PlayStation Vita Sales Continue to Plummet in Japan

Media Create reports that Sony saw only 18,361 units sold in Japan during the week of January 9 to January 15, its fourth week on the market. By comparison, the cheaper Nintendo 3DS dropped somewhat after the holiday rush as well, but not down to Vita levels, pushing a decent 100,668 units out to paying customers.

The PlayStation Vita seemed to launch with a bang in Japan back in December, with 321,400 units sold in just two days right before Christmas. Eventually for the first week, Sony sold a total of 324,859 units, and the handheld console seemed to be a hit.

But the second week proved otherwise, with the number of units sold dropping down to just 72,479. The third week saw another drastic drop with only 42,648 units flying off store shelves. Now the handheld is barely moving at all in Japan, yet still topping the likes of Nintendo's Wii console, the Xbox 360, and the two DSi models.

Strangely enough, the original PSP is still selling well, moving 62,746 units last week and 22,538 this week. On the Nintendo front, the company still rules the Japanese market, shelling out 197,952 3DS units last week and 100,668 units this week. The PlayStation 3 is the second-most favorite gaming platform, selling 67,199 units last week and 30,332 this week.

What may be hurting the PlayStation Vita is its steep pricetag -- a lesson Nintendo learned with its own 3DS handheld in 2011. As of this writing, Sony still plans to keep the Vita's original pricing, requiring $249.99 USD for the Wi-Fi model and $299.99 USD for the 3G/Wi-Fi model. Both will arrive in the States on February 22.

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  • Anonymous
    Lets see...........$250 for a PS Vita or....... $250 for a PS3 hmmm. Tough choice.

    Not really.
    21
  • Vladislaus
    de5_royi knew it. sony's overpricing will eventually boomerang on them.lower the price to $150 and see the psv's flying off the shelves again. early adopters will feel screwed ('apple'd) though. that thing doesn't deserve to be priced over $150.

    Funny calling the PS Vita overpriced. It's hardware is almost identical to a phone, with the exception of being much faster. Yet it's cheaper.
    14
  • Other Comments
  • elcentral
    well 3ds had almost no specs and sold for a hig prise so not strangely it had a ruff start but ps vita is in the cinda stange line for ppl ho like to game on hig end devices but dont like to game on the hig en smart phones most of em pobebly own, and btw wtf psp is still selling ?? i had one for 1 year and i culd not find a single good game for it.
    -8
  • molo9000
    elcentral and btw wtf psp is still selling ?? i had one for 1 year and i culd not find a single good game for it.


    Still have my PSP lying around somewhere, but that's exactly the experience I had with it. PS Vita is most likely going to suffer the same problem.

    Specs don't make a handheld console. Good games do.

    Shame the 3DS and PS Vita both have poor battery life...
    3
  • Anonymous
    Lets see...........$250 for a PS Vita or....... $250 for a PS3 hmmm. Tough choice.

    Not really.
    21