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VIDEO: Sony's First Move Ad Rags on Competition

- By - Source : Tom's Guide US

Sony's first ad for it's motion sensing peripheral Move has hit the Internet and it seems the company has taken a couple of swipes at the competition from Nintendo and Microsoft.

The commercial stars Sony's VP of Realistic Movements, Kevin Butler, who claims to be in Novemeber 2010, where Move has been a huge success. Why? Because real boxers don't flap their hands around and make themselves look silly, and because the future has buttons.

Check out the ad below!

Kevin Butler "Moves" from the Future

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N19h7M4r3 03/18/2010 6:42 PM
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kinda funny but really just ridiculous

captaincharisma 03/18/2010 6:43 PM
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i agree it is funny and bad at the same time

sliem 03/18/2010 6:43 PM
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Funny guy.
Hate the name "Move" however.

schwiing 03/18/2010 6:44 PM
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Of course they didn't mention only two can play at a time...but its got Buttons!!

Ciuy 03/18/2010 6:50 PM
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noobz1lla 03/18/2010 6:53 PM
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gpj 03/18/2010 7:01 PM
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What's ridiculous is the big glowing ball on the end of the controller. It's hard to take it seriously with that big disco ball on the end...

sliem 03/18/2010 7:04 PM
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Noobzilla: I don't understand why you bought the Wii in the first place.

counselmancl 03/18/2010 7:06 PM
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Whats with the glowing ball?

Abrahm 03/18/2010 7:08 PM
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I don't particularly care for Sony, but I have to say I find their commercials really entertaining and that guy in them is hilarious. Is he really a VP at Sony?

RazberyBandit 03/18/2010 7:16 PM
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^
I think the ball is the motion tracking device. Like the balls all over those suits actors wear when their movements are being tracked for CGI movies/games.

In any case, that was a really funny ad. Anyone who can't appreciate the effort put into it is biased and/or over-sensitive.

Kudos Kevin, and Sony.

Honis 03/18/2010 7:17 PM
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I enjoy the Kevin Butler commercials. This one lacked the quick and surprising humor of previous commercials. The "2 words Mon-tage" one was surprise funny with Kevin in a half baked 80s rock getup. My favorite so far is tie between the slim leaked release commercial and the grandma watching blu-ray movies.

"With a stick!"

dman3k 03/18/2010 7:19 PM
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reichscythe 03/18/2010 7:26 PM
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Hmm... instead, let's imagine a PC gaming future in which developers code to take simultaneous advantage of both Razer's Sixense AND MS's Natal (which is said to be PC compatible)

chituntang 03/18/2010 7:43 PM
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Hold you hands like a gun...

Now you are holding a stick with buttons like a gun...

Anonymous 03/18/2010 7:48 PM
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hmmmmm calibration required...
whats the difference between a small guy holding two move's at arms length and a big guy with really wide shoulders holding them closer to his body

reddozen 03/18/2010 7:52 PM
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schwiing,
4 players are possible with 4 controllers. It's only limited to 2 players when each player needs 2 controllers to play. The only game that I would want 4 or more players playing at once is a game like smash brothers, and even that would only need 1 controller.

counselmancl, RazberyBandit,
Yes, the ball is a MOCAP tracker for tracking the wands movements. The software with the eye can also track basic / relative body position, and then calculate the exact position based on the wand's 3D placement. They showed that off at E3 2009 with the sword and shield demo.

dman3k,
The PS3 already supports 3D from a firmware update, and Natal is still only relevant when you're facing the screen, so how doe 3D make it any less useless considering it takes 10~15% of the processor just to run, and with slight control lag? Natal will be good for the dorky games like they demoed with the use your body to stop the ball... It's not going to be good for mainstream gaming where people like something tangible in their hands. As a game developer I have little hope in Natal to be Microsoft's saving grace.

reichscythe,
I have drivers for N64, Wii Mote, PS3, PS2, and Xbox360 controllers on my computer. Natal and the Move controllers will all be supported with some basic interface drivers if someone is willing to write them. There's nothing preventing any of them from working with your computer.

Anonymous 03/18/2010 8:00 PM
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noobz1lla 03/18/2010 8:04 PM
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I bough a Wii for the same reason everyone did. I though it would be fun, and it was for a little bit. Then it just got old rather quickly. Then again, I'm a PC gamer for the most part. Only thing consoles are better at are sports and racing games.

Then I sold my Wii because the controls were terrible in Madden 10, and I've never looked back.

I understand some people can't afford gaming PCs and that making games work on a PC might make their head hurt. For those people and those people who like to swing their arms around there are consoles.

sceen311 03/18/2010 8:21 PM
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dman3k :
If Project Natal has 3D games... Death to PS3


With natal already using 10-15% of the systems power, how do you suppose they'll have overhead for 3d? especially for anything worth playing?

My guess is that Microsoft isn't going to worry about 3d on the XB360, do to hardware limitations, and is setting up for the next system. Figure out natal now, so on the next system they only have to worry about incorporating 3d.

Nah sony has 3d cornered pretty sure. and the move > natal imo, but I like accurate and fast. Ultimately we'll have to see what games get developed to see which system/peripheral will win out.

Anonymous 03/18/2010 8:24 PM
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damn that grenade toss was awesome!!!

bustapr 03/18/2010 8:28 PM
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"Who wants to pretend their hand is a gun?"
"piu-piu-piu-piu..."
That cracked me up, Natal will suck.

bustapr 03/18/2010 8:34 PM
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dman3k :
If Project Natal has 3D games... Death to PS3


Like sceen11 said, the xbox wont have any left over juice to play 3d. However, the PS3 is gonna bring a 3d firmware update in the next few months. So, if people actually cared about 3D gaming, the PS3 would bury Natal. And Move will be better anyway because, it supports current and past games/Natal does not. Its alot cooler to shoot with the Move( and the awesome nade toss in the vid), then to pretend your holding a gun.

m-manla 03/18/2010 8:52 PM
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Funny. He has a lot of good points. Just hate if you want to use the subcontroller, you can only use two or three on a system.

pink315 03/18/2010 9:26 PM
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This or natal might be nice, I hate looking like a kid with down syndrome dancing, everytime i play wii.

dman3k 03/18/2010 9:34 PM
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ROFL @ all these PS3 fanbois saying Xbox 360 cannot handle 3D games at all.

http://hubpages.com/hub/Ubisofts-f [...] -dimension

I only have a PS3, nothing else. Heck, the last console I got before the PS3 is a Super NES! I'm must be SOOO biased!

I'm sure the 1/1000 ms lag processing time that supposedly use 10-15% of processing power means Xbox 360 cannot handle 3D games along with Natal even with their superior graphic cards. Such ignorance!

Manos 03/19/2010 1:03 AM
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Sony is giving us lectures about motion controlling when all they did was give half the amount of players on a console from what the Wii offers for years now? If Apple is suing HTC for Android I think Nintendo should go ahead and drug Sony around some courts for "Move" to teach them when they have to keep their mouths a bit more shut :P

But hey, Its all about innovation this gen of consoles. There is nothing that Sony's PS3 has and isn't ideas from Wii and 360. From Wiimotes to the online services they offer, up to achievments ( trophies ). I do have a PS3 so I do have one more reason to have a clear opinion. When I see stupid behavior from a company that shouldn't be allowed to talk this time around ( Sony ), I say it.