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Windows Phone Replaces BlackBerry as 3rd Place Mobile OS

By - Source: Strategy Analytics | B 12 comments

Android lost annual share for the first time ever.

During the fourth quarter of 2012, Microsoft's Windows Phone platform replaced BlackBerry as the third leading mobile operating system.

Strategy Analytics also revealed that, for the first time since the platform's inception, Google's Android saw its market share decrease in annual terms.

"Microsoft Windows Phone overtook BlackBerry OS to become the third largest smartphone platform in the influential United States market during Q4 2012. It was the first time Microsoft has surpassed Blackberry since 2006. Meanwhile, Android lost market share in annual terms for the first time ever. Are we now at “peak Android?” Which hardware vendors dominate the Microsoft and Android smartphone ecosystems today?"

While Microsoft launched several Windows Phone 8 devices during 2012's Q4 – spearheaded by Nokia – BlackBerry 10 was being prepared for a January 2013 launch. With reports of initial positive performance for the BlackBerry Z10 smartphone, it'll be intriguing to see the market share for each of the aforementioned platforms once Q1 ends after March.


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  • 6 Hide
    jwcalla , February 6, 2013 8:39 PM
    "But we won't tell you any actual numbers or methodology unless you sign up for our service." Yeah, no thanks.
  • 2 Hide
    mydrrin , February 6, 2013 8:47 PM
    Saw that coming with Android's share getting eaten. Should go on for a few quarters as things shake out with the newcomers Windows and a resurgent BB.
  • 1 Hide
    bystander , February 6, 2013 9:05 PM
    I'd think a report like this would have a percentage break down of the results.
  • Display all 12 comments.
  • -3 Hide
    halcyon , February 6, 2013 9:24 PM
  • 6 Hide
    dalethepcman , February 6, 2013 9:34 PM
    Android did not lose market share when you look at the global picture according to all other analytic firms. This makes me wonder who own's this particular firm...
  • 2 Hide
    Shin-san , February 6, 2013 9:35 PM
    I'm interested to see how the new BlackBerry does. I'm not buying a device or anything; I'm very curious.
  • 1 Hide
    fuzzion , February 7, 2013 12:59 AM
    Shin-sanI'm interested to see how the new BlackBerry does. I'm not buying a device or anything; I'm very curious.

    If the price is right and the marketing good then maybe. But its a big maybe. Most BB owners have fled to the Android/iOS bandwagon. This includes corporate.
  • -1 Hide
    fuzzion , February 7, 2013 1:05 AM
    Short BB
  • 5 Hide
    CaedenV , February 7, 2013 2:37 AM
    BB will get a few nostalgia buys, but once they realize it is Android in disguise they will just go back to Android.

    Personally love my Lumia 920, but even buying it a few months after launch it was difficult to find even a simple black one. I really wonder how many would-be WP8 buyers were simply turned away at the door, and so they ended up with Android or iPhone. Nokia makes some great phones, but unless they can get volume out there then they are still a bit doomed. WP8 is a great platform, with a good app selection that is growing quickly, and I don't regret my purchase. The only thing that will keep me from getting a WP device in 2 years when my contract is up is if they have Wallet working yet. It is a great idea, and very secure implementation, but if it never gets off the ground then I will gladly sell my soul to whoever lets me get rid of my wallet.
  • 1 Hide
    scrumworks , February 7, 2013 4:53 AM
    Bye Bye.
  • -1 Hide
    belardo , February 7, 2013 7:38 AM
    Apple must be sweating bullets...

  • 0 Hide
    cknobman , February 7, 2013 1:01 PM
    I would have already switch to Windows Phone OS if my POS carrier Sprint would offer it.
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