Australian company ZipZip is offering USB thumb drives that look like Lego bricks. It has undoubtedly captured the attention of the IFA audience, as the crowd at their booth proved.

Now you can save your documents and childhood memories at the same time! On the other hand, ZipZip can only hope it won’t draw too much attention from a certain Danish company - after all, the shape of its bricks is patented. Nonetheless, the Aussie company seemed unworried when asked about this.

As with all other "designer" pieces, these too have their price. The 2 GB version costs $40 (US), while the 4 GB version comes with a hefty $59 price tag. ZipZip is staying true to the original where the colours are concerned. The memory bricks are available in red, yellow, blue, green, and black. The real question - how come Lego never came up with this idea? ZipZips memory bricks are sure to bring back some fond childhood memories to its users - which is probably also the main selling point for products of this kind. Especially considering the price.