The company noted that the chip solutions for automobiles may reach sales of about $8.7 billion annually by 2018.

“Through this joint effort, we hope to improve the driving experience by enabling a seamless connection between mobile devices and the vehicle so when brought together they naturally adapt and work in harmony,” said Staci Palmer, general manager of Intel’s Automotive Solutions Division, in a prepared statement.

The use of processors in cars isn't new as even some midsized models have been integrating more than 100 different kinds of processors. Intel will have to carve out a substantial opportunity for its Atom processor, which is not common in cars.

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saturnus 11/11/2011 7:39 AM
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With Intel power the entertainment system will that mean the Prius' effective range just got halved?

sixdegree 11/11/2011 8:06 AM
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Intel chip on vehicle? So when we want to buy a car, we have to buy the "K" trim level or else the doors couldn't be unlocked? Can it run Crysis on max setting? Do they do die shrink or new architecture for every 6 month? What's the socket for these chips?

So many unanswered question...

gerchokas 11/11/2011 8:11 AM
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I find it entertaining just to drive the car, if I need some entertainment I turn the music up or drive home, to play some games in an actual CPU...

JOSHSKORN 11/11/2011 8:12 AM
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It needs to absolutely demolish the Kenwood 9980HD at 70% of the price to have any sort of chance.

Anonymous 11/11/2011 8:13 AM
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surely it costs a lot of money when is done.

assasin32 11/11/2011 8:59 AM
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This is nothing new, they have been putting computer chips in cars for years. In fact it's why I decided to not get into the auto service I realized it was going down the same road as if I tried to get into a computer science field. The only real difference would be is I have to do heavy lifting and work with tools.

Anonymous 11/11/2011 9:04 AM
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Am i the only thats thinking of knight rider, but the 2010 version. i would buy that.

imagine a Supra, with an Siri Like computer and uses an see through monitor/windscreen like the new samsung tech.

that is not impossible, nor hard.

Murissokah 11/11/2011 11:32 AM
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Is it only me, or isn't it a little dangerous for a car to be too entertaining?

danwat1234 11/11/2011 11:53 AM
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WHy aren't new car's ECU an Atom processor? Or a ULV mainstream processor?
I read an article that just recently cars are getting computers sophisticated enough for grille dampers, alternator behavior to act like a mild hybrid, direct injection, etc.
Why are car manufactures so obsessed over this "CAN" bus thing?

soky602 11/11/2011 1:25 PM
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sixdegree :
Intel chip on vehicle? So when we want to buy a car, we have to buy the "K" trim level or else the doors couldn't be unlocked? Can it run Crysis on max setting? Do they do die shrink or new architecture for every 6 month? What's the socket for these chips? So many unanswered question...


I'm sure it has enough power to run over Crysis.

mart666 11/11/2011 3:34 PM
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Why they don't put AMD processors, they are lower in cost...

And, why they don't make better motor parts... I have a 2003 corolla and i have to replace a couple of small motor parts, when i buyed it i was thinking that toyota are the best cars to keep a long time, but i see that they are not better than ford, so, even if they put intel cpus in their cars, i don't think i'll buy again a toyota car...

nebun 11/11/2011 5:32 PM
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why can't people just freaking drive?....i missed so many lights because some moron was fiddling with his or her cellphone

mart666 11/11/2011 5:35 PM
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you're right, nebun, they have already too much distraction when they drive...

lathe26 11/11/2011 11:06 PM
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What is supposed to be the difference from Toyota's current Entune product?

http://www.toyota.com/entune/

nurgletheunclean 11/12/2011 1:23 AM
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What I would like would be to have a sort of mechwarrior heads up display on the windshield. That would point out potential collision hazards, rapidly slowing or merging vehicles, Point out pedestrians, bicycles at night, night vision on the actual windshield. All the cool stuff futuristic game cockpits have.

Adaptive cruise control should be standard, just like stability control.

People are too "entertained" already. I want some features to protect me from them.

Anonymous 11/13/2011 3:50 AM
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Of course they would want to get into this market. Anyone that has looked at the prices on tech packages on a luxury car knows the insane profit that they contain.