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Thor, Star Wars Releases Lift Disappointing Blu-ray Sales

- By - Source : IHS

Blu-ray has lost quite a bit of traction in consumer interest with streaming media capturing most of the attention these days.

Recent data released by IHS also suggest that Blu-ray has not quite climbed to the level of sales movie makers anticipated when the first players were released more than five years ago. According to IHS, Blu-ray movie sales were just 4.9 million units in the first three weeks of September, compared to DVD sales of 23.8 million. However, Blu-ray sales are more than twice as high as they were in the same period of last year (2.3 million).

Content is driving sales and it seems that this is not different for Blu-ray. Rather disappointing sales earlier this year appear to have been improved with some significant releases in September, such as the release of Tyler Perry’s Big Happy Family, and Sons of Anarchy: Season 3 in the first week of the month. Rio was released on August 2, but remained the number one BD title for the week. X-Men followed in the second week. In the third week, there was notable increase in sales from  1.6 million to 2.2 million discs, which was quite apparently promoted by the releases of Thor and Star Wars.

“Studios are starting to bring the crown jewels out of the vault for BD release,” said Jan Saxton, an analyst for IHS. “That, coupled with the first releases from a very strong summer box office, has the potential to turn the movie disc market around. Weak DVD sales have continually dragged the market down in 2011, but with the strong showing of X-men: First Class, Thor and Star Wars, the overall market may have hit an inflection point.”

X-Men reportedly sold about 600,000 units in its first week, Thor and Thor 3D hit about 500,000 in the debut week and the nine-disc Star Wars set sold 400,000 units, IHS set. However, Star Wars sales were heavily discounted: the MSRP is $140, but retailers such as Amazon sold the package for as low as $83. Walmart lists it for $80.

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xsamitt 10/15/2011 1:17 PM
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giovanni86 10/15/2011 1:28 PM
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-13+

Keep dropping those prices on blue-ray movies and i will keep snatching them up. Just saw a deal at fry's for some mediocre movies but you can't beat two for 12 bucks =D. Anything around 10-13 buck range is around where i go crazy for movies and end up spending $80 when all i wanted to do was buy 2 i walk out with like 6-8 hahaha. Compulsiveness.

CaedenV 10/15/2011 1:41 PM
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greghome 10/15/2011 1:42 PM
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-7+

IMO, the reason why the general public dont buy Blu-ray (aside from online streaming and pirating) is that most of them dont really care about image quality and just wants to watch the movie, not to mention a lot of Blu ray releases I've seen are just DVDs ported on a shiny new disc......

A lot of them just dont wanna buy a new blu-ray player, much like how many people still have VCRs even now and dont even wouldnt have gotten a DVD player if all those new movies were still available in VCR format

omac1a 10/15/2011 2:26 PM
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-5+

I didn't buy Star Wars because of the idiotic tinkering that George Lucas did with it. If he had included the originals in with the Blu Ray then I would have bought it. As it stands, the movies he is trying to sell are NOT the movies I grew up with. I have spent thousands over the years on Star Wars comics, action figures (NOT DOLLS!) and other paraphernalia. All because I love Star Wars.

Alsone 10/15/2011 3:37 PM
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-12+

Players and discs need to be cheaper.

Anonymous 10/15/2011 3:47 PM
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-9+

Exactly what omac1a said.

I have SW on VHS, LaserDisc (Ep 4-5-6) and DVD (1-6) and was eagerly looking forward to the 9 disc BD edition.

I pre-ordered it on Amazon, until I read about the "Nooooooooooo" Vader crying like a baby addition (among several other stupid changes) and promptly cancelled my pre-order.

One of the reasons BD hasnt taken off so well could also be the "region encoding" issue.

Region free DVD players are a dime a dozen where I live.

Region Free BD players are very rare and prohibitively expensive (3 times the price of locked players). Region locking BD releases means I cant buy BD's from the cheapest source like I can with DVDs and instead have to buy expensive discs due to region issues.

drwho1 10/15/2011 4:01 PM
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-5+

I own so many movies that is hard to keep track.
But I can say that most are DVD's, the image of them on my Plasma TV are just as good as when I play the few BD movies that I have.

There isn't enough difference to justify the HUGE price difference between this 2 formats.

Like someone mentioned, some BD's are just DVD transfers with NO image improvement whatsoever which should be a shame for movie studios.

reggieray 10/15/2011 4:34 PM
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-2+

Why buy movies? Unlike music, after I watch a movie (several times at most) I don't want to watch it again. If I do years later I can rent it. I have better things to use my money on, like food and shelter.

nebun 10/15/2011 4:36 PM
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-4+

Blu-ray movies are overpriced....i don't understand why?...the movies is shot in hd, how hard is it to give it to the customers in Blu-ray for that same price as the regular dvd?.....greed

jn77 10/15/2011 5:54 PM
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A couple of points here: 1. Blu Ray is still over priced 5 years later 2. Consumers are like cattle, they see $10 a month for streaming service and they are like oohhhh thats not bad........ until they are purchasing 10 different streaming services, cable each month, internet each month, a cell phone each month, and then all of a sudden they wonder where all their money is going and why they are so poor.... Long Term, just buy that stupid blu ray disk and not pay out each month for nothing.

gnookergi 10/15/2011 6:07 PM
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-0+

Buying movies is pointless anyways, especially now that you can just rent from RedBox for $1. The only time I buy a movie is when it's REALLY good, and sadly, those are few these days.

reggieray 10/15/2011 9:24 PM
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Another reason not to build a big collection of movies is because within 10-20 years they will have changed the format again and you basically wasted all of it. If your going to invest in something make sure it can be passed onto to loved ones (kids). Easy to say but there are things that can last generations.

col_krismiss 10/15/2011 10:06 PM
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alextheblue 10/15/2011 10:18 PM
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omac1a :
I didn't buy Star Wars because of the idiotic tinkering that George Lucas did with it. If he had included the originals in with the Blu Ray then I would have bought it. As it stands, the movies he is trying to sell are NOT the movies I grew up with. I have spent thousands over the years on Star Wars comics, action figures (NOT DOLLS!) and other paraphernalia. All because I love Star Wars.

Yeah, I refuse to buy the Bluray version thanks to that doddering old fool's ceaseless tinkering. Next time he remasters it for Holodisc format, I hear he's going to digitally replace C-3PO with Jar Jar Binks Jr.

"Mesa speaks TONSA langeeges!"

inthere 10/15/2011 10:32 PM
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reggieray :
Another reason not to build a big collection of movies is because within 10-20 years they will have changed the format again and you basically wasted all of it. If your going to invest in something make sure it can be passed onto to loved ones (kids). Easy to say but there are things that can last generations.from what I can tell with these blu-ray\dvd combo deals, that is what isnt maintained in DVDs


[/citation]

So get rid of your TV and wait 20 years for the super HD Holographic one. It's obviously a waste of money if you get one now.

phatboe 10/15/2011 11:32 PM
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I refuse to invest in BD until the 1) remove that shitty region locking crap and 2) start supporting Linux and other alternative OSes. It's a shame too case I have a laptop with a BD drive on it and have yet to put it to use.

reggieray 10/16/2011 1:24 AM
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inthere :


So get rid of your TV and wait 20 years for the super HD Holographic one. It's obviously a waste of money if you get one now.[/citation]
You missed the point. I am talking about spending thousands to make your own local movie store and it sits there and slowly becomes trash.

reggieray 10/16/2011 1:28 AM
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[citation][nom]col_krismiss[/nom]How much is that device you're typing on and how quickly did it become irrelevant? I can almost promise that there is nothing in your house that kids will want in 10 or 20 years except maybe musical instruments.
Musical instruments, quality furniture, high quality kitchen knives, guns, high quality cookware. are a few.

reggieray 10/16/2011 1:47 AM
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[citation][nom]col_krismiss[/nom]How much is that device you're typing on and how quickly did it become irrelevant? I can almost promise that there is nothing in your house that kids will want in 10 or 20 years except maybe musical instruments.
Oh yeah and then there are good quality oil paintings and then my customized Victory Hammer 8 Ball that they will fight over.

ik242 10/16/2011 4:50 AM
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region codes, drm, high prices, ridiculous licensing/copyrights, editing content years after initial release... give me a break.


alidan 10/16/2011 5:29 AM
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greghome :
IMO, the reason why the general public dont buy Blu-ray (aside from online streaming and pirating) is that most of them dont really care about image quality and just wants to watch the movie, not to mention a lot of Blu ray releases I've seen are just DVDs ported on a shiny new disc......A lot of them just dont wanna buy a new blu-ray player, much like how many people still have VCRs even now and dont even wouldnt have gotten a DVD player if all those new movies were still available in VCR format



for me to consider a bluray format a few things must be bet.

the movie must be recent - this way they are made for bluray from the get go.
if its old, it must be a re do, as in they re mastered or what ever the term is, not just upscale, it must be a true hd
if its old it must not be touched up AT ALL. its the main reason i am very hesatent to buy the thing on bluray, they blured it to de grain it. grain is lesser, but so is a noticeable drop in picture quality compared to the hd dvd version.
if its old, it must not be cut - some old shows had a music licensing problem, and had to redo sinifiant portions, but a vhs copy didnt have that problem. or they cut out major parts and never relase it uncut outside of vhs or so...

there are plenty of reasons not to jump onto bluray and dvd and stick to vhs, but most people will never notice it.


ik242 :
region codes, drm, high prices, ridiculous licensing/copyrights, editing content years after initial release... give me a break.



i can see editing content, like getting rid of the burn mark, getting rid of that hair and such, but i cant see the point in editing out grain when it also kills image sharpness.

cobra5000 10/16/2011 11:22 AM
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George Lucas will never see another penny from me, ever!

Anonymous 10/16/2011 12:17 PM
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We here in Denmark have always been struggling with prices around $37 for release titles. Fortunately many titles from amazon.co.uk also have nordic releases and always has a release price of $24. Wait a few weeks and titles can be purchased for only $16. Not hard to turn your attention to international sellers such as amazon who also ship for free. We like! I believe Denmark has fake price management in terms of disc media. When ALL movie releases can be streamed for a flat rate price, I'll stop buying optical media. Hopefully within the next 5-8 years.

distanted 10/16/2011 2:32 PM
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I'm not surprised. When DVD came out it offered more than just a sharper image, it offered menus full of extras and nearly instant access to any section of the movie...with no need to rewind ever again. Compared to VHS, it was a major improvement in terms of convenience and getting extra content. For all of it's hype, Blu Ray just turned out to be more of the same, with a slightly sharper image. When people can buy a pretty good DVD for $10 less than the very good Blu Ray or download a movie in less time than it takes to drive to the store, it's hard to see Blu Ray taking the lion's share of the market. It didn't help that many of the older titles seemed to be transferred to Blu Ray from the same SD masters used for DVDs.

I produce videos for a living and I sometimes get obsessive about image quality, but even I have a hard time detecting a dramatic improvement in many of my Blu Ray titles on my 50 inch plasma. And, I'll stick with my theatrical release of Star Wars IV on DVD without the bounty hunter that misses a static target 3 ft. away.

baddad 10/16/2011 8:04 PM
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-0+

Three reasons I don't buy blue ray Price, Price, Price.

danwat1234 10/16/2011 11:55 PM
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Bittorrent and a 2TB hard drive.

Wamphryi 10/17/2011 1:58 AM
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Well it seems like I am flying in the face of public opinion but I have had a reasonable run with Blu Ray. I have picked up disks on special so the small difference in price between DVD and Blu Ray has not been a problem. I have to strongly disagree with those who have put forward the view that VHS is in anyway viable. There is no comparison when it comes to features and picture quality.

There was a time when DVD was premium technology that was barely affordable. Over time it has dropped in pricing as most technologies do. Blu Ray will do the same. There are other things to consider also. For instance I find the 25 GB Blu Ray Data Disks very handy for backups. The price of Dual Layer DVD disks has always been rather high and are not cost effective when compared to 25 GB Blu Ray Disks.

Why pay top dollar for 8.5 GB Media when you get 25 GB Media. I can get 10 Dual Layer DVD's for $24 dollars US. That makes 85 GB. I can get 25 Blu Rays Disks at 25 GB each for $69 US. That comes to 625 GB of Data.

mickey21 10/17/2011 3:08 AM
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Wamphryi :
The price of Dual Layer DVD disks has always been rather high and are not cost effective when compared to 25 GB Blu Ray Disks. Why pay top dollar for 8.5 GB Media when you get 25 GB Media. I can get 10 Dual Layer DVD's for $24 dollars US. That makes 85 GB. I can get 25 Blu Rays Disks at 25 GB each for $69 US. That comes to 625 GB of Data.


That is just retarded, I'm sorry. Your going to say that the more GB's you get, the more fair it is? It all comes down to the fact that the technology is 5 years old. We shouldnt be paying a premium on it anymore, it should be in the 10 to 20 dollar zone all the time, if not less. It doesnt cost that much more to produce over DVD. Problem is they wont listen till the market is hurt.

No one wants physical media much anymore. This is coming from a person who had/has/will have over 600 DVD's in his collection. I want the freedom to watch what I want to watch when I want to watch it, find a way to charge me for that and we will call it day. But so far only few services have come up with anything close to that and not on a global scale at this point either. Sure in the US, maybe you can get netflix streaming or similar service, but that isnt thinking global.

Wamphryi 10/17/2011 4:26 AM
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Quote :That is just retarded, I'm sorry. Your going to say that the more GB's you get, the more fair it is? It all comes down to the fact that the technology is 5 years old. We shouldnt be paying a premium on it anymore, it should be in the 10 to 20 dollar zone all the time, if not less. It doesnt cost that much more to produce over DVD. Problem is they wont listen till the market is hurt.


Actually I fail to see how it is retarded to point out that Blu Ray has another use outside of what you personally consider important. Some of us actually have back up requirements that may be well served by Blu Ray technology. No one is forcing you to buy Blu Ray. You are perfectly free to back up to Floppy Disk if it pleases you to do so.

Anonymous 10/17/2011 4:37 AM
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Bluray disks offer the best in video quality you can get today. The other great thing about it is once you buy the disk you own it. Once you have the physical disk you do not need to worry about going over your bandwidth cap with your internet service provider. Granted you can make a dent in it if you use the new BD live features and also the new movie trailer that gets downloaded every time you watch the disk.

Now that blueray players are getting better,faster and cheaper the medium will continue to grow. The industry has to do a better job in informing the general public to let them know that their blueray player will also play standard definition dvds and in many cases upscale the dvds to 1080p resolution. There is still a place for the physical disk medium. Collectors and Video files that want the ultimate in picture quality will still opt for blueray disks.