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Amazon Makes $199 Android-based Kindle Fire Tablet

- By - Source : Amazon

If eInk isn't your thing, then Amazon's newest full-color Kindle might do it for you.

Rumors of an Amazon tablet have been rife for months and months. This morning, Amazon's Jeff Bezos confirmed that yes, the device does exist, and it will be going on sale November 15. Very much a member of the Kindle family (Kindle leads to Fire, get it?), the Fire looks a lot like the Kindle Touch we saw launched earlier on this morning. However, there are some notable differences. With a darker color, the body of the Fire is closer to the charcoal grey color of the old Kindle than the silvery-white hue we're seeing in the new Kindle and Kindle Touch models, and it's also got a 7-inch display instead of a 6-inch screen. Oh and by the way, the rumors regarding the display were true -- this is the first ever full-color Kindle.

The 7-inch full color LCD touchscreen means this Kindle can be used for more than just reading. Users can now use their Kindle to read books, magazines, watch TV and movies, and browse the web. The movies and TV content is provided by Amazon's own Amazon Instant Video service, where users can download, purchase or rent thousands of titles. In a particularly clever move, Amazon Prime users will get instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost. Even more clever, the Kindle Fire comes with one free month of Amazon Prime, which we imagine a lot of people will choose to extend once they've had a taste of all that free content. At $79 per year, the price works out at just under $6.60 per month. That kind of value is hard to resist.

Music comes from Amazon's Amazon MP3, which has a library of 17,000,000 songs that start at $0.69 per track or $7.99 per album. Apps come from Amazon's Android app store, while books are from the 1,000,0000-strong Kindle library. Amazon also has 100 graphic novels to start comic book lovers off on the right foot and hndreds of magazines and newspapers (The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living to name a few) with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features. Similar to the Amazon Prime scheme, Kindle Fire customers will get a free three-month trial to 17 Condé Nast magazines, including Vanity Fair, GQ and Glamour.

Content aside, this tablet can also be used to surf the web. To that end, Amazon has announced Amazon Silk, it's new cloud-accelerated web browser that divides the web browsing load between the dual-core Fire and the cloud.

"The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2)," Amazon explained today. "With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity, and cached content. The result is a faster web browsing experience, and it's available exclusively on Kindle Fire."

Preorders are starting today and the device is set to ship on November 15. Who's tempted?

For those who want eInk:

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a1b2c3 09/28/2011 6:50 PM
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Does this thing have a nice non-glare screen?

back_by_demand 09/28/2011 6:58 PM
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Content is king, that Amazon content easily bests iTunes, even if the hardware doesn't.

But we aint folding for cancer research, just how much hardware do you need to listen to music and watch movies?

jacobdrj 09/28/2011 6:59 PM
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a1b2c3 :
Does this thing have a nice non-glare screen?


Engadget has a photo up, and it looks like the screen is glossy, but that may just be the super bright flash (which even a matte screen will reflect).

jacobdrj 09/28/2011 7:00 PM
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back_by_demand :
Content is king, that Amazon content easily bests iTunes, even if the hardware doesn't.But we aint folding for cancer research, just how much hardware do you need to listen to music and watch movies?


Movies needs some beef at even 720p.

southernshark 09/28/2011 7:05 PM
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I may have to order one just for the price.

back_by_demand 09/28/2011 7:08 PM
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jacobdrj :
Movies needs some beef at even 720p.


Agreed, but the resolution of thgis screen is 1024x600 and I haven't seen any indication that it needs to output by HDMI to an external display, so I reckon it will be OK.

torque79 09/28/2011 7:09 PM
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Might be nice if it can be rooted. What's the point in being railroaded into Amazon's own Android App store instead of the general Android market? I guess if you want to use nothing but Amazon apps/services this would accomplish that.

jecastej 09/28/2011 7:15 PM
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7-inch color IPS display, dual core, It doesn't look like any Apple COPY, is 7 inch, 14.6 ounces, Android and for $199. This is the first tablet I really find interesting in price, features and because it comes from Amazon I expect this device not to feel or be a cheap build. Hopefully it comes with an antiglare treatment. This may be the reason for the Apple's 25% cut.

I surely want to read a good review first, but way to go Amazon!

ikefu 09/28/2011 7:30 PM
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The real questions is... if it can run Android Apps, can it run the NOOK app?

bender3000 09/28/2011 7:54 PM
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What about the rumors that claim this is nothing more than a Blackberry Playbook?

DSpider 09/28/2011 8:21 PM
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Finally no home button! Was that so hard???

Except it seems that the bottom edge is thicker than the top... They must've really used the BlackBerry template after all.

bystander 09/28/2011 8:46 PM
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jacobdrj :
Engadget has a photo up, and it looks like the screen is glossy, but that may just be the super bright flash (which even a matte screen will reflect).



I'm not sure the problem is matte vs gloss, but more about how the original kindles didn't get washed out in sunlight like most lcd screens do. They used a special type of screen that didn't get washed out in the sun.

Anonymous 09/28/2011 9:20 PM
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I read Kindle then I read fire than I though libricide and I clicked the link. :P

sundragon 09/28/2011 9:34 PM
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Bye Bye RIM - It's the same hardware for half the price... Shhh don't tell anyone!

IMO, i's game over for Android 3 tablets and RIM... Apple still has a hold on $500 and up market but anything below is now Amazon's lunch... Considering what I've seen first hand honeycomb was half baked already... Google needs to drop Ice Cream Sandwich, land it properly and make sure it gets pushed to existing customers, not just new tablets.

I know you all love Android, but they need to do better - less fragmentation, and do a better job with the Flavor of Android installed so rooting isn't a necessity.

Thus far, I like iPad and I've had my hands on a few Honeycomb tablets to compare. The thing is competition is paramount and they are not doing enough... Apple will turn into the old M$ if there's no competition to keep it in check- sigh

ikefu 09/28/2011 9:59 PM
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How easy will the Fire be to jailbreak? Amazon looks to want to lock it down pretty hard core (no Hulu, Netflix, Nook, etc., only Amazon Prime streaming).

Locked down that tight won't satisfy me. Open it up so I can run any and all Android Apps and I might bite, though I still want a 10" screen since 7" doesn't feel like a big enough jump over my 4.3" phone.

I'm in the market for a tablet, but the locked down nature gives me pause above all else on the fire. I'd like to avoid Apple if at all possible. I'm starting to think waiting for a Windows 8 tablet might be the way to go if Microsoft can keep its act together like it seems to be trying to do. But then again, it is Microsoft. Here's to hoping I guess

Thunderfox 09/28/2011 10:26 PM
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So, how long til Apple sues them?

"Your honor, the iPad has a color screen and can be used to read books as well. Clearly our patents have been violated."

jacobdrj 09/28/2011 10:58 PM
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Thunderfox :
So, how long til Apple sues them?"Your honor, the iPad has a color screen and can be used to read books as well. Clearly our patents have been violated."


Gene Roddenberry would be rolling in his grave if Apple did that...

halcyon 09/29/2011 12:19 PM
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I think its time to finally get a Kindle. A KF that is.

Razor512 09/29/2011 4:30 AM
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issues: it relies too much on the cloud, meaning like with the prime service, Amazon can lock you into paying a monthly/ yearly fee for the cloud services, and who knows, they may even require you to purchase the prime service to use your web browser since it is designed around using amazon servers to handle some of the processing (may be like skyfire or opera mini)

Has anyone questioned how much amazon links to their prime service? Their various other features use the cloud and require amazon prime. What if the web browser also requires amazon prime and without it it wont have access to the cloud, and just like skyfire, it wont be able to surf the web, and if they limit your ability to download other browsers then you have a device that now cost you $80 a year to run.

Kinda like how a $200 iphone ends up costing you $2400 within 2 years.

rohitbaran 09/29/2011 5:15 AM
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This looks like a promising product, maybe a low cost alternative to iPad and Galaxy Tab.

sundragon 09/29/2011 5:25 AM
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razor512 :
.... a device that now cost you $80 a year to run.Kinda like how a $200 iphone ends up costing you $2400 within 2 years.



Hi - interesting point, I have a few questions:

Where are you coming up with $80?
Why would Amazon start charging for something and kill their business?
Their current price has profit coming from consumption of their current ecosystem built into it - So unless the business model flops and people don't use Amazon services there is no reason to start charging.

sundragon 09/29/2011 5:32 AM
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bender3000 :
What about the rumors that claim this is nothing more than a Blackberry Playbook?



It sure looks like it but with a richer support ecosystem hopefand at $200 compared to ~$350for the base RIM tablet with almost no native apps...

Razor512 09/29/2011 7:27 AM
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sundragon :
Hi - interesting point, I have a few questions:Where are you coming up with $80?Why would Amazon start charging for something and kill their business?Their current price has profit coming from consumption of their current ecosystem built into it - So unless the business model flops and people don't use Amazon services there is no reason to start charging.




the device comes with amazon prime (1 month trial) which gives you access to their cloud services (eg storing music and other files on their servers)

their browser also uses their servers to handle the CPU intensive parts of loading a webpage (this makes loading websites faster, similar to what was done with skyfire http://www.skyfire.com/)

It is not clear if the browser requires amazon prime to maintain access to their servers. if it requires it then you will have a device that requires you to spend $80 a year for amazon prime.

Also in the demo videos, most of the features that they showed off were cloud based features (meaning if the selling point is what they showed off mostly, then you will have to pay $80 a year to continue using those features).

eddieroolz 09/29/2011 8:17 AM
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It looks nice enough, even if it's stopgap hardware.

FishyFish 09/29/2011 3:34 PM
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So now I can not only buy an ebook for more than paperback inc. postage to my door, but also pay for wathching movies on tiny 7" screen.

Yay!

thrasher32 09/29/2011 4:19 PM
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Call me stupid but I still don't see the utility of a tablet unless you travel a lot or you walk around with it all day to do a job (like a doctor or engineer).

I mean, I have a smartphone and a pc and a laptop and a bookshelf full of books.

I'd rather have $199 worth of food, gas, or clothing. Sorry Amazon, cuz I do loves you.

Razor512 09/29/2011 11:51 PM
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Just found more info, in the absence of amazon cloud access (which you pay for) the browser will handle all processing locally and still work without amazon prime. So even without amazon prime you can get most of the functionality of the device.

sundragon 09/30/2011 6:33 AM
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razor512 :
the device comes with amazon prime (1 month trial) which gives you access to their cloud services (eg storing music and other files on their servers)their browser also uses their servers to handle the CPU intensive parts of loading a webpage (this makes loading websites faster, similar to what was done with skyfire http://www.skyfire.com/)It is not clear if the browser requires amazon prime to maintain access to their servers. if it requires it then you will have a device that requires you to spend $80 a year for amazon prime.Also in the demo videos, most of the features that they showed off were cloud based features (meaning if the selling point is what they showed off mostly, then you will have to pay $80 a year to continue using those features).



well, you can root it - Amazon says they aren't going to do anything to stop you and RIM just dropped the price of the Playbook $200 and are exiting the tablet market - Amazon's lunch is served.